Influenciadores e causas sociais
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/105904 |
Resumo: | Soares, R. R., Herter, M. M., Leal, M. D. C., Pinto, D. C., & Abreu, C. (2020). Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas? RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E34), 514-526. |
id |
RCAP_ef501f87924308cb1cef7489b9bbf492 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/105904 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Influenciadores e causas sociaisnfluencers and social causesHow does the type of cause interfere with the success of the promotion of causes?Como o tipo de causa interfere no sucesso da promoção das causas?Influence marketingIntentions of association with social causesSocial causesComputer Science(all)SDG 10 - Reduced InequalitiesSDG 12 - Responsible Consumption and ProductionSoares, R. R., Herter, M. M., Leal, M. D. C., Pinto, D. C., & Abreu, C. (2020). Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas? RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E34), 514-526.Influence marketing and of social causes has proven to be an interesting tool for product and brand outcomes. However, little is known about the relationship between influencers and social causes as a way to change consumer behavior. The present study aims to understand how the association of influencers with social causes can alter the behavioral intentions of followers. An experimental study with Instagram users reveals the importance of coherence between the influencer and the type of social cause to increase the intentions of association with social causes by followers. The findings suggest theoretical and practical implications for the marketing of influence and social causes. ----------------------------------------------------- Influence marketing and of social causes has proven to be an interesting tool for product and brand outcomes. However, little is known about the relationship between influencers and social causes as a way to change consumer behavior. The present study aims to understand how the association of influencers with social causes can alter the behavioral intentions of followers. An experimental study with Instagram users reveals the importance of coherence between the influencer and the type of social cause to increase the intentions of association with social causes by followers. The findings suggest theoretical and practical implications for the marketing of influence and social causes.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNSoares, Raquel ReisHerter, Márcia MaurerLeal, Maria do CarmoPinto, Diego CostaAbreu, Carlota2020-10-19T23:26:45Z2020-092020-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article13application/pdfhttp://hdl.handle.net/10362/105904por1646-9895PURE: 25993930info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:06Zoai:run.unl.pt:10362/105904Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:37.060840Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Influenciadores e causas sociais nfluencers and social causesHow does the type of cause interfere with the success of the promotion of causes? Como o tipo de causa interfere no sucesso da promoção das causas? |
title |
Influenciadores e causas sociais |
spellingShingle |
Influenciadores e causas sociais Soares, Raquel Reis Influence marketing Intentions of association with social causes Social causes Computer Science(all) SDG 10 - Reduced Inequalities SDG 12 - Responsible Consumption and Production |
title_short |
Influenciadores e causas sociais |
title_full |
Influenciadores e causas sociais |
title_fullStr |
Influenciadores e causas sociais |
title_full_unstemmed |
Influenciadores e causas sociais |
title_sort |
Influenciadores e causas sociais |
author |
Soares, Raquel Reis |
author_facet |
Soares, Raquel Reis Herter, Márcia Maurer Leal, Maria do Carmo Pinto, Diego Costa Abreu, Carlota |
author_role |
author |
author2 |
Herter, Márcia Maurer Leal, Maria do Carmo Pinto, Diego Costa Abreu, Carlota |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School RUN |
dc.contributor.author.fl_str_mv |
Soares, Raquel Reis Herter, Márcia Maurer Leal, Maria do Carmo Pinto, Diego Costa Abreu, Carlota |
dc.subject.por.fl_str_mv |
Influence marketing Intentions of association with social causes Social causes Computer Science(all) SDG 10 - Reduced Inequalities SDG 12 - Responsible Consumption and Production |
topic |
Influence marketing Intentions of association with social causes Social causes Computer Science(all) SDG 10 - Reduced Inequalities SDG 12 - Responsible Consumption and Production |
description |
Soares, R. R., Herter, M. M., Leal, M. D. C., Pinto, D. C., & Abreu, C. (2020). Influenciadores e causas sociais: Como o tipo de causa interfere no sucesso da promoção das causas? RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2020(E34), 514-526. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-10-19T23:26:45Z 2020-09 2020-09-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/105904 |
url |
http://hdl.handle.net/10362/105904 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
1646-9895 PURE: 25993930 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
13 application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138020510662656 |