The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/43356 |
Resumo: | The increasing demand for sustainable and environmentally friendly products has led consumers to seek out green options in the cosmetics industry. However, navigating through the abundance of information and marketing tactics can be overwhelming, resulting in potential greenwashing practices. This study aims to investigate the impact of information overload on consumers' susceptibility to falling into greenwashing in the cosmetics industry. User-generated content (UGC), such as product reviews, is a valuable source of information for consumers. However, the abundance of UGC online can contribute to information overload, making it challenging for consumers to make informed choices. Eco-labels also play a role in consumer decision – making but can be misleading when self-generated by companies. Information overload negatively impacts decision-making and can increase susceptibility to greenwashing practices. To test the hypothesis that information overload affects consumers' likelihood of believing the companies’ greenwashing, a quantitative study was conducted. An online survey was distributed, presenting participants with different face cleansing product scenarios. Sociodemographic questions were followed by questions assessing their willingness to pay, attitudes, and sustainability perceptions. |
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The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics productsCosmetics industryGreenwashingUser-generated contentEco-labelsInformation overloadIndústria da cosméticaGreenwashingEcoetiquetasExcesso de informaçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe increasing demand for sustainable and environmentally friendly products has led consumers to seek out green options in the cosmetics industry. However, navigating through the abundance of information and marketing tactics can be overwhelming, resulting in potential greenwashing practices. This study aims to investigate the impact of information overload on consumers' susceptibility to falling into greenwashing in the cosmetics industry. User-generated content (UGC), such as product reviews, is a valuable source of information for consumers. However, the abundance of UGC online can contribute to information overload, making it challenging for consumers to make informed choices. Eco-labels also play a role in consumer decision – making but can be misleading when self-generated by companies. Information overload negatively impacts decision-making and can increase susceptibility to greenwashing practices. To test the hypothesis that information overload affects consumers' likelihood of believing the companies’ greenwashing, a quantitative study was conducted. An online survey was distributed, presenting participants with different face cleansing product scenarios. Sociodemographic questions were followed by questions assessing their willingness to pay, attitudes, and sustainability perceptions.O aumento da procura por parte dos consumidores de produtos mais sustentáveis e ecológicos também se fez sentir na indústria da cosmética. No entanto, analisar toda a informação e discernir o que são apenas estratégias de marketings pode ser demasiado para o consumidor, deixando-o mais suscetível de cair em armadilhas de greenwashing. Este estudo pretende investigar o impacto do excesso de informação na suscetibilidade dos consumidores caírem em armadilhas de greenwashing na indústria da cosmética. O conteúdo criado pelos próprios utilizadores, como avaliações de produtos, é uma fonte de informação importante para os consumidores. Não obstante, a sua abundância pode contribuir para o excesso de informação a que os consumidores têm acesso, tornando-se desafiante para os mesmos fazer escolhas informadas. As ecoetiquetas também têm impacto na decisão do consumidor, mas podem ser enganadoras quando autoatribuídas pelas próprias empresas. O excesso de informação impacta negativamente o processo de decisão dos consumidores e pode aumentar a sua suscetibilidade às práticas de greenwashing. Para testar a hipótese de que a sobrecarga de informação afeta a probabilidade de os consumidores acreditarem no greenwashing das empresas, foi realizado um estudo quantitativo sobre produtos de limpeza facial. Foi distribuído um questionário online, apresentando cenários diferentes aos participantes. Questões sociodemográficas foram seguidas de questões para avaliar disposição a pagar, atitudes e perceções de sustentabilidade.Moreira, Sérgio PauloVeritati - Repositório Institucional da Universidade Católica PortuguesaMoreira, Joana Teves de Sousa2023-12-15T11:26:34Z2023-10-242023-092023-10-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/43356TID:203378911enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-19T01:38:43Zoai:repositorio.ucp.pt:10400.14/43356Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:55:02.179278Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
title |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
spellingShingle |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products Moreira, Joana Teves de Sousa Cosmetics industry Greenwashing User-generated content Eco-labels Information overload Indústria da cosmética Greenwashing Ecoetiquetas Excesso de informação Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
title_full |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
title_fullStr |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
title_full_unstemmed |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
title_sort |
The more the merrier : the effect of information overload on consumers’ perceptions of cosmetics products |
author |
Moreira, Joana Teves de Sousa |
author_facet |
Moreira, Joana Teves de Sousa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Moreira, Sérgio Paulo Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Moreira, Joana Teves de Sousa |
dc.subject.por.fl_str_mv |
Cosmetics industry Greenwashing User-generated content Eco-labels Information overload Indústria da cosmética Greenwashing Ecoetiquetas Excesso de informação Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Cosmetics industry Greenwashing User-generated content Eco-labels Information overload Indústria da cosmética Greenwashing Ecoetiquetas Excesso de informação Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The increasing demand for sustainable and environmentally friendly products has led consumers to seek out green options in the cosmetics industry. However, navigating through the abundance of information and marketing tactics can be overwhelming, resulting in potential greenwashing practices. This study aims to investigate the impact of information overload on consumers' susceptibility to falling into greenwashing in the cosmetics industry. User-generated content (UGC), such as product reviews, is a valuable source of information for consumers. However, the abundance of UGC online can contribute to information overload, making it challenging for consumers to make informed choices. Eco-labels also play a role in consumer decision – making but can be misleading when self-generated by companies. Information overload negatively impacts decision-making and can increase susceptibility to greenwashing practices. To test the hypothesis that information overload affects consumers' likelihood of believing the companies’ greenwashing, a quantitative study was conducted. An online survey was distributed, presenting participants with different face cleansing product scenarios. Sociodemographic questions were followed by questions assessing their willingness to pay, attitudes, and sustainability perceptions. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-15T11:26:34Z 2023-10-24 2023-09 2023-10-24T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/43356 TID:203378911 |
url |
http://hdl.handle.net/10400.14/43356 |
identifier_str_mv |
TID:203378911 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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