Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets

Detalhes bibliográficos
Autor(a) principal: Fernandes, Catarina Fonseca
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123296
Resumo: S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.
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spelling Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target marketsCheeseInternationalizationExpansionSMEMarket selectionUnited StatesGermanyEntry strategyBusiness modelStrategic analysis.Domínio/Área Científica::Ciências Sociais::Economia e GestãoS4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.Delgado, João Pedro Pires dos Reis MuralhaRUNFernandes, Catarina Fonseca2023-01-04T01:30:57Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123296TID:202739112enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:41Zoai:run.unl.pt:10362/123296Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:00.857745Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
title Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
spellingShingle Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
Fernandes, Catarina Fonseca
Cheese
Internationalization
Expansion
SME
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
title_full Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
title_fullStr Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
title_full_unstemmed Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
title_sort Competitiveness and internationalization of a Portuguese SME in the cheese market - entry strategy and business model development to foreign target markets
author Fernandes, Catarina Fonseca
author_facet Fernandes, Catarina Fonseca
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Fernandes, Catarina Fonseca
dc.subject.por.fl_str_mv Cheese
Internationalization
Expansion
SME
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Cheese
Internationalization
Expansion
SME
Market selection
United States
Germany
Entry strategy
Business model
Strategic analysis.
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description S4, an experienced Portuguese cheese company leader in the domestic fresh segment, aims to expand and consolidate its business internationally. By screening several countries based on macro and industry-specific indicators and conducting an in-depth analysis of the four most promising ones, United States and Germany resulted to be the most attractive markets for S4’s internationalization. Following, the most suitable entry mode was defined as well as the ideal business model and marketing plan to effectively run a business in both countries. Financial projections and risk evaluations were performed to assess the viability of the proposed international plan.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2023-01-04T01:30:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123296
TID:202739112
url http://hdl.handle.net/10362/123296
identifier_str_mv TID:202739112
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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