Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team

Detalhes bibliográficos
Autor(a) principal: Weingärtner, Marlon
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161306
Resumo: Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap.
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spelling Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 TeamAston Martin Formula 1 TeamEsportsEcosystemMarket characteristicsPorter’s Five ForcesTrendsBusiness opportunitiesSWOTRoadmapDomínio/Área Científica::Ciências Sociais::Economia e GestãoDue to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap.Brinca, PedroRUNWeingärtner, Marlon2023-01-262023-01-262028-01-26T00:00:00Z2023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161306TID:203317823enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:13Zoai:run.unl.pt:10362/161306Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:28.894511Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
title Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
spellingShingle Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
Weingärtner, Marlon
Aston Martin Formula 1 Team
Esports
Ecosystem
Market characteristics
Porter’s Five Forces
Trends
Business opportunities
SWOT
Roadmap
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
title_full Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
title_fullStr Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
title_full_unstemmed Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
title_sort Exploring a Formula 1 team’s business opportunities within the esports market: an analysis conducted on behalf of Aston Martin Aramco Cognizant Formula 1 Team
author Weingärtner, Marlon
author_facet Weingärtner, Marlon
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Weingärtner, Marlon
dc.subject.por.fl_str_mv Aston Martin Formula 1 Team
Esports
Ecosystem
Market characteristics
Porter’s Five Forces
Trends
Business opportunities
SWOT
Roadmap
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Aston Martin Formula 1 Team
Esports
Ecosystem
Market characteristics
Porter’s Five Forces
Trends
Business opportunities
SWOT
Roadmap
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Due to a rapidly growing esports scene, new business opportunities are emerging. Using the example of AMF1, this work addresses a research gap concerning esports market structure and diverse business opportunities for non-endemic companies. Hence, academic literature and market research are methodically assessed using Porter's Five Forces and a competitive land scape analysis. A developed esports ecosystem provides a basis to develop potential business opportunities. Analyzing the stakeholders of the ecosystem and trends, various business opportunities for AMF1 are identified. These are categorized into three commercial commitment levels. Most suitable initiatives for AMF1 are evaluated and demonstrated in a six-year roadmap.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-26
2023-01-26
2023-01-26T00:00:00Z
2028-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161306
TID:203317823
url http://hdl.handle.net/10362/161306
identifier_str_mv TID:203317823
dc.language.iso.fl_str_mv eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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