Consulting lab for Galp Energia: business model Bio LPG and LPG as a support energy

• Autor(a) principal: Duarte, Maria Frazão
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/138137
• topic: Strategy; Consulting; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The energy market is facing challenges, mainly the energy transition to renewable sources to achieve de carbonization. Galp is the leading company in the LPG market, a segment that expects a constant decline in the next years ,due to the incentive to electrification. The main goal of the project is to development the business model of a new product, a more sustainable version of the LPG, creating a competitive advantage in the market, as the pioneer of Bio LPG. In this way, Galp is capable of leveraging its position with a unique and valuable new offer, projecting a greener image of the company. The new value proposition for Bio LPG was created based on the Value Delivery framework, fed by the benchmark on LPG and non-LPG sectors, brainstormed with the Galp's project team and validated through a hypotheses testing. The project's outcomes are the strategic recommendations for the three targets, Bottled LPG, Auto LPG and Bulk LPG, with the respective financial analysis and communication and implementation plan.