Becoming muié - business model canvas

Detalhes bibliográficos
Autor(a) principal: Ferreira, Sofia Alexandra dos Santos
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/156046
Resumo: The present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, as well as on the learnings resultant from each cycle. To validate the concept, quantitative and qualitative research was performed, including a questionnaire and interviews with patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality.
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spelling Becoming muié - business model canvasBreast cancerLingerieSexyBraSelf-esteemSexualityLean startup frameworkBusiness model canvasLearningsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, as well as on the learnings resultant from each cycle. To validate the concept, quantitative and qualitative research was performed, including a questionnaire and interviews with patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality.Fonseca, Ricardo Jorge Almeida Zózimo daRUNFerreira, Sofia Alexandra dos Santos2023-01-122023-01-122028-01-12T00:00:00Z2023-01-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156046TID:203312309enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:38:37Zoai:run.unl.pt:10362/156046Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:18.606843Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Becoming muié - business model canvas
title Becoming muié - business model canvas
spellingShingle Becoming muié - business model canvas
Ferreira, Sofia Alexandra dos Santos
Breast cancer
Lingerie
Sexy
Bra
Self-esteem
Sexuality
Lean startup framework
Business model canvas
Learnings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Becoming muié - business model canvas
title_full Becoming muié - business model canvas
title_fullStr Becoming muié - business model canvas
title_full_unstemmed Becoming muié - business model canvas
title_sort Becoming muié - business model canvas
author Ferreira, Sofia Alexandra dos Santos
author_facet Ferreira, Sofia Alexandra dos Santos
author_role author
dc.contributor.none.fl_str_mv Fonseca, Ricardo Jorge Almeida Zózimo da
RUN
dc.contributor.author.fl_str_mv Ferreira, Sofia Alexandra dos Santos
dc.subject.por.fl_str_mv Breast cancer
Lingerie
Sexy
Bra
Self-esteem
Sexuality
Lean startup framework
Business model canvas
Learnings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Breast cancer
Lingerie
Sexy
Bra
Self-esteem
Sexuality
Lean startup framework
Business model canvas
Learnings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present Work Project aims to deliver an overview of Muié’s journey, a lingerie start-up for women who had breast cancer. Resorting to the Lean Startup framework, an analysis is conducted on the problematic to be tackled, on the development of the Business Model Canvas, as well as on the learnings resultant from each cycle. To validate the concept, quantitative and qualitative research was performed, including a questionnaire and interviews with patients, health professionals, and breast cancer-related associations. To conclude, the reader is expected to comprehend the effect of breast cancer on women’s self-esteem and sexuality.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-12
2023-01-12
2023-01-12T00:00:00Z
2028-01-12T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156046
TID:203312309
url http://hdl.handle.net/10362/156046
identifier_str_mv TID:203312309
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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