Mobile Campus adoption in Higher Education : factors that influence the adoption of Católica Lisbon School of Business and Economics’ mobile campus among students

• Autor(a) principal: Paolino, Francesco
• Data de Publicação: 2016
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/21042
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

A transaction from the traditional website platforms to mobile platforms is an opportunity for Católica Lisbon School of Business and Economics to create new values for students on their relationship with professors, staff and the various universities´ facilities, through the offering of improved educational services and organizational tools. Through MyCatolica, the mobile learning mobile system (LMS) of the University, new approaches on the learning processes can be implemented, tightening the distance between universities and students. Despite the advantages, students’ adoption still needs to be further developed. The current thesis builds its relevance on this gap, through investigating the factors that may influence the adoption of mobile campus by students. To develop the dissertation, the qualitative research method was undertaken. Ten students were interviewed and results revealed that the website platforms are still perceived essential, and more reliable. Meantime, MyCatolica is not supportive enough and is seen as an informational tool not decisive to the student’s life. Participants have positioned MyCatolica as an application which is not useful and does not allow students to actively interact with the Academic world. Even though, the non-users perceived the benefits of using the LMS, they do not adopt MyCatolica because of its poor relative advantages and low-leveled usefulness. Additionally, students were submitted to an exploration phase where new features were proposed in order to overcome the adoption barriers and to develop a superior MyCatolica. It was found that features as “Chat”, “Cloud” and “Note” could be helpful on overcoming the adoption barriers.