Corporate social responsibility as a competitive differential for the organizations success
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/13004 |
Resumo: | The success of a company isn’t entailed just to the success of its products or services. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, community and environment – they form an interdependence network which is the support basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients. |
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Corporate social responsibility as a competitive differential for the organizations successA responsabilidade social corporativa como um fator de diferenciação na competitividade das organizaçõesCompetitive advantage. Organizations and civic image. Social responsibility.Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.The success of a company isn’t entailed just to the success of its products or services. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, community and environment – they form an interdependence network which is the support basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.O êxito de uma empresa não está vinculado apenas ao sucesso de seu produto ou serviço. Ele é fruto de uma série de ‘pequenos sucessos’ numa complexa rede de articulações e relacionamentos de pessoas e da forma como elas conduzem os processos dentro e fora da empresa. Todos, indiscriminadamente – funcionários, fornecedores, clientes, comunidade e meio ambiente –, formam uma rede de interdependência que é a base de sustentação para uma organização de sucesso. Nesse contexto, este estudo propõe uma discussão acerca da importância da responsabilidade social corporativa como diferencial competitivo para o êxito das organizações, abordando-a como item de sua estratégia. Os resultados deste estudo, de base bibliográfica, apontam que as organizações que desenvolvem ações de responsabilidade social conseguem diferenciar-se de seus concorrentes e são valorizadas por seus clientes.Universidade Nove de Julho - UNINOVE2007-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1300410.5585/ijsm.v3i1.57Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-134Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-1342176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/13004/6459Copyright (c) 2019 Iberoamerican Journal of Strategic Managementinfo:eu-repo/semantics/openAccessPrimolan, Luiz Valdeci2019-09-20T13:40:45Zoai:https://periodicos.uninove.br:article/13004Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-20T13:40:45Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Corporate social responsibility as a competitive differential for the organizations success A responsabilidade social corporativa como um fator de diferenciação na competitividade das organizações |
title |
Corporate social responsibility as a competitive differential for the organizations success |
spellingShingle |
Corporate social responsibility as a competitive differential for the organizations success Primolan, Luiz Valdeci Competitive advantage. Organizations and civic image. Social responsibility. Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva. |
title_short |
Corporate social responsibility as a competitive differential for the organizations success |
title_full |
Corporate social responsibility as a competitive differential for the organizations success |
title_fullStr |
Corporate social responsibility as a competitive differential for the organizations success |
title_full_unstemmed |
Corporate social responsibility as a competitive differential for the organizations success |
title_sort |
Corporate social responsibility as a competitive differential for the organizations success |
author |
Primolan, Luiz Valdeci |
author_facet |
Primolan, Luiz Valdeci |
author_role |
author |
dc.contributor.author.fl_str_mv |
Primolan, Luiz Valdeci |
dc.subject.por.fl_str_mv |
Competitive advantage. Organizations and civic image. Social responsibility. Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva. |
topic |
Competitive advantage. Organizations and civic image. Social responsibility. Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva. |
description |
The success of a company isn’t entailed just to the success of its products or services. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, community and environment – they form an interdependence network which is the support basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-12-12 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/13004 10.5585/ijsm.v3i1.57 |
url |
https://periodicos.uninove.br/riae/article/view/13004 |
identifier_str_mv |
10.5585/ijsm.v3i1.57 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/13004/6459 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Iberoamerican Journal of Strategic Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Iberoamