Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126 |
Resumo: | This study has as main objetive the underlying impulse buy and the characteristics of the consumer and propensity to follow other people creating their own style. The inclusion of variables considered important, as consumer materialism, and their openness to new experiences seem to be key variables in a study that aims to broaden horizons in the scientific and business. Through a sample of university students with different levels of income, by applying statistical technique of partial least squares this study found evidence that the propensity for social influence is central to impulse buying driven by materialism and the level of openness to new experiences for consumers. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superiorImpulse Buying; Partial Least Squares, Openness to New ExperiencesThis study has as main objetive the underlying impulse buy and the characteristics of the consumer and propensity to follow other people creating their own style. The inclusion of variables considered important, as consumer materialism, and their openness to new experiences seem to be key variables in a study that aims to broaden horizons in the scientific and business. Through a sample of university students with different levels of income, by applying statistical technique of partial least squares this study found evidence that the propensity for social influence is central to impulse buying driven by materialism and the level of openness to new experiences for consumers.ISVOUGA - Instituto Superior de Entre Douro e Vouga2015-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126oai:u3isjournal.isvouga.pt:article/126International Journal of Marketing, Communication and New Media; Vol 3, No 5 (2015)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126/68Espírito Santo, Pedro ManuelCardoso, Patricia Milene AzinheiraEspírito Santo, Lidia Mariainfo:eu-repo/semantics/openAccess2022-09-22T10:30:29Zoai:u3isjournal.isvouga.pt:article/126Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:18.406259Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
title |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
spellingShingle |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior Espírito Santo, Pedro Manuel Impulse Buying; Partial Least Squares, Openness to New Experiences |
title_short |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
title_full |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
title_fullStr |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
title_full_unstemmed |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
title_sort |
Compra por Impulso: um estudo aplicado ao universo de estudantes do ensino superior |
author |
Espírito Santo, Pedro Manuel |
author_facet |
Espírito Santo, Pedro Manuel Cardoso, Patricia Milene Azinheira Espírito Santo, Lidia Maria |
author_role |
author |
author2 |
Cardoso, Patricia Milene Azinheira Espírito Santo, Lidia Maria |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Espírito Santo, Pedro Manuel Cardoso, Patricia Milene Azinheira Espírito Santo, Lidia Maria |
dc.subject.por.fl_str_mv |
Impulse Buying; Partial Least Squares, Openness to New Experiences |
topic |
Impulse Buying; Partial Least Squares, Openness to New Experiences |
description |
This study has as main objetive the underlying impulse buy and the characteristics of the consumer and propensity to follow other people creating their own style. The inclusion of variables considered important, as consumer materialism, and their openness to new experiences seem to be key variables in a study that aims to broaden horizons in the scientific and business. Through a sample of university students with different levels of income, by applying statistical technique of partial least squares this study found evidence that the propensity for social influence is central to impulse buying driven by materialism and the level of openness to new experiences for consumers. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-12-31T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126 oai:u3isjournal.isvouga.pt:article/126 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/126 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/126/68 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 3, No 5 (2015) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130450936987648 |