Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®

Detalhes bibliográficos
Autor(a) principal: de Arruda e Silva, Tainá
Data de Publicação: 2019
Outros Autores: Nava Martins, Diego Lima
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ciências em Saúde
Texto Completo: https://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855
Resumo: Introduction: Breast cancer is the second most common neoplasm among women in the world and the most frequent cause of death. Mammography is the main imaging tool for screening and early diagnosis. Objective: To analyze the impact of the health policy campaign "Pink October" on the early diagnosis of breast cancer and the result of its social marketing strategies. Methods: An observational, descriptive, cross-sectional and retrospective study was performed, based on the collection and analysis of mammography records of SISMAMA, standardized in the Breast Imaging Reporting and Data System (BIRADS®) performed at a quaternary Hospital in 2016. Results: A total of 1.844 exams were performed in the diagnostic imaging department. The analysis of the exams done before (January to September) and after (October to December) the showed a statistically significant increase in the average number of exams after "Pink October" (125,8 exams/month vs 237,3 exams/month; p = 0,003). It was observed that the BIRADS® 2 category (benign mammographic findings) represented the majority of the results (40.9%). There was no statistically significant difference between BIRADS® categorization in October compared to the other months of the year. Conclusion: It was possible to demonstrate that the "Pink October" campaign achieved its goal, as a public health policy, to stimulate screening of breast cancer in Brazilian women.
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spelling Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®Eficácia da campanha “Outubro Rosa” no rastreamento do câncer de mama baseada no BIRADS®mamografianeoplasias de mamapolítica de saúdeIntroduction: Breast cancer is the second most common neoplasm among women in the world and the most frequent cause of death. Mammography is the main imaging tool for screening and early diagnosis. Objective: To analyze the impact of the health policy campaign "Pink October" on the early diagnosis of breast cancer and the result of its social marketing strategies. Methods: An observational, descriptive, cross-sectional and retrospective study was performed, based on the collection and analysis of mammography records of SISMAMA, standardized in the Breast Imaging Reporting and Data System (BIRADS®) performed at a quaternary Hospital in 2016. Results: A total of 1.844 exams were performed in the diagnostic imaging department. The analysis of the exams done before (January to September) and after (October to December) the showed a statistically significant increase in the average number of exams after "Pink October" (125,8 exams/month vs 237,3 exams/month; p = 0,003). It was observed that the BIRADS® 2 category (benign mammographic findings) represented the majority of the results (40.9%). There was no statistically significant difference between BIRADS® categorization in October compared to the other months of the year. Conclusion: It was possible to demonstrate that the "Pink October" campaign achieved its goal, as a public health policy, to stimulate screening of breast cancer in Brazilian women.Introdução: O câncer de mama é a segunda neoplasia mais comum entre as mulheres do mundo e a causamais frequente de óbitos. A mamografia é o principal método de imagem para o rastreio e diagnóstico precoce. Objetivo: Analisar o impacto da política de saúde da campanha “Outubro Rosa” sobre o diagnóstico precocedo câncer de mama e os resultados de suas estratégias de marketing social. Métodos: Estudo observacional, descritivo, transversal e retrospectivo, a partir da coleta e análise deregistros de mamografias no SISMAMA, padronizados no Breast Imaging Reporting and Data System(BIRADS®) realizado em um hospital quaternário no ano de 2016. Resultados: Foram realizadas 1.844 mamografias no serviço de diagnóstico por imagem. A análise do número de exames realizados nos meses anteriores (janeiro a setembro) e posteriores (outubro a dezembro)à campanha evidenciou um aumento estatisticamente significativo no número médio de exames após o“Outubro Rosa” (125,8 exames/mês vs 237,3 exames/mês; p = 0,003). Observou-se que a categoriaBIRADS® 2 (achados mamográficos benignos) representou a maioria dos resultados (40,9%). Não houve diferença estatisticamente significativa entre a categorização BIRADS® para o mês de outubro emcomparação com os demais meses do ano.  