Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences

Detalhes bibliográficos
Autor(a) principal: Aleem, Aihoor Kayoom
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/26985
Resumo: The present dissertation aims to examine the impact of personality (introvert consumers versus extrovert consumers) on luxury hotel consumption, more specifically on inconspicuous versus conspicuous consumption. Based on a review of the academic literature, an experimental study was designed to test for the moderating impact of personality traits on the likelihood to engage in different types of consumption, willingness to pay, quality and sustainability perceptions. Results indicate that there is a positive causal effect between personality and luxury consumption, and that introvert consumers are associated more with inconspicuous consumption, whereas extrovert consumers are more associated with conspicuous consumption. Moreover, inconspicuous consumption is also perceived as being more sustainable, with introvert consumers being more preoccupied with sustainability practices. The present dissertation positively contributes to the literature on conspicuous and inconspicuous consumption and personality traits.
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spelling Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiencesLuxury hotelServicesInconspicuousConspicuousLuxury consumptionIntroversionExtroversionPersonalitySustainabilityHotel de luxoServiçosInconspícuoConspícuoConsumo de luxoIntroversãoExtroversãoPersonalidadeSustentabilidadeDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present dissertation aims to examine the impact of personality (introvert consumers versus extrovert consumers) on luxury hotel consumption, more specifically on inconspicuous versus conspicuous consumption. Based on a review of the academic literature, an experimental study was designed to test for the moderating impact of personality traits on the likelihood to engage in different types of consumption, willingness to pay, quality and sustainability perceptions. Results indicate that there is a positive causal effect between personality and luxury consumption, and that introvert consumers are associated more with inconspicuous consumption, whereas extrovert consumers are more associated with conspicuous consumption. Moreover, inconspicuous consumption is also perceived as being more sustainable, with introvert consumers being more preoccupied with sustainability practices. The present dissertation positively contributes to the literature on conspicuous and inconspicuous consumption and personality traits.A presente dissertação pretende examinar o impacto da personalidade (consumidores introvertidos versus consumidores extrovertidos) no desenvolvimento de hábitos de consumo relativamente a hotéis de luxo, mais especificamente, ao consumo inconspícuo versus conspícuo. Com base na revisão da literatura, foi desenhado um estudo experimental com o objetivo de testar os efeitos da personalidade sobre a probabilidade de os consumidores se envolverem em diferentes tipos de consumo, disponibilidade para pagar, perceção de qualidade e perceção de sustentabilidade. Os resultados demonstram que existe uma relação causal positiva entre a personalidade e o consumo de luxo, associando consumidores introvertidos ao consumo inconspícuo, enquanto os consumidores extrovertidos estão associados ao consumo conspícuo. Além disso, o consumo inconspícuo é também associado a maiores perceções de sustentabilidade, revelando que os consumidores introvertidos manifestam igualmente uma maior preocupação com práticas de sustentabilidade. Em suma, a presente dissertação contribui positivamente para a literatura sobre o consumo conspícuo e inconspícuo e a sua relação com os traços de personalidade.Colaço, Vera HerédiaVeritati - Repositório Institucional da Universidade Católica PortuguesaAleem, Aihoor Kayoom2019-02-22T14:47:28Z2019-01-2820192019-01-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26985TID:202170675enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:29Zoai:repositorio.ucp.pt:10400.14/26985Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:34.710535Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
title Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
spellingShingle Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
Aleem, Aihoor Kayoom
Luxury hotel
Services
Inconspicuous
Conspicuous
Luxury consumption
Introversion
Extroversion
Personality
Sustainability
Hotel de luxo
Serviços
Inconspícuo
Conspícuo
Consumo de luxo
Introversão
Extroversão
Personalidade
Sustentabilidade
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
title_full Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
title_fullStr Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
title_full_unstemmed Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
title_sort Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences
author Aleem, Aihoor Kayoom
author_facet Aleem, Aihoor Kayoom
author_role author
dc.contributor.none.fl_str_mv Colaço, Vera Herédia
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Aleem, Aihoor Kayoom
dc.subject.por.fl_str_mv Luxury hotel
Services
Inconspicuous
Conspicuous
Luxury consumption
Introversion
Extroversion
Personality
Sustainability
Hotel de luxo
Serviços
Inconspícuo
Conspícuo
Consumo de luxo
Introversão
Extroversão
Personalidade
Sustentabilidade
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Luxury hotel
Services
Inconspicuous
Conspicuous
Luxury consumption
Introversion
Extroversion
Personality
Sustainability
Hotel de luxo
Serviços
Inconspícuo
Conspícuo
Consumo de luxo
Introversão
Extroversão
Personalidade
Sustentabilidade
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present dissertation aims to examine the impact of personality (introvert consumers versus extrovert consumers) on luxury hotel consumption, more specifically on inconspicuous versus conspicuous consumption. Based on a review of the academic literature, an experimental study was designed to test for the moderating impact of personality traits on the likelihood to engage in different types of consumption, willingness to pay, quality and sustainability perceptions. Results indicate that there is a positive causal effect between personality and luxury consumption, and that introvert consumers are associated more with inconspicuous consumption, whereas extrovert consumers are more associated with conspicuous consumption. Moreover, inconspicuous consumption is also perceived as being more sustainable, with introvert consumers being more preoccupied with sustainability practices. The present dissertation positively contributes to the literature on conspicuous and inconspicuous consumption and personality traits.
publishDate 2019
dc.date.none.fl_str_mv 2019-02-22T14:47:28Z
2019-01-28
2019
2019-01-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/26985
TID:202170675
url http://hdl.handle.net/10400.14/26985
identifier_str_mv TID:202170675
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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