Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15080 |
Resumo: | This study aims to analyze the economic results of the planned strategies compared to the emergent strategies in decision-making. The theoretical background emphasizes some aspects, like the strategy concept evolution throughout the time, the typology of strategies proposed by Mintzberg, the comparison between competition and cooperation, and the use of a business simulator as a tool for business research purposes. As a controlled experiment, the EGS simulator (Management Exercise Simulated) allowed comparison of the economic results of the two decision-making situations. The findings show that when planned strategies were implemented without corrections, the value generated (expressed by the internal rate of return IRR = 1.51%) was greater than in the case of adjusted emerging strategies in three periods (IRR= 1.40%). Comparing the two situations, it is possible to find a value added advantage of 7.86% in favor of the planned strategies, indicating the competition might be responsible for the value decreasing in real environment. Analyzing the performance degrees reached by the competitors, the ranking results show that there is no association between planned strategy and emerging strategies. Although the business simulators can be considered weak approximations for the business environment, the experiment contributed new evidence of the competition rise in oligopoly industries and a new methodological approach for studying this phenomenon. |
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Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of CompaniesCOMPARACIÓN DE LA GENERACIÓN DE VALOR ENTRE ESTRATEGIAS PLANIFICADASY LAS EMERGENTES: UN ESTUDIO BASADO EN JUEGOS DE EMPRESASComparação da Geração de Valor entre as Estratégias Planejadas e as Estratégias Emergentes: Um Estudo Baseado em Jogos de EmpresasStrategic Planning; Intended Strategy; Emerging Strategies; Business Simulator; Competition.Planificación Estratégica; Estrategias Deliberadas; Estrategias Emergentes; Juegos de Empresas; Competición.Planejamento Estratégico; Estratégias Deliberadas; Estratégias Emergentes; Jogos de Empresas; Competição.This study aims to analyze the economic results of the planned strategies compared to the emergent strategies in decision-making. The theoretical background emphasizes some aspects, like the strategy concept evolution throughout the time, the typology of strategies proposed by Mintzberg, the comparison between competition and cooperation, and the use of a business simulator as a tool for business research purposes. As a controlled experiment, the EGS simulator (Management Exercise Simulated) allowed comparison of the economic results of the two decision-making situations. The findings show that when planned strategies were implemented without corrections, the value generated (expressed by the internal rate of return IRR = 1.51%) was greater than in the case of adjusted emerging strategies in three periods (IRR= 1.40%). Comparing the two situations, it is possible to find a value added advantage of 7.86% in favor of the planned strategies, indicating the competition might be responsible for the value decreasing in real environment. Analyzing the performance degrees reached by the competitors, the ranking results show that there is no association between planned strategy and emerging strategies. Although the business simulators can be considered weak approximations for the business environment, the experiment contributed new evidence of the competition rise in oligopoly industries and a new methodological approach for studying this phenomenon.En el presente estudio se investigó los efectos económicos de las estrategias emergentes en comparación con las estrategias planificadas en la tomada de decisión y sus resultados diferenciales. Como referenciales teóricos se utilizaron las escuelas de estrategias, las tipologías de estrategias clasificadas por Mintzberg, un análisis acerca de la competición en mercados y el uso de los juegos de empresas como herramienta para la simulación de una realidad empresarial y como método de investigación. En el experimento controlado, los resultados del simulador EGS en las dos situaciones investigadas de toma de decisiones indicaron que las estrategias planificadas presentan mayor agregación de valor para la industria (TIR=1,51%), superior a las estrategias emergentes en tres períodos, en las cuales la agregación de valor ocurrió en menores niveles (TIR= 1,40%). Comparándose ambas situaciones, se percibe la diferencia de 7,9% de valor a favor de la situación planificada, lo que sugiere que la competición establecida en la situación competitiva emergente haya sido responsable por la menor agregación de valor en esta industria. Cuando se analiza el desempeño de los competidores en la industria, es posible constatar las diferencias de desempeño entre las empresas en las situaciones de estrategias planificadas y estrategias emergentes. Aunque exista la limitación inherente a los simuladores del laboratorio en cuanto a su reproducción simplificada del ambiente empresarial real, el experimento ayudó a traer pruebas de los efectos de la competencia en los oligopolios y también mediante la conducción de un enfoque metodológico original - experimento controlado, para abordar este problema tan presente en los mercados.Investigam-se no presente estudo os efeitos econômicos das estratégias emergentes comparadas às estratégias planejadas na tomada de decisão e seus resultados diferenciais. Utilizaram-se como referenciais da pesquisa as escolas estratégicas, as tipologias de estratégias classificadas por Mintzberg, uma análise sobre competição em mercados e o uso de jogos de empresas como simuladores da realidade empresarial e método de pesquisa. No experimento controlado, os resultados do simulador EGS nas duas situações estudadas de tomada de decisões indicaram