Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers

Detalhes bibliográficos
Autor(a) principal: Bernardino, Susana
Data de Publicação: 2020
Outros Autores: Freitas Santos, José, Cadima Ribeiro, J., Freitas, André
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/16226
Resumo: The presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective use of online hotel room bookings by Portuguese travellers. The empirical investigation consists of a linear regression model that was built in order to analyse the data obtained from an online survey of 624 customers of the website Booking.com. The results showed that attitude towards UGC and the perceived ease to use of UGC are important determinants on the buyer’s decision-making process of booking a hotel room. This result shows the relevance of UGC (ratings and reviews) for online booking operators, as UGC could influence the booking of a particular hotel room. Further, the result also brings important implications for hotel managers that pay less attention to the feedback of the customers.
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spelling Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellersEffective online bookingPortuguese travelersTechnology acceptance modelsUser-generated contentThe presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective use of online hotel room bookings by Portuguese travellers. The empirical investigation consists of a linear regression model that was built in order to analyse the data obtained from an online survey of 624 customers of the website Booking.com. The results showed that attitude towards UGC and the perceived ease to use of UGC are important determinants on the buyer’s decision-making process of booking a hotel room. This result shows the relevance of UGC (ratings and reviews) for online booking operators, as UGC could influence the booking of a particular hotel room. Further, the result also brings important implications for hotel managers that pay less attention to the feedback of the customers.Repositório Científico do Instituto Politécnico do PortoBernardino, SusanaFreitas Santos, JoséCadima Ribeiro, J.Freitas, André2020-09-04T10:54:58Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/16226eng Bernardino, S., Freitas Santos, J., Cadima Ribeiro, J. & Freitas, A. (2020). Determinants of the Effective Use of UGC (User Generated Content) on Hotel Room Bookings by Portuguese Travellers. International Journal of Online Marketing, 10 (2), 30-43.10.4018/IJOM.2020040103metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T13:02:52Zoai:recipp.ipp.pt:10400.22/16226Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:35:55.580532Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
title Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
spellingShingle Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
Bernardino, Susana
Effective online booking
Portuguese travelers
Technology acceptance models
User-generated content
title_short Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
title_full Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
title_fullStr Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
title_full_unstemmed Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
title_sort Determinants of the effective use of UGC (User-Generated Content) on hotel room bookings by portuguese travellers
author Bernardino, Susana
author_facet Bernardino, Susana
Freitas Santos, José
Cadima Ribeiro, J.
Freitas, André
author_role author
author2 Freitas Santos, José
Cadima Ribeiro, J.
Freitas, André
author2_role author
author
author
dc.contributor.none.fl_str_mv Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Bernardino, Susana
Freitas Santos, José
Cadima Ribeiro, J.
Freitas, André
dc.subject.por.fl_str_mv Effective online booking
Portuguese travelers
Technology acceptance models
User-generated content
topic Effective online booking
Portuguese travelers
Technology acceptance models
User-generated content
description The presence of user generated content (UGC) on online platforms of hotel room booking operators is changing the way consumers book a hotel room. After a critical evaluation of the technology acceptance models (TAM), the authors discuss the variables that will be employed to predict the effective use of online hotel room bookings by Portuguese travellers. The empirical investigation consists of a linear regression model that was built in order to analyse the data obtained from an online survey of 624 customers of the website Booking.com. The results showed that attitude towards UGC and the perceived ease to use of UGC are important determinants on the buyer’s decision-making process of booking a hotel room. This result shows the relevance of UGC (ratings and reviews) for online booking operators, as UGC could influence the booking of a particular hotel room. Further, the result also brings important implications for hotel managers that pay less attention to the feedback of the customers.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-04T10:54:58Z
2020
2020-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/16226
url http://hdl.handle.net/10400.22/16226
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv  Bernardino, S., Freitas Santos, J., Cadima Ribeiro, J. & Freitas, A. (2020). Determinants of the Effective Use of UGC (User Generated Content) on Hotel Room Bookings by Portuguese Travellers. International Journal of Online Marketing, 10 (2), 30-43.
10.4018/IJOM.2020040103
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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