Culture's influence on consumers: exploratory behavior and risk taking
Autor(a) principal: | |
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Data de Publicação: | 2003 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/1822/327 |
Resumo: | This theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model. |
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Culture's influence on consumers: exploratory behavior and risk takingCultureRisk takingExploratory BehaviorThis theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model.Fundação para a Ciência e TecnologiaUniversidade do minho. Núcleo de Estudos em Gestão (NEGE)Universidade do MinhoSoares, Ana MariaFarhangmehr, MinooShoham, Aviv2003-052003-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/327enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:36:31Zoai:repositorium.sdum.uminho.pt:1822/327Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:32:37.473695Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Culture's influence on consumers: exploratory behavior and risk taking |
title |
Culture's influence on consumers: exploratory behavior and risk taking |
spellingShingle |
Culture's influence on consumers: exploratory behavior and risk taking Soares, Ana Maria Culture Risk taking Exploratory Behavior |
title_short |
Culture's influence on consumers: exploratory behavior and risk taking |
title_full |
Culture's influence on consumers: exploratory behavior and risk taking |
title_fullStr |
Culture's influence on consumers: exploratory behavior and risk taking |
title_full_unstemmed |
Culture's influence on consumers: exploratory behavior and risk taking |
title_sort |
Culture's influence on consumers: exploratory behavior and risk taking |
author |
Soares, Ana Maria |
author_facet |
Soares, Ana Maria Farhangmehr, Minoo Shoham, Aviv |
author_role |
author |
author2 |
Farhangmehr, Minoo Shoham, Aviv |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Universidade do Minho |
dc.contributor.author.fl_str_mv |
Soares, Ana Maria Farhangmehr, Minoo Shoham, Aviv |
dc.subject.por.fl_str_mv |
Culture Risk taking Exploratory Behavior |
topic |
Culture Risk taking Exploratory Behavior |
description |
This theoretical paper addresses the influence of culture on risk taking and exploratory behavior. The cultural dimensions of long-term orientation, power distance, uncertainty avoidance, collectivism, and masculinity (Hofstede, 1984, 2001) are hypothesized to influence risk-taking behavior in general, and, through it, exploratory consumption behavior, risk taking, and risk attitudes and perception towards specific products. We also propose an empirical study to test the emergent model. |
publishDate |
2003 |
dc.date.none.fl_str_mv |
2003-05 2003-05-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/1822/327 |
url |
http://hdl.handle.net/1822/327 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do minho. Núcleo de Estudos em Gestão (NEGE) |
publisher.none.fl_str_mv |
Universidade do minho. Núcleo de Estudos em Gestão (NEGE) |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132839527055360 |