Cash back program
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2018 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10451/34630 |
Resumo: | Trabalho de projeto de mestrado, Matemática aplicada à Economia e Gestão, Universidade de Lisboa, Faculdade de Ciências, 2018 |
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Cash back programPrograma CashbackPequenas e Médias EmpresasInterface Gestão de DadosRevendedoresRequisitosRetorno de investimentoTrabalhos de projeto de mestrado - 2018Departamento de Estatística e Investigação OperacionalTrabalho de projeto de mestrado, Matemática aplicada à Economia e Gestão, Universidade de Lisboa, Faculdade de Ciências, 2018The purpose of this report is to fulfil the internship requirement for the Master of Mathematics applied to Economics and Management International Z Academy program at University of Lisbon, Faculty of Science, to explain what I did, achieve and learned during my internship period (14 January 2013 till 12 July 2013) with a Company named Wunderman from Young & Rubicam Group in Prague, Check Republic.As an intern I performed the role of Data analyst at Wunderman.The Report is divided into eight chapters. Chapter One presents an overview of the institution and how did Wunderman started and evolved since the 50’s as well as well as the believes of the company.It will take us through the ambitions, aspirations and accomplishments of the company founders, how did the firm went from small and typical agency in that time to became an international institution, part of the main Marketing Group of our times.Chapter two provides the background and purpose of the entire program, the main motivations to why our client, Microsoft created this project, to whom it was intended to and also the reason behind the incentives towards the SMB Segment.In this Chapter, I will explain in greater detail the type of licenses that will allow the resellers to qualify for the program, how they can join the program and from that what will be the criteria for them to earn points.Chapter three describes all the tools used during this internship. This will be tools such as data bases, VBA (Visual Basic Application, SQL, Regsys, Microsoft Query, Exact Target, Share Point, Egnyte, EOLAS among other).Chapter four goes through all duties that were assigned to me, the process and methology behind the daily workHere I will explain the procedures for the Data processing, considering that we receive data from different sources, wich tools I used to consolidate the data and the steps towards that.In the end I also depict here the manual tasks that this process entail.Chapter five intents to show though a chronogram, how the daily tasks and the weekly ones were organized.Chapter Six describes the Contingency Plans for all possible Situations.Chapter seven presents an in-depth analysis of the results, our customer outcomes, Microsoft, as well as theirs partners outcomes. Goes through the expectations that Mcrosoft had in the beginning of the program such as increase in capture new costumers, expand their scope towards areas where currentaly they were not having the required market penetration, as well as the modernization of their current clients towards the most recent licences and presents the strengths and weaknesses as wel as the opportunities that the program created, not only for the future of the program created, not only for the future of the program but also my own development within the company and describes the future goals of this program.Finally, chapter eight discusses the complications that I encountered while completing the program , my contribution to the institution both its short and long-term effects as well as the impact of this assignment in my own personal and Professional development.The report focuses primarily on intern’s duties and responsibilities, internship results, its successes and short comings, observations and conclusion.Telhada, João Miguel Paixão, 1971-Gonçalves, FernandoRepositório da Universidade de LisboaHenriques, Ângela Duarte2018-08-28T10:31:03Z201820182018-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10451/34630TID:201988941enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:30:06Zoai:repositorio.ul.pt:10451/34630Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:49:20.876526Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Cash back program |
| title |
Cash back program |
| spellingShingle |
Cash back program Henriques, Ângela Duarte Programa Cashback Pequenas e Médias Empresas Interface Gestão de Dados Revendedores Requisitos Retorno de investimento Trabalhos de projeto de mestrado - 2018 Departamento de Estatística e Investigação Operacional |
| title_short |
Cash back program |
| title_full |
Cash back program |
| title_fullStr |
Cash back program |
| title_full_unstemmed |
Cash back program |
| title_sort |
Cash back program |
| author |
Henriques, Ângela Duarte |
| author_facet |
Henriques, Ângela Duarte |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Telhada, João Miguel Paixão, 1971- Gonçalves, Fernando Repositório da Universidade de Lisboa |
| dc.contributor.author.fl_str_mv |
Henriques, Ângela Duarte |
| dc.subject.por.fl_str_mv |
Programa Cashback Pequenas e Médias Empresas Interface Gestão de Dados Revendedores Requisitos Retorno de investimento Trabalhos de projeto de mestrado - 2018 Departamento de Estatística e Investigação Operacional |
| topic |
Programa Cashback Pequenas e Médias Empresas Interface Gestão de Dados Revendedores Requisitos Retorno de investimento Trabalhos de projeto de mestrado - 2018 Departamento de Estatística e Investigação Operacional |
| description |
Trabalho de projeto de mestrado, Matemática aplicada à Economia e Gestão, Universidade de Lisboa, Faculdade de Ciências, 2018 |
| publishDate |
2018 |
| dc.date.none.fl_str_mv |
2018-08-28T10:31:03Z 2018 2018 2018-01-01T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://hdl.handle.net/10451/34630 TID:201988941 |
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http://hdl.handle.net/10451/34630 |
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TID:201988941 |
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eng |
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application/pdf |
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