As expectativas dos consumidores das Caldas da Felgueira:
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v36i2.8897 |
Resumo: | This work analyses and explores the concept of mineral spring spas, in Portugal. The inter-connection between health benefits and spa tourism was discussed, and a possible repositioning of the entire sector suggested. In addition, it was possible to compare wellness spring spa activity to medical spa performance using the available data. The legislation published in 2004 brings forth two concepts: Cure/Therapeutic and wellbeing/wellness. To explore the expectations of the consumers, research in loco was necessary and it took place in two distinct phases. Firstly, a questionnaire for the spa users was administered in 1999, in a sample of Portuguese SPA. The second phase took place in 2017 and the same questionnaire was administered in Caldas da Felgueira, to analyse the evolution of consumers’ expectations, on that specific Spring SPA. The analysis of official data was done over a large period, and it was compared with the development of Caldas da Felgueira, the case study. The wide data range allowed for a greater understanding of the evolution of expectations of spa users through time. Knowledge of the clients’ expectations will allow the management of the company to adjust or reposition their offer according to preferences shown, as well as to better design their communication channels. |
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As expectativas dos consumidores das Caldas da Felgueira:This work analyses and explores the concept of mineral spring spas, in Portugal. The inter-connection between health benefits and spa tourism was discussed, and a possible repositioning of the entire sector suggested. In addition, it was possible to compare wellness spring spa activity to medical spa performance using the available data. The legislation published in 2004 brings forth two concepts: Cure/Therapeutic and wellbeing/wellness. To explore the expectations of the consumers, research in loco was necessary and it took place in two distinct phases. Firstly, a questionnaire for the spa users was administered in 1999, in a sample of Portuguese SPA. The second phase took place in 2017 and the same questionnaire was administered in Caldas da Felgueira, to analyse the evolution of consumers’ expectations, on that specific Spring SPA. The analysis of official data was done over a large period, and it was compared with the development of Caldas da Felgueira, the case study. The wide data range allowed for a greater understanding of the evolution of expectations of spa users through time. Knowledge of the clients’ expectations will allow the management of the company to adjust or reposition their offer according to preferences shown, as well as to better design their communication channels.O número de clientes nas termas em Portugal não tem parado de crescer nos últimos anos, pese embora se assista a uma diminuição no segmento designado como “clássico”. Saber o que procuram os clientes termais, quais são as suas expectativas e como se estruturam é um objetivo de todos os gestores, para fornecer serviços cada vez mais ajustados às preferências dos clientes. A legislação publicada em 2004 remete-nos também para dois conceitos aparentemente distintos de termalismo: Cura/Terapêutico e Bem-Estar, alegadamente uma nova forma de termalismo. Depois de encontrado o conceito de termalismo e procuradas as relações entre termalismo, saúde e turismo, foi realizada a pesquisa no terreno para conhecer as expectativas dos consumidores. De forma a termos uma perspetiva de evolução, foi usado, nas Caldas da Felgueira, o mesmo questionário que tinha sido aplicado no final da década de 90, com o mesmo objetivo de pesquisa. A evolução do setor, enquadrando as Caldas da Felgueira onde se realiza o estudo de campo, é analisada num período de tempo alargado e a análise dos dados é feita em dois momentos cronológicos, sendo feita a comparação entre eles. As ilações retiradas permitirão à empresa ajustar ou reposicionar a sua oferta, de acordo com as preferências evidenciadas e definir melhor as mensagens e canais de comunicação.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2021-09-20T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v36i2.8897oai:proa.ua.pt:article/8897Journal of Tourism & Development; Vol 36 No 2 (2021); 433-445Revista Turismo & Desenvolvimento; vol. 36 n.º 2 (2021); 433-4452182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/8897https://doi.org/10.34624/rtd.v36i2.8897https://proa.ua.pt/index.php/rtd/article/view/8897/18807Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessRamos, Adriano BarretoCarvalho, Cláudia Sofia MagalhãesAntunes, Joaquim2022-09-26T10:56:36Zoai:proa.ua.pt:article/8897Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:24.169167Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
As expectativas dos consumidores das Caldas da Felgueira: |
title |
As expectativas dos consumidores das Caldas da Felgueira: |
spellingShingle |
As expectativas dos consumidores das Caldas da Felgueira: Ramos, Adriano Barreto |
title_short |
As expectativas dos consumidores das Caldas da Felgueira: |
title_full |
As expectativas dos consumidores das Caldas da Felgueira: |
title_fullStr |
As expectativas dos consumidores das Caldas da Felgueira: |
title_full_unstemmed |
As expectativas dos consumidores das Caldas da Felgueira: |
title_sort |
As expectativas dos consumidores das Caldas da Felgueira: |
author |
Ramos, Adriano Barreto |
author_facet |
Ramos, Adriano Barreto Carvalho, Cláudia Sofia Magalhães Antunes, Joaquim |
author_role |
author |
author2 |
Carvalho, Cláudia Sofia Magalhães Antunes, Joaquim |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Ramos, Adriano Barreto Carvalho, Cláudia Sofia Magalhães Antunes, Joaquim |
description |
This work analyses and explores the concept of mineral spring spas, in Portugal. The inter-connection between health benefits and spa tourism was discussed, and a possible repositioning of the entire sector suggested. In addition, it was possible to compare wellness spring spa activity to medical spa performance using the available data. The legislation published in 2004 brings forth two concepts: Cure/Therapeutic and wellbeing/wellness. To explore the expectations of the consumers, research in loco was necessary and it took place in two distinct phases. Firstly, a questionnaire for the spa users was administered in 1999, in a sample of Portuguese SPA. The second phase took place in 2017 and the same questionnaire was administered in Caldas da Felgueira, to analyse the evolution of consumers’ expectations, on that specific Spring SPA. The analysis of official data was done over a large period, and it was compared with the development of Caldas da Felgueira, the case study. The wide data range allowed for a greater understanding of the evolution of expectations of spa users through time. Knowledge of the clients’ expectations will allow the management of the company to adjust or reposition their offer according to preferences shown, as well as to better design their communication channels. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-20T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v36i2.8897 oai:proa.ua.pt:article/8897 |
url |
https://doi.org/10.34624/rtd.v36i2.8897 |
identifier_str_mv |
oai:proa.ua.pt:article/8897 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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https://proa.ua.pt/index.php/rtd/article/view/8897 https://doi.org/10.34624/rtd.v36i2.8897 https://proa.ua.pt/index.php/rtd/article/view/8897/18807 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 36 No 2 (2021); 433-445 Revista Turismo & Desenvolvimento; vol. 36 n.º 2 (2021); 433-445 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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