Attraction and employer branding in IT companies

Detalhes bibliográficos
Autor(a) principal: Lopes, Guilherme Filipe Martins
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/24339
Resumo: We live in the digital age where innovation happens daily prompted by technology. The discussion between start-ups and big companies is more present than ever in IT companies, especially when start-ups are growing at incredible pace and changing the industry. This study aims to bring clarity in the uncharted territory of Employer Branding and Talent Attraction in these companies. Mainly by understanding how these practices influence IT workers’ job search process and if there's a significant difference. The study relied on the analysis of questionnaire answers from 96 respondents that are IT workers using statistics to bring some clarity and methodical approach to the study. The obtained results show that although Employer Branding impacts job search, the type of culture doesn’t affect the job search process and it’s rather seen as an individual preference. This study settled a framework that can be used for further and deeper research that can be extremely influential and used as an instrument for organizations.
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spelling Attraction and employer branding in IT companiesEmployer brandingTalent attractionTecnologia da informação -- Information technologyAtração de talentoWe live in the digital age where innovation happens daily prompted by technology. The discussion between start-ups and big companies is more present than ever in IT companies, especially when start-ups are growing at incredible pace and changing the industry. This study aims to bring clarity in the uncharted territory of Employer Branding and Talent Attraction in these companies. Mainly by understanding how these practices influence IT workers’ job search process and if there's a significant difference. The study relied on the analysis of questionnaire answers from 96 respondents that are IT workers using statistics to bring some clarity and methodical approach to the study. The obtained results show that although Employer Branding impacts job search, the type of culture doesn’t affect the job search process and it’s rather seen as an individual preference. This study settled a framework that can be used for further and deeper research that can be extremely influential and used as an instrument for organizations.Vivemos na era digital onde a inovação acontece diariamente motivada pela tecnologia. A discussão entre startups e grandes empresas está mais presente do que nunca nas empresas de TI, especialmente quando as startups estão a crescer a um ritmo incrível e a mudar a indústria. Este estudo visa trazer clareza ao território inexplorado de Employer Branding e Atracção de Talentos nestas empresas. Principalmente através da compreensão de como estas práticas influenciam o processo de procura de emprego dos trabalhadores de TI e se existe uma diferença significativa. O estudo baseou-se na análise das respostas a questionários de 96 inquiridos que são trabalhadores de TI utilizando a análise estatística para trazer alguma clareza e abordagem metódica ao estudo. Os resultados obtidos mostram que a Employer Branding tem impacto na procura de emprego, mas o tipo de cultura não afeta o processo de procura de emprego, mas é visto como uma preferência individual. Este estudo estabeleceu um framework/modelo que pode ser utilizado para uma investigação mais profunda e aprofundada que pode ser extremamente influente para as organizações.2022-01-27T10:12:33Z2021-12-22T00:00:00Z2021-12-222021-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24339TID:202887510engLopes, Guilherme Filipe Martinsinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:56:58Zoai:repositorio.iscte-iul.pt:10071/24339Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:29:19.881301Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Attraction and employer branding in IT companies
title Attraction and employer branding in IT companies
spellingShingle Attraction and employer branding in IT companies
Lopes, Guilherme Filipe Martins
Employer branding
Talent attraction
Tecnologia da informação -- Information technology
Atração de talento
title_short Attraction and employer branding in IT companies
title_full Attraction and employer branding in IT companies
title_fullStr Attraction and employer branding in IT companies
title_full_unstemmed Attraction and employer branding in IT companies
title_sort Attraction and employer branding in IT companies
author Lopes, Guilherme Filipe Martins
author_facet Lopes, Guilherme Filipe Martins
author_role author
dc.contributor.author.fl_str_mv Lopes, Guilherme Filipe Martins
dc.subject.por.fl_str_mv Employer branding
Talent attraction
Tecnologia da informação -- Information technology
Atração de talento
topic Employer branding
Talent attraction
Tecnologia da informação -- Information technology
Atração de talento
description We live in the digital age where innovation happens daily prompted by technology. The discussion between start-ups and big companies is more present than ever in IT companies, especially when start-ups are growing at incredible pace and changing the industry. This study aims to bring clarity in the uncharted territory of Employer Branding and Talent Attraction in these companies. Mainly by understanding how these practices influence IT workers’ job search process and if there's a significant difference. The study relied on the analysis of questionnaire answers from 96 respondents that are IT workers using statistics to bring some clarity and methodical approach to the study. The obtained results show that although Employer Branding impacts job search, the type of culture doesn’t affect the job search process and it’s rather seen as an individual preference. This study settled a framework that can be used for further and deeper research that can be extremely influential and used as an instrument for organizations.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-22T00:00:00Z
2021-12-22
2021-10
2022-01-27T10:12:33Z
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