Conclusão: Foi possível demonstrar que a campanha do “Outubro Rosa” cumpriu seu objetivo, como políticade saúde pública, de estimular o rastreamento do câncer de mama pelas mulheres brasileiras. Hospital de Clínicas de Itajubá2019-11-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedAvaliado pelos paresapplication/octet-streamhttps://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/85510.21876/rcshci.v9i4.855Health Sciences Journal; v. 9 n. 4 (2019): Outubro a Dezembro de 2019; 8-12Health Sciences Journal; Vol 9 No 4 (2019): October to December 2019; 8-1210.21876/rcshci.v9i4reponame:Revista Ciências em Saúdeinstname:Hospital de Clínicas de Itajubáinstacron:HCIporhttps://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855/pdfde Arruda e Silva, TaináNava Martins, Diego Limainfo:eu-repo/semantics/openAccess2023-10-08T20:17:16Zoai:ojs.portalrcs.hcitajuba.org.br:article/855Revistahttps://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zeroPUBhttps://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/oaircs@hcitajuba.org.br||rcsfmit@medicinaitajuba.com.br2236-37852236-3785opendoar:2023-10-08T20:17:16Revista Ciências em Saúde - Hospital de Clínicas de Itajubáfalse
dc.title.none.fl_str_mv Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
Eficácia da campanha “Outubro Rosa” no rastreamento do câncer de mama baseada no BIRADS®
title Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
spellingShingle Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
de Arruda e Silva, Tainá
mamografia
neoplasias de mama
política de saúde
title_short Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
title_full Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
title_fullStr Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
title_full_unstemmed Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
title_sort Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®
author de Arruda e Silva, Tainá
author_facet de Arruda e Silva, Tainá
Nava Martins, Diego Lima
author_role author
author2 Nava Martins, Diego Lima
author2_role author
dc.contributor.author.fl_str_mv de Arruda e Silva, Tainá
Nava Martins, Diego Lima
dc.subject.por.fl_str_mv mamografia
neoplasias de mama
política de saúde
topic mamografia
neoplasias de mama
política de saúde
description Introduction: Breast cancer is the second most common neoplasm among women in the world and the most frequent cause of death. Mammography is the main imaging tool for screening and early diagnosis. Objective: To analyze the impact of the health policy campaign "Pink October" on the early diagnosis of breast cancer and the result of its social marketing strategies. Methods: An observational, descriptive, cross-sectional and retrospective study was performed, based on the collection and analysis of mammography records of SISMAMA, standardized in the Breast Imaging Reporting and Data System (BIRADS®) performed at a quaternary Hospital in 2016. Results: A total of 1.844 exams were performed in the diagnostic imaging department. The analysis of the exams done before (January to September) and after (October to December) the showed a statistically significant increase in the average number of exams after "Pink October" (125,8 exams/month vs 237,3 exams/month; p = 0,003). It was observed that the BIRADS® 2 category (benign mammographic findings) represented the majority of the results (40.9%). There was no statistically significant difference between BIRADS® categorization in October compared to the other months of the year. Conclusion: It was possible to demonstrate that the "Pink October" campaign achieved its goal, as a public health policy, to stimulate screening of breast cancer in Brazilian women.
publishDate 2019
dc.date.none.fl_str_mv 2019-11-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855
10.21876/rcshci.v9i4.855
url https://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855
identifier_str_mv 10.21876/rcshci.v9i4.855
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855/pdf
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/octet-stream
dc.publisher.none.fl_str_mv Hospital de Clínicas de Itajubá
publisher.none.fl_str_mv Hospital de Clínicas de Itajubá
dc.source.none.fl_str_mv Health Sciences Journal; v. 9 n. 4 (2019): Outubro a Dezembro de 2019; 8-12
Health Sciences Journal; Vol 9 No 4 (2019): October to December 2019; 8-12
10.21876/rcshci.v9i4
reponame:Revista Ciências em Saúde
instname:Hospital de Clínicas de Itajubá
instacron:HCI
instname_str Hospital de Clínicas de Itajubá
instacron_str HCI
institution HCI
reponame_str Revista Ciências em Saúde
collection Revista Ciências em Saúde
repository.name.fl_str_mv Revista Ciências em Saúde - Hospital de Clínicas de Itajubá
repository.mail.fl_str_mv rcs@hcitajuba.org.br||rcsfmit@medicinaitajuba.com.br
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