Konundrum consulting project- international marketing: business overview
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/139351 |
Resumo: | The business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise. |
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Konundrum consulting project- international marketing: business overviewInternational businessBusiness developmentBusiness growthIndustry challengeBusiness model EuropeReasons to expandConstraintsEntrepreneushipDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise.Harrison, Andrew JohnTorres, António MarinhoRUNLanghammer, Annika2022-01-202021-12-172024-12-17T00:00:00Z2022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139351TID:202998487enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:44Zoai:run.unl.pt:10362/139351Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.682049Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Konundrum consulting project- international marketing: business overview |
title |
Konundrum consulting project- international marketing: business overview |
spellingShingle |
Konundrum consulting project- international marketing: business overview Langhammer, Annika International business Business development Business growth Industry challenge Business model Europe Reasons to expand Constraints Entrepreneuship Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Konundrum consulting project- international marketing: business overview |
title_full |
Konundrum consulting project- international marketing: business overview |
title_fullStr |
Konundrum consulting project- international marketing: business overview |
title_full_unstemmed |
Konundrum consulting project- international marketing: business overview |
title_sort |
Konundrum consulting project- international marketing: business overview |
author |
Langhammer, Annika |
author_facet |
Langhammer, Annika |
author_role |
author |
dc.contributor.none.fl_str_mv |
Harrison, Andrew John Torres, António Marinho RUN |
dc.contributor.author.fl_str_mv |
Langhammer, Annika |
dc.subject.por.fl_str_mv |
International business Business development Business growth Industry challenge Business model Europe Reasons to expand Constraints Entrepreneuship Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
International business Business development Business growth Industry challenge Business model Europe Reasons to expand Constraints Entrepreneuship Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The business overview starts with the current state of fashion and its severe impact on climateand planet. After the urge for change has been highlighted, KONUNDRUM’s European business model is introduced. The concept is underlined in the value proposition, while demand generation and distribution channels are highlighted in the go-to-market strategy. An overview of the profit formula has been created to ensure clarity on the pricing strategy. Further, the potential of the Asian market and reasons for an expansion are displayed. The last part of this chapter also touches upon general and financial constraints that might arise. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-01-20 2022-01-20T00:00:00Z 2024-12-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/139351 TID:202998487 |
url |
http://hdl.handle.net/10362/139351 |
identifier_str_mv |
TID:202998487 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799138093386694656 |