The impact of unit economics on the Saas business model

Detalhes bibliográficos
Autor(a) principal: Pedrosa, Nuno Filipe da Silva
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/111608
Resumo: The following paper addresses how to assess the profitability of a single user to a SaaS company, by taking into account the future value of a user and the costs incurred to acquire, retain and expand them. This research was conducted using manipulated data from a Portuguese startup, Codacy, and aims to help the company understand how unit economics intrinsic to the SaaS business model define user profitability, as well as their impact on it through the creation of single-variable scenarios and multi-variable scenarios.
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spelling The impact of unit economics on the Saas business modelSoftware-as-a-service (Saas)Lifetime value of acustomer (Ltv)Customer acquisition cost (Cac)Costsof retention and expansion (Core)Profitability per userChurnNetretentionMonthly recurring revenue (Mrr)Domínio/Área Científica::Ciências Sociais::Economia e GestãoThe following paper addresses how to assess the profitability of a single user to a SaaS company, by taking into account the future value of a user and the costs incurred to acquire, retain and expand them. This research was conducted using manipulated data from a Portuguese startup, Codacy, and aims to help the company understand how unit economics intrinsic to the SaaS business model define user profitability, as well as their impact on it through the creation of single-variable scenarios and multi-variable scenarios.Amaro, Ana PaulaRUNPedrosa, Nuno Filipe da Silva2020-06-022020-05-222024-05-22T00:00:00Z2020-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111608TID:202609413enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:55:28Zoai:run.unl.pt:10362/111608Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:57.570281Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of unit economics on the Saas business model
title The impact of unit economics on the Saas business model
spellingShingle The impact of unit economics on the Saas business model
Pedrosa, Nuno Filipe da Silva
Software-as-a-service (Saas)
Lifetime value of acustomer (Ltv)
Customer acquisition cost (Cac)
Costsof retention and expansion (Core)
Profitability per user
Churn
Netretention
Monthly recurring revenue (Mrr)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The impact of unit economics on the Saas business model
title_full The impact of unit economics on the Saas business model
title_fullStr The impact of unit economics on the Saas business model
title_full_unstemmed The impact of unit economics on the Saas business model
title_sort The impact of unit economics on the Saas business model
author Pedrosa, Nuno Filipe da Silva
author_facet Pedrosa, Nuno Filipe da Silva
author_role author
dc.contributor.none.fl_str_mv Amaro, Ana Paula
RUN
dc.contributor.author.fl_str_mv Pedrosa, Nuno Filipe da Silva
dc.subject.por.fl_str_mv Software-as-a-service (Saas)
Lifetime value of acustomer (Ltv)
Customer acquisition cost (Cac)
Costsof retention and expansion (Core)
Profitability per user
Churn
Netretention
Monthly recurring revenue (Mrr)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Software-as-a-service (Saas)
Lifetime value of acustomer (Ltv)
Customer acquisition cost (Cac)
Costsof retention and expansion (Core)
Profitability per user
Churn
Netretention
Monthly recurring revenue (Mrr)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following paper addresses how to assess the profitability of a single user to a SaaS company, by taking into account the future value of a user and the costs incurred to acquire, retain and expand them. This research was conducted using manipulated data from a Portuguese startup, Codacy, and aims to help the company understand how unit economics intrinsic to the SaaS business model define user profitability, as well as their impact on it through the creation of single-variable scenarios and multi-variable scenarios.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-02
2020-05-22
2020-06-02T00:00:00Z
2024-05-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/111608
TID:202609413
url http://hdl.handle.net/10362/111608
identifier_str_mv TID:202609413
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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