TECHNOLOGY TRANSFER IN BUZZ MARKETING

Detalhes bibliográficos
Autor(a) principal: Sartori, Rodrigo Vinícius
Data de Publicação: 2011
Outros Autores: dos Reis, Dálcio Roberto, Kovaleski, João Luiz, Gaia, Silvia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gestão Industrial
Texto Completo: https://periodicos.utfpr.edu.br/revistagi/article/view/898
Resumo: Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was originally planted is added with new ideas and opinions from Market – users, consumers, potential consumers, specialists, competitors and all kind of stakeholders. So, inside Buzz Marketing process arise real opportunities for Technological Innovation – and be capable to manage it requires a new understand about Technology Transfer: its possibilities under Web 2.0.
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spelling TECHNOLOGY TRANSFER IN BUZZ MARKETINGTechnology Transfer; Buzz Marketing; Web 2.0Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was originally planted is added with new ideas and opinions from Market – users, consumers, potential consumers, specialists, competitors and all kind of stakeholders. So, inside Buzz Marketing process arise real opportunities for Technological Innovation – and be capable to manage it requires a new understand about Technology Transfer: its possibilities under Web 2.0.Universidade Tecnológica Federal do Paraná (UTFPR)Sartori, Rodrigo Viníciusdos Reis, Dálcio RobertoKovaleski, João LuizGaia, Silvia2011-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.utfpr.edu.br/revistagi/article/view/89810.3895/S1808-04482011000200004Revista Gestão Industrial; v. 7, n. 2 (2011)1808-044810.3895/S1808-044820110002reponame:Revista Gestão Industrialinstname:Universidade Tecnológica Federal do Paraná (UTFPR)instacron:UTFPRporhttps://periodicos.utfpr.edu.br/revistagi/article/view/898/664Direitos autorais 2016 CC-BYhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccess2011-07-14T23:44:12Zoai:periodicos.utfpr:article/898Revistahttps://periodicos.utfpr.edu.br/revistagiPUBhttps://periodicos.utfpr.edu.br/revistagi/oai||revistagi@utfpr.edu.br1808-04481808-0448opendoar:2011-07-14T23:44:12Revista Gestão Industrial - Universidade Tecnológica Federal do Paraná (UTFPR)false
dc.title.none.fl_str_mv TECHNOLOGY TRANSFER IN BUZZ MARKETING
title TECHNOLOGY TRANSFER IN BUZZ MARKETING
spellingShingle TECHNOLOGY TRANSFER IN BUZZ MARKETING
Sartori, Rodrigo Vinícius
Technology Transfer; Buzz Marketing; Web 2.0
title_short TECHNOLOGY TRANSFER IN BUZZ MARKETING
title_full TECHNOLOGY TRANSFER IN BUZZ MARKETING
title_fullStr TECHNOLOGY TRANSFER IN BUZZ MARKETING
title_full_unstemmed TECHNOLOGY TRANSFER IN BUZZ MARKETING
title_sort TECHNOLOGY TRANSFER IN BUZZ MARKETING
author Sartori, Rodrigo Vinícius
author_facet Sartori, Rodrigo Vinícius
dos Reis, Dálcio Roberto
Kovaleski, João Luiz
Gaia, Silvia
author_role author
author2 dos Reis, Dálcio Roberto
Kovaleski, João Luiz
Gaia, Silvia
author2_role author
author
author
dc.contributor.none.fl_str_mv
dc.contributor.author.fl_str_mv Sartori, Rodrigo Vinícius
dos Reis, Dálcio Roberto
Kovaleski, João Luiz
Gaia, Silvia
dc.subject.por.fl_str_mv Technology Transfer; Buzz Marketing; Web 2.0
topic Technology Transfer; Buzz Marketing; Web 2.0
description Some innovative companies adopt Buzz Marketing strategy for brand valorization and market share growth: they plant ideas and concepts in Digital Social Networks (like Facebook, YouTube and Twitter), and, in a viral effect, users massively transform it in a gigantic campaign. At same time, what was originally planted is added with new ideas and opinions from Market – users, consumers, potential consumers, specialists, competitors and all kind of stakeholders. So, inside Buzz Marketing process arise real opportunities for Technological Innovation – and be capable to manage it requires a new understand about Technology Transfer: its possibilities under Web 2.0.
publishDate 2011
dc.date.none.fl_str_mv 2011-07-01
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.utfpr.edu.br/revistagi/article/view/898
10.3895/S1808-04482011000200004
url https://periodicos.utfpr.edu.br/revistagi/article/view/898
identifier_str_mv 10.3895/S1808-04482011000200004
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.utfpr.edu.br/revistagi/article/view/898/664
dc.rights.driver.fl_str_mv Direitos autorais 2016 CC-BY
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2016 CC-BY
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Tecnológica Federal do Paraná (UTFPR)
publisher.none.fl_str_mv Universidade Tecnológica Federal do Paraná (UTFPR)
dc.source.none.fl_str_mv Revista Gestão Industrial; v. 7, n. 2 (2011)
1808-0448
10.3895/S1808-044820110002
reponame:Revista Gestão Industrial
instname:Universidade Tecnológica Federal do Paraná (UTFPR)
instacron:UTFPR
instname_str Universidade Tecnológica Federal do Paraná (UTFPR)
instacron_str UTFPR
institution UTFPR
reponame_str Revista Gestão Industrial
collection Revista Gestão Industrial
repository.name.fl_str_mv Revista Gestão Industrial - Universidade Tecnológica Federal do Paraná (UTFPR)
repository.mail.fl_str_mv ||revistagi@utfpr.edu.br
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