Efficacy of the “Pink October” campaign in the screening of breast cancer based on BIRADS®

• Autor(a) principal: de Arruda e Silva, Tainá
• Data de Publicação: 2019
• Outros Autores: Nava Martins, Diego Lima
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Ciências em Saúde
• Texto Completo: https://portalrcs.hcitajuba.org.br/index.php/rcsfmit_zero/article/view/855
• topic: mamografia; neoplasias de mama; política de saúde

Introduction: Breast cancer is the second most common neoplasm among women in the world and the most frequent cause of death. Mammography is the main imaging tool for screening and early diagnosis. Objective: To analyze the impact of the health policy campaign "Pink October" on the early diagnosis of breast cancer and the result of its social marketing strategies. Methods: An observational, descriptive, cross-sectional and retrospective study was performed, based on the collection and analysis of mammography records of SISMAMA, standardized in the Breast Imaging Reporting and Data System (BIRADS®) performed at a quaternary Hospital in 2016. Results: A total of 1.844 exams were performed in the diagnostic imaging department. The analysis of the exams done before (January to September) and after (October to December) the showed a statistically significant increase in the average number of exams after "Pink October" (125,8 exams/month vs 237,3 exams/month; p = 0,003). It was observed that the BIRADS® 2 category (benign mammographic findings) represented the majority of the results (40.9%). There was no statistically significant difference between BIRADS® categorization in October compared to the other months of the year. Conclusion: It was possible to demonstrate that the "Pink October" campaign achieved its goal, as a public health policy, to stimulate screening of breast cancer in Brazilian women.