Millennials definition of luxury and possible implications in the tourism industry: the portuguese case

Detalhes bibliográficos
Autor(a) principal: Silva, Mariana Alexandre Gomes
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/111616
Resumo: This study evaluates how Portuguese Millennials perceive luxury in general terms and regard to the tourism industry. The findings of an interpretive study show that Millennials have two perspectives regarding luxury –a traditional and an unconventional view. These results led to the creation of two models for both luxury in general and luxury in the tourism sector. Each model includes the two perspectives identified and the trends that were considered relevant for each type of profile. The unconventional perception revealed to be more popular among this generation. Regarding the overall luxury, younger Millennials showed amore alternative view of the concept. As for the concrete case of tourism, no conclusions were taken in terms of respondents’ demographics. However, it was possible to find a significant incoherence in terms of participants' definition of luxury in this sector and how they find luxury in their personal touristic experiences.
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spelling Millennials definition of luxury and possible implications in the tourism industry: the portuguese caseUnconventional luxuryTourismMillennialsPortugalConsumer behaviorDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study evaluates how Portuguese Millennials perceive luxury in general terms and regard to the tourism industry. The findings of an interpretive study show that Millennials have two perspectives regarding luxury –a traditional and an unconventional view. These results led to the creation of two models for both luxury in general and luxury in the tourism sector. Each model includes the two perspectives identified and the trends that were considered relevant for each type of profile. The unconventional perception revealed to be more popular among this generation. Regarding the overall luxury, younger Millennials showed amore alternative view of the concept. As for the concrete case of tourism, no conclusions were taken in terms of respondents’ demographics. However, it was possible to find a significant incoherence in terms of participants' definition of luxury in this sector and how they find luxury in their personal touristic experiences.Martinez, Luis F.RUNSilva, Mariana Alexandre Gomes2021-02-10T14:10:48Z2020-06-012020-052020-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/111616TID:202609294enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:55:31Zoai:run.unl.pt:10362/111616Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:57.919360Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
title Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
spellingShingle Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
Silva, Mariana Alexandre Gomes
Unconventional luxury
Tourism
Millennials
Portugal
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
title_full Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
title_fullStr Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
title_full_unstemmed Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
title_sort Millennials definition of luxury and possible implications in the tourism industry: the portuguese case
author Silva, Mariana Alexandre Gomes
author_facet Silva, Mariana Alexandre Gomes
author_role author
dc.contributor.none.fl_str_mv Martinez, Luis F.
RUN
dc.contributor.author.fl_str_mv Silva, Mariana Alexandre Gomes
dc.subject.por.fl_str_mv Unconventional luxury
Tourism
Millennials
Portugal
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Unconventional luxury
Tourism
Millennials
Portugal
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This study evaluates how Portuguese Millennials perceive luxury in general terms and regard to the tourism industry. The findings of an interpretive study show that Millennials have two perspectives regarding luxury –a traditional and an unconventional view. These results led to the creation of two models for both luxury in general and luxury in the tourism sector. Each model includes the two perspectives identified and the trends that were considered relevant for each type of profile. The unconventional perception revealed to be more popular among this generation. Regarding the overall luxury, younger Millennials showed amore alternative view of the concept. As for the concrete case of tourism, no conclusions were taken in terms of respondents’ demographics. However, it was possible to find a significant incoherence in terms of participants' definition of luxury in this sector and how they find luxury in their personal touristic experiences.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-01
2020-05
2020-06-01T00:00:00Z
2021-02-10T14:10:48Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/111616
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dc.language.iso.fl_str_mv eng
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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