Culture's influence on consumers: exploratory behavior and risk taking

Detalhes bibliográficos
Autor(a) principal: Soares, Ana Maria
Data de Publicação: 2003
Outros Autores: Farhangmehr, Minoo, Shoham, Aviv
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/1822/327
Resumo: This theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model.
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spelling Culture's influence on consumers: exploratory behavior and risk takingCultureRisk takingExploratory BehaviorThis theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model.Fundação para a Ciência e TecnologiaUniversidade do minho. Núcleo de Estudos em Gestão (NEGE)Universidade do MinhoSoares, Ana MariaFarhangmehr, MinooShoham, Aviv2003-052003-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/327enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:36:31Zoai:repositorium.sdum.uminho.pt:1822/327Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:32:37.473695Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Culture's influence on consumers: exploratory behavior and risk taking
title Culture's influence on consumers: exploratory behavior and risk taking
spellingShingle Culture's influence on consumers: exploratory behavior and risk taking
Soares, Ana Maria
Culture
Risk taking
Exploratory Behavior
title_short Culture's influence on consumers: exploratory behavior and risk taking
title_full Culture's influence on consumers: exploratory behavior and risk taking
title_fullStr Culture's influence on consumers: exploratory behavior and risk taking
title_full_unstemmed Culture's influence on consumers: exploratory behavior and risk taking
title_sort Culture's influence on consumers: exploratory behavior and risk taking
author Soares, Ana Maria
author_facet Soares, Ana Maria
Farhangmehr, Minoo
Shoham, Aviv
author_role author
author2 Farhangmehr, Minoo
Shoham, Aviv
author2_role author
author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Soares, Ana Maria
Farhangmehr, Minoo
Shoham, Aviv
dc.subject.por.fl_str_mv Culture
Risk taking
Exploratory Behavior
topic Culture
Risk taking
Exploratory Behavior
description This theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model.
publishDate 2003
dc.date.none.fl_str_mv 2003-05
2003-05-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/327
url http://hdl.handle.net/1822/327
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do minho. Núcleo de Estudos em Gestão (NEGE)
publisher.none.fl_str_mv Universidade do minho. Núcleo de Estudos em Gestão (NEGE)
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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