What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403 |
Resumo: | The online review websites such as TripAdvisor provide the advantages to access this information. If these websites post the reviews on their social media addresses, it is possible to spread the information more. Travellers have also the opportunity to disseminate their motivations and experiences about their travel on social media and online review websites. Content analysis method was applied to understand TripAdvisor travellers’ motivation. The findings of this study suggest that novelty/adventure and knowledge/intellectual are two major travel motivations among TripAdvisor travellers. The findings of the current study are important for both tourism managers and academicians to better understand travel motivation of people on social media. It is expected that the results of this study help tourism businesses and destinations to understand travellers’ opinions and enhances their awareness of customer needs. Thus, they can easily adapt their marketing strategies. No research has been done on examining the motivation of TripAdvisor travellers regarding their quotes on Facebook. Thus, the current study contributes to an understanding of the factors that influence peoples’ travel motivation. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook pageTravel motivations; Social media; TripAdvisor; FacebookThe online review websites such as TripAdvisor provide the advantages to access this information. If these websites post the reviews on their social media addresses, it is possible to spread the information more. Travellers have also the opportunity to disseminate their motivations and experiences about their travel on social media and online review websites. Content analysis method was applied to understand TripAdvisor travellers’ motivation. The findings of this study suggest that novelty/adventure and knowledge/intellectual are two major travel motivations among TripAdvisor travellers. The findings of the current study are important for both tourism managers and academicians to better understand travel motivation of people on social media. It is expected that the results of this study help tourism businesses and destinations to understand travellers’ opinions and enhances their awareness of customer needs. Thus, they can easily adapt their marketing strategies. No research has been done on examining the motivation of TripAdvisor travellers regarding their quotes on Facebook. Thus, the current study contributes to an understanding of the factors that influence peoples’ travel motivation.ISVOUGA - Instituto Superior de Entre Douro e Vouga2019-04-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403oai:u3isjournal.isvouga.pt:article/403International Journal of Marketing, Communication and New Media; No 5 (2019): Special Number TM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403/201Copyright (c) 2019 Hulisi Binbasiogluhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessBinbasioglu, Hulisi2022-09-22T10:30:31Zoai:u3isjournal.isvouga.pt:article/403Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:19.631330Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
title |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
spellingShingle |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page Binbasioglu, Hulisi Travel motivations; Social media; TripAdvisor; Facebook |
title_short |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
title_full |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
title_fullStr |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
title_full_unstemmed |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
title_sort |
What is the Motivation of Travellers? An investigation of quotes on TripAdvisor’s facebook page |
author |
Binbasioglu, Hulisi |
author_facet |
Binbasioglu, Hulisi |
author_role |
author |
dc.contributor.author.fl_str_mv |
Binbasioglu, Hulisi |
dc.subject.por.fl_str_mv |
Travel motivations; Social media; TripAdvisor; Facebook |
topic |
Travel motivations; Social media; TripAdvisor; Facebook |
description |
The online review websites such as TripAdvisor provide the advantages to access this information. If these websites post the reviews on their social media addresses, it is possible to spread the information more. Travellers have also the opportunity to disseminate their motivations and experiences about their travel on social media and online review websites. Content analysis method was applied to understand TripAdvisor travellers’ motivation. The findings of this study suggest that novelty/adventure and knowledge/intellectual are two major travel motivations among TripAdvisor travellers. The findings of the current study are important for both tourism managers and academicians to better understand travel motivation of people on social media. It is expected that the results of this study help tourism businesses and destinations to understand travellers’ opinions and enhances their awareness of customer needs. Thus, they can easily adapt their marketing strategies. No research has been done on examining the motivation of TripAdvisor travellers regarding their quotes on Facebook. Thus, the current study contributes to an understanding of the factors that influence peoples’ travel motivation. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-04-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403 oai:u3isjournal.isvouga.pt:article/403 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/403 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/403/201 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Hulisi Binbasioglu https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Hulisi Binbasioglu https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; No 5 (2019): Special Number TM 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799130450979979264 |