Strategic behavior measurement from the organizational culture: a study in Shopping Centers

Detalhes bibliográficos
Autor(a) principal: Danjour, Miler Franco
Data de Publicação: 2016
Outros Autores: Medeiros, Bruno Campelo, Añez, Miguel Eduardo Moreno, Araújo, Afrânio Galdino de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15662
Resumo: This research presents as general purpose measuring strategic behavior from organizational culture styles, in the light of Peace and Mendes (2001) and Miles and Snow (2003). Regarding the methodological procedures, the present study is classified as type quantitative nature, explanatory conducted through a survey analytics. The sample used was probabilistic, simple random, composed of 286 tenants managers of 6 shopping centers in the city of Natal. Through multiple regression analysis, were identified in the organizations studied the prevalence of cultural style entrepreneur. In relation to strategic behavior, identified a profile transiting between the analytic style and prospector. These results indicated a strong influence of the cultural style in the definition of the strategic positioning of organizations. Conclusively, the research confirms the assumptions of the theory when you point to a need to promote a strategic positioning alignment of organization with your organizational culture.
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spelling Strategic behavior measurement from the organizational culture: a study in Shopping CentersMensuração do comportamento estratégico a partir da cultura organizacional: um estudo em lojas de Shopping CentersAdministração; Estratégia; Comportamento Estratégico; Cultura OrganizacionalComportamento Estratégico; Cultura Organizacional; Shopping Centers.This research presents as general purpose measuring strategic behavior from organizational culture styles, in the light of Peace and Mendes (2001) and Miles and Snow (2003). Regarding the methodological procedures, the present study is classified as type quantitative nature, explanatory conducted through a survey analytics. The sample used was probabilistic, simple random, composed of 286 tenants managers of 6 shopping centers in the city of Natal. Through multiple regression analysis, were identified in the organizations studied the prevalence of cultural style entrepreneur. In relation to strategic behavior, identified a profile transiting between the analytic style and prospector. These results indicated a strong influence of the cultural style in the definition of the strategic positioning of organizations. Conclusively, the research confirms the assumptions of the theory when you point to a need to promote a strategic positioning alignment of organization with your organizational culture.Esta pesquisa apresenta como objetivo geral mensurar o comportamento estratégico a partir dos estilos de cultura organizacional, à luz dos modelos de Paz e Mendes (2001) e Miles e Snow (2003). Quanto aos procedimentos metodológicos, o presente estudo é classificado como do tipo explicativo, de natureza quantitativa, conduzido por meio de uma survey analítica. A amostra utilizada foi do tipo probabilística, aleatória simples, composta por 286 gestores lojistas de 6 shoppings centers da cidade de Natal. Através de uma análise de regressão múltipla, foram identificadas nas organizações estudadas o predomínio do estilo cultural empreendedor. Em relação ao comportamento estratégico, identificou-se um perfil transitando entre o estilo analítico e prospector. Estes resultados indicaram uma forte influência do estilo cultural na definição do posicionamento estratégico das organizações. De forma conclusiva, a pesquisa confirma as suposições da teoria quando apontam para uma necessidade de se promover um alinhamento do posicionamento estratégico da organização com a sua cultura organizacional. Universidade Nove de Julho - UNINOVE2016-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1566210.5585/ijsm.v15i4.2347Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 12-27Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 12-272176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15662/7657Copyright (c) 2016 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessDanjour, Miler FrancoMedeiros, Bruno CampeloAñez, Miguel Eduardo MorenoAraújo, Afrânio Galdino de2019-09-27T14:55:31Zoai:https://periodicos.uninove.br:article/15662Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-27T14:55:31Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Strategic behavior measurement from the organizational culture: a study in Shopping Centers
Mensuração do comportamento estratégico a partir da cultura organizacional: um estudo em lojas de Shopping Centers
title Strategic behavior measurement from the organizational culture: a study in Shopping Centers
spellingShingle Strategic behavior measurement from the organizational culture: a study in Shopping Centers
Danjour, Miler Franco
Administração; Estratégia; Comportamento Estratégico; Cultura Organizacional
Comportamento Estratégico; Cultura Organizacional; Shopping Centers.
title_short Strategic behavior measurement from the organizational culture: a study in Shopping Centers
title_full Strategic behavior measurement from the organizational culture: a study in Shopping Centers
title_fullStr Strategic behavior measurement from the organizational culture: a study in Shopping Centers
title_full_unstemmed Strategic behavior measurement from the organizational culture: a study in Shopping Centers
title_sort Strategic behavior measurement from the organizational culture: a study in Shopping Centers
author Danjour, Miler Franco
author_facet Danjour, Miler Franco
Medeiros, Bruno Campelo
Añez, Miguel Eduardo Moreno
Araújo, Afrânio Galdino de
author_role author
author2 Medeiros, Bruno Campelo
Añez, Miguel Eduardo Moreno
Araújo, Afrânio Galdino de
author2_role author
author
author
dc.contributor.author.fl_str_mv Danjour, Miler Franco
Medeiros, Bruno Campelo
Añez, Miguel Eduardo Moreno
Araújo, Afrânio Galdino de
dc.subject.por.fl_str_mv Administração; Estratégia; Comportamento Estratégico; Cultura Organizacional
Comportamento Estratégico; Cultura Organizacional; Shopping Centers.
topic Administração; Estratégia; Comportamento Estratégico; Cultura Organizacional
Comportamento Estratégico; Cultura Organizacional; Shopping Centers.
description This research presents as general purpose measuring strategic behavior from organizational culture styles, in the light of Peace and Mendes (2001) and Miles and Snow (2003). Regarding the methodological procedures, the present study is classified as type quantitative nature, explanatory conducted through a survey analytics. The sample used was probabilistic, simple random, composed of 286 tenants managers of 6 shopping centers in the city of Natal. Through multiple regression analysis, were identified in the organizations studied the prevalence of cultural style entrepreneur. In relation to strategic behavior, identified a profile transiting between the analytic style and prospector. These results indicated a strong influence of the cultural style in the definition of the strategic positioning of organizations. Conclusively, the research confirms the assumptions of the theory when you point to a need to promote a strategic positioning alignment of organization with your organizational culture.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15662
10.5585/ijsm.v15i4.2347
url https://periodicos.uninove.br/riae/article/view/15662
identifier_str_mv 10.5585/ijsm.v15i4.2347
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15662/7657
dc.rights.driver.fl_str_mv Copyright (c) 2016 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 12-27
Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 12-27
2176-0756
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instname_str Revista Ibero-Americana de Estratégia (RIAE)
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