Uncovering social media outcomes in a context of social distancing

Detalhes bibliográficos
Autor(a) principal: Shkel, Alena Rouslanovna
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145674
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
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spelling Uncovering social media outcomes in a context of social distancingSocial media,social media use,loneliness,unified theory of acceptance and use of technology (UTAUT2),social media fatigueDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceSocial media platforms are very used nowadays in developed countries. Since lockdown and social distancing took place due to COVID-19, its importance has soared. This is understandable, as people try other ways of communicating when deprived of their primary mode of communication. This study aims to investigate how the state of social distancing and lockdown affects people's use of these platforms. Even though social media is a widely researched topic, few studies have been conducted in these circumstances, hence the importance of the study. The current study was designed to test the Unified Theory of Acceptance and Use of Technology (UTAUT2). In addition, it was hypothesized that COVID-19-induced isolation would cause people to use social media excessively, leading to social media fatigue. The moderation effect of loneliness on the relationship between social media use and social media fatigue was also investigated. A survey was conducted to test our theory. Structural Equation Modelling (SEM) was used to analyze the outcome. The results revealed that both social media use and loneliness are significant causes of social media fatigue among isolated individuals due to the COVID-19 pandemic.Jesus, Frederico Miguel Campos Cruz Ribeiro deRUNShkel, Alena Rouslanovna2022-11-21T15:14:17Z2022-10-282022-10-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145674TID:203236610enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:26:15Zoai:run.unl.pt:10362/145674Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:12.366271Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Uncovering social media outcomes in a context of social distancing
title Uncovering social media outcomes in a context of social distancing
spellingShingle Uncovering social media outcomes in a context of social distancing
Shkel, Alena Rouslanovna
Social media,
social media use,
loneliness,
unified theory of acceptance and use of technology (UTAUT2),
social media fatigue
title_short Uncovering social media outcomes in a context of social distancing
title_full Uncovering social media outcomes in a context of social distancing
title_fullStr Uncovering social media outcomes in a context of social distancing
title_full_unstemmed Uncovering social media outcomes in a context of social distancing
title_sort Uncovering social media outcomes in a context of social distancing
author Shkel, Alena Rouslanovna
author_facet Shkel, Alena Rouslanovna
author_role author
dc.contributor.none.fl_str_mv Jesus, Frederico Miguel Campos Cruz Ribeiro de
RUN
dc.contributor.author.fl_str_mv Shkel, Alena Rouslanovna
dc.subject.por.fl_str_mv Social media,
social media use,
loneliness,
unified theory of acceptance and use of technology (UTAUT2),
social media fatigue
topic Social media,
social media use,
loneliness,
unified theory of acceptance and use of technology (UTAUT2),
social media fatigue
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-11-21T15:14:17Z
2022-10-28
2022-10-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145674
TID:203236610
url http://hdl.handle.net/10362/145674
identifier_str_mv TID:203236610
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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