An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers

Detalhes bibliográficos
Autor(a) principal: Keil, Leah Rebecca
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163630
Resumo: Nowadays, the topic of sustainability is more prevalent than ever, especially for the young generations Millennials and Gen Z. However, the luxury fashion industry has not been strongly addressed in the context of sustainability and Gen Z and Gen Y yet. Therefore, this paper will analyze the buying behavior of the respective generation and verifies the existence of the widely known attitude-behavior gap in this industry. The analysis of 17 qualitative interviews revealed that younger consumers, are affected by individual and situational influences, particularly by a lack of knowledge and altruistic behavior, impeding sustainable purchasing behavior. Researchers, business professionals and luxury brands may be interested in the study's contributions
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spelling An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumersAttitude-behavior gapGeneration ZMillennialsLuxurySustainabilityConsumer behaviorDomínio/Área Científica::Ciências Sociais::Economia e GestãoNowadays, the topic of sustainability is more prevalent than ever, especially for the young generations Millennials and Gen Z. However, the luxury fashion industry has not been strongly addressed in the context of sustainability and Gen Z and Gen Y yet. Therefore, this paper will analyze the buying behavior of the respective generation and verifies the existence of the widely known attitude-behavior gap in this industry. The analysis of 17 qualitative interviews revealed that younger consumers, are affected by individual and situational influences, particularly by a lack of knowledge and altruistic behavior, impeding sustainable purchasing behavior. Researchers, business professionals and luxury brands may be interested in the study's contributionsMartinez, Luis F.RUNKeil, Leah Rebecca2024-02-16T09:58:57Z2023-01-202022-02-142023-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163630TID:203315324enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:47:55Zoai:run.unl.pt:10362/163630Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:46.973540Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
title An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
spellingShingle An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
Keil, Leah Rebecca
Attitude-behavior gap
Generation Z
Millennials
Luxury
Sustainability
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
title_full An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
title_fullStr An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
title_full_unstemmed An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
title_sort An analysis of the unexplored attitude-behavior gap in the context of the luxury fashion industry in the specific case of young luxury consumers
author Keil, Leah Rebecca
author_facet Keil, Leah Rebecca
author_role author
dc.contributor.none.fl_str_mv Martinez, Luis F.
RUN
dc.contributor.author.fl_str_mv Keil, Leah Rebecca
dc.subject.por.fl_str_mv Attitude-behavior gap
Generation Z
Millennials
Luxury
Sustainability
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Attitude-behavior gap
Generation Z
Millennials
Luxury
Sustainability
Consumer behavior
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Nowadays, the topic of sustainability is more prevalent than ever, especially for the young generations Millennials and Gen Z. However, the luxury fashion industry has not been strongly addressed in the context of sustainability and Gen Z and Gen Y yet. Therefore, this paper will analyze the buying behavior of the respective generation and verifies the existence of the widely known attitude-behavior gap in this industry. The analysis of 17 qualitative interviews revealed that younger consumers, are affected by individual and situational influences, particularly by a lack of knowledge and altruistic behavior, impeding sustainable purchasing behavior. Researchers, business professionals and luxury brands may be interested in the study's contributions
publishDate 2022
dc.date.none.fl_str_mv 2022-02-14
2023-01-20
2023-01-20T00:00:00Z
2024-02-16T09:58:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163630
TID:203315324
url http://hdl.handle.net/10362/163630
identifier_str_mv TID:203315324
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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