Learnings from real cases route-to-market redesign within the Portuguese lubricants sector

Detalhes bibliográficos
Autor(a) principal: Oliveira, Ana Claudia Mariano
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11609
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Learnings from real cases route-to-market redesign within the Portuguese lubricants sectorRoute-to-MarketDistributors networkCustomer satisfaction focusA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Work Project studies established distribution channels strategies’ adjustments due to continuous customers’ needs updates and market challenges. Qualitative and quantitative views support the analysis, based on two real cases within the same company. It was found that cases’ negotiations may turn comparable premises in distinct developments and outcomes. Lessons from the past, if used to address future cases, would be helpful through customer satisfaction focused perspectives. It is suggested that distribution approach choices may not be homogeneous along the business and they must rely on who is able to effectively complete the process from product source to the customer.NSBE - UNLMarques, CarlosRUNOliveira, Ana Claudia Mariano2014-03-14T11:45:33Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11609enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:10Zoai:run.unl.pt:10362/11609Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:25.225440Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
title Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
spellingShingle Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
Oliveira, Ana Claudia Mariano
Route-to-Market
Distributors network
Customer satisfaction focus
title_short Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
title_full Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
title_fullStr Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
title_full_unstemmed Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
title_sort Learnings from real cases route-to-market redesign within the Portuguese lubricants sector
author Oliveira, Ana Claudia Mariano
author_facet Oliveira, Ana Claudia Mariano
author_role author
dc.contributor.none.fl_str_mv Marques, Carlos
RUN
dc.contributor.author.fl_str_mv Oliveira, Ana Claudia Mariano
dc.subject.por.fl_str_mv Route-to-Market
Distributors network
Customer satisfaction focus
topic Route-to-Market
Distributors network
Customer satisfaction focus
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T11:45:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11609
url http://hdl.handle.net/10362/11609
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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