que as estratégias planejadas propiciaram agregação de valor para a indústria (TIR= 1,51%) superior às estratégias emergentes em três períodos, nas quais a agregação de valor ocorreu em menores níveis (TIR = 1,40%). Comparando-se as duas situações percebe-se a diferença de 7,9% de valor em favor da situação planejada, sugerindo que a competição estabelecida na situação competitiva emergente tenha sido responsável pela menor agregação de valor nessa indústria. Analisando-se o desempenho dos concorrentes na indústria, é possível constatar ainda diferenças de desempenho entre as empresas nas situações de estratégias planejadas e estratégias emergentes. Embora exista a limitação inerente aos simuladores laboratoriais em termos de sua reprodução simplificada do ambiente empresarial real, o experimento contribuiu trazendo evidências dos efeitos da competição em oligopólios e também através da condução de uma abordagem metodológica original – o experimento controlado, para o enfoque deste problema tão presente nos mercados.DOI:10.5585/riae.v11i1.1815Universidade Nove de Julho - UNINOVE2012-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1508010.5585/ijsm.v11i1.1815Revista Ibero-Americana de Estratégia; Vol 11, No 1 (2012): Jan./Apr.; 152-177Revista Ibero-Americana de Estratégia; Vol 11, No 1 (2012): Jan./Apr.; 152-1772176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15080/7289Copyright (c) 2012 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessGarcez, Marcos PaixãoSauaia, Antonio Carlos Aidar2021-02-22T18:58:21Zoai:https://periodicos.uninove.br:article/15080Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2021-02-22T18:58:21Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies COMPARACIÓN DE LA GENERACIÓN DE VALOR ENTRE ESTRATEGIAS PLANIFICADASY LAS EMERGENTES: UN ESTUDIO BASADO EN JUEGOS DE EMPRESAS Comparação da Geração de Valor entre as Estratégias Planejadas e as Estratégias Emergentes: Um Estudo Baseado em Jogos de Empresas |
title |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
spellingShingle |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies Garcez, Marcos Paixão Strategic Planning; Intended Strategy; Emerging Strategies; Business Simulator; Competition. Planificación Estratégica; Estrategias Deliberadas; Estrategias Emergentes; Juegos de Empresas; Competición. Planejamento Estratégico; Estratégias Deliberadas; Estratégias Emergentes; Jogos de Empresas; Competição. |
title_short |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
title_full |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
title_fullStr |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
title_full_unstemmed |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
title_sort |
Comparison of Value Generation Strategies Between Planned and Emerging Strategies: A Study Based on Games of Companies |
author |
Garcez, Marcos Paixão |
author_facet |
Garcez, Marcos Paixão Sauaia, Antonio Carlos Aidar |
author_role |
author |
author2 |
Sauaia, Antonio Carlos Aidar |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Garcez, Marcos Paixão Sauaia, Antonio Carlos Aidar |
dc.subject.por.fl_str_mv |
Strategic Planning; Intended Strategy; Emerging Strategies; Business Simulator; Competition. Planificación Estratégica; Estrategias Deliberadas; Estrategias Emergentes; Juegos de Empresas; Competición. Planejamento Estratégico; Estratégias Deliberadas; Estratégias Emergentes; Jogos de Empresas; Competição. |
topic |
Strategic Planning; Intended Strategy; Emerging Strategies; Business Simulator; Competition. Planificación Estratégica; Estrategias Deliberadas; Estrategias Emergentes; Juegos de Empresas; Competición. Planejamento Estratégico; Estratégias Deliberadas; Estratégias Emergentes; Jogos de Empresas; Competição. |
description |
This study aims to analyze the economic results of the planned strategies compared to the emergent strategies in decision-making. The theoretical background emphasizes some aspects, like the strategy concept evolution throughout the time, the typology of strategies proposed by Mintzberg, the comparison between competition and cooperation, and the use of a business simulator as a tool for business research purposes. As a controlled experiment, the EGS simulator (Management Exercise Simulated) allowed comparison of the economic results of the two decision-making situations. The findings show that when planned strategies were implemented without corrections, the value generated (expressed by the internal rate of return IRR = 1.51%) was greater than in the case of adjusted emerging strategies in three periods (IRR= 1.40%). Comparing the two situations, it is possible to find a value added advantage of 7.86% in favor of the planned strategies, indicating the competition might be responsible for the value decreasing in real environment. Analyzing the performance degrees reached by the competitors, the ranking results show that there is no association between planned strategy and emerging strategies. Although the business simulators can be considered weak approximations for the business environment, the experiment contributed new evidence of the competition rise in oligopoly industries and a new methodological approach for studying this phenomenon. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-04-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15080 10.5585/ijsm.v11i1.1815 |
url |
https://periodicos.uninove.br/riae/article/view/15080 |
identifier_str_mv |
10.5585/ijsm.v11i1.1815 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15080/7289 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2012 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2012 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 11, No 1 (2012): Jan./Apr.; 152-177 Revista Ibero-Americana de Estratégia; Vol 11, No 1 (2012): Jan./Apr.; 152-177 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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