Konundrum consulting project- international marketing: business overview

Detalhes bibliográficos
Autor(a) principal: Langhammer, Annika
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139351
Resumo: The business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise.
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spelling Konundrum consulting project- international marketing: business overviewInternational businessBusiness developmentBusiness growthIndustry challengeBusiness model EuropeReasons to expandConstraintsEntrepreneushipDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise.Harrison, Andrew JohnTorres, António MarinhoRUNLanghammer, Annika2022-01-202021-12-172024-12-17T00:00:00Z2022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139351TID:202998487enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:44Zoai:run.unl.pt:10362/139351Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.682049Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Konundrum consulting project- international marketing: business overview
title Konundrum consulting project- international marketing: business overview
spellingShingle Konundrum consulting project- international marketing: business overview
Langhammer, Annika
International business
Business development
Business growth
Industry challenge
Business model Europe
Reasons to expand
Constraints
Entrepreneuship
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Konundrum consulting project- international marketing: business overview
title_full Konundrum consulting project- international marketing: business overview
title_fullStr Konundrum consulting project- international marketing: business overview
title_full_unstemmed Konundrum consulting project- international marketing: business overview
title_sort Konundrum consulting project- international marketing: business overview
author Langhammer, Annika
author_facet Langhammer, Annika
author_role author
dc.contributor.none.fl_str_mv Harrison, Andrew John
Torres, António Marinho
RUN
dc.contributor.author.fl_str_mv Langhammer, Annika
dc.subject.por.fl_str_mv International business
Business development
Business growth
Industry challenge
Business model Europe
Reasons to expand
Constraints
Entrepreneuship
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Business development
Business growth
Industry challenge
Business model Europe
Reasons to expand
Constraints
Entrepreneuship
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-20
2022-01-20T00:00:00Z
2024-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139351
TID:202998487
url http://hdl.handle.net/10362/139351
identifier_str_mv TID:202998487
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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