Becoming Muié - prototyping

• Autor(a) principal: Nieto, Patrícia Sofia Casqueiro
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/164016
• topic: Breast cancer; Lingerie; Sexy; Bra; Self-esteem; Sexuality; Lean startup framework; Prototyping; Learningsbreast cancer; Lingerie; Sexy; Bra; Self-esteem; Sexuality; Lean startup framework; Prototyping; Learnings; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The present Work Project aims to deliver an overview on Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, on the bra prototyping, as well as on the start-up’s expected social impact. To validate the concept, a quantitative and qualitative research was performed, including a questionnaire and interviewsto patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality