A technology market transfer for the zonadvanced video technology

Detalhes bibliográficos
Autor(a) principal: Velez, Diogo Henrique Gomes
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9499
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling A technology market transfer for the zonadvanced video technologyA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis work project’s objective is focused on developing a Technology Market Transfer for the implementation in an international market, France, of a Video Home Telephone Service which technology belongs to Zonadvanced, a company that works on a B2B Basis and aims at providing Telecommunications solutions for the B2C market. As a Management Masters student I have performed a complete analysis of the firm, product, and environment. The B2B market for the product is National Telecommunications Operators and the B2C market is people having Fixed Home Telephone. The competitors are other Telecommunications Devices that allow communication through Fixed Networks or Mobile Networks. The Core Service of the product is executed through software for Telephones. Zonadvanced should launch its product as a new Video Technology used to provide Free Telephone Calls to the User through advertisement revenues to satisfy the need of paying low Telephone bills to talk freely. The service is meant to satisfy the communication needs of people who want face-to-face communication through Video Calls. The last need is the informational one, services will be provided by a Virtual Portal. The Communication efforts were concentrated on the B2B perspective, a Pull Strategy will be used through Personal Selling. Zonadvanced will insure the Distribution of the product between its headquarters and the Telecommunications Operator headquarters. The pricing will be cost based. The Implementation will involve the settlement of headquarters in France, the product launch is scheduled for September 2009, and Payback will be reached 1 year and four months after the launch.NSBE - UNLLages, Luis FilipeAgante, LuísaRUNVelez, Diogo Henrique Gomes2013-05-08T12:09:24Z2009-062009-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9499enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:37Zoai:run.unl.pt:10362/9499Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:52.105727Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A technology market transfer for the zonadvanced video technology
title A technology market transfer for the zonadvanced video technology
spellingShingle A technology market transfer for the zonadvanced video technology
Velez, Diogo Henrique Gomes
title_short A technology market transfer for the zonadvanced video technology
title_full A technology market transfer for the zonadvanced video technology
title_fullStr A technology market transfer for the zonadvanced video technology
title_full_unstemmed A technology market transfer for the zonadvanced video technology
title_sort A technology market transfer for the zonadvanced video technology
author Velez, Diogo Henrique Gomes
author_facet Velez, Diogo Henrique Gomes
author_role author
dc.contributor.none.fl_str_mv Lages, Luis Filipe
Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Velez, Diogo Henrique Gomes
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2009
dc.date.none.fl_str_mv 2009-06
2009-06-01T00:00:00Z
2013-05-08T12:09:24Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9499
url http://hdl.handle.net/10362/9499
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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