Luxury brands in the new digital era: metaverse, nft and gaming

Detalhes bibliográficos
Autor(a) principal: Giobbi, Gaia
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148145
Resumo: Disrupting technological innovationsmadecompanies increasingly focusedon enhancing existing digital solutions and establishing new ones. The aim of this study is to investigate the current scenario and potential opportunities arising from the encounter of the luxury sector and the new digital trends, i.e., Metaverse, NFTs and Gaming. As it will be shown, luxury brands are already exploring collaborations with gaming and Metaverse platforms, with Gucci leading the way. This works hall serve as a basis for further research to understand how luxury firms’ business models are changing, considering the intersection of Generation Z new needs and the available technologies.
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spelling Luxury brands in the new digital era: metaverse, nft and gamingGamingLuxury managementDigital strategyMetaverseNftDomínio/Área Científica::Ciências Sociais::Economia e GestãoDisrupting technological innovationsmadecompanies increasingly focusedon enhancing existing digital solutions and establishing new ones. The aim of this study is to investigate the current scenario and potential opportunities arising from the encounter of the luxury sector and the new digital trends, i.e., Metaverse, NFTs and Gaming. As it will be shown, luxury brands are already exploring collaborations with gaming and Metaverse platforms, with Gucci leading the way. This works hall serve as a basis for further research to understand how luxury firms’ business models are changing, considering the intersection of Generation Z new needs and the available technologies.Martinez, LuisFesta, AlbertoPietro, Francesca diRUNGiobbi, Gaia2023-01-25T12:18:11Z2022-12-152022-09-122022-12-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148145TID:203136179enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:29:32Zoai:run.unl.pt:10362/148145Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:13.770825Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Luxury brands in the new digital era: metaverse, nft and gaming
title Luxury brands in the new digital era: metaverse, nft and gaming
spellingShingle Luxury brands in the new digital era: metaverse, nft and gaming
Giobbi, Gaia
Gaming
Luxury management
Digital strategy
Metaverse
Nft
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Luxury brands in the new digital era: metaverse, nft and gaming
title_full Luxury brands in the new digital era: metaverse, nft and gaming
title_fullStr Luxury brands in the new digital era: metaverse, nft and gaming
title_full_unstemmed Luxury brands in the new digital era: metaverse, nft and gaming
title_sort Luxury brands in the new digital era: metaverse, nft and gaming
author Giobbi, Gaia
author_facet Giobbi, Gaia
author_role author
dc.contributor.none.fl_str_mv Martinez, Luis
Festa, Alberto
Pietro, Francesca di
RUN
dc.contributor.author.fl_str_mv Giobbi, Gaia
dc.subject.por.fl_str_mv Gaming
Luxury management
Digital strategy
Metaverse
Nft
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Gaming
Luxury management
Digital strategy
Metaverse
Nft
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Disrupting technological innovationsmadecompanies increasingly focusedon enhancing existing digital solutions and establishing new ones. The aim of this study is to investigate the current scenario and potential opportunities arising from the encounter of the luxury sector and the new digital trends, i.e., Metaverse, NFTs and Gaming. As it will be shown, luxury brands are already exploring collaborations with gaming and Metaverse platforms, with Gucci leading the way. This works hall serve as a basis for further research to understand how luxury firms’ business models are changing, considering the intersection of Generation Z new needs and the available technologies.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-15
2022-09-12
2022-12-15T00:00:00Z
2023-01-25T12:18:11Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148145
TID:203136179
url http://hdl.handle.net/10362/148145
identifier_str_mv TID:203136179
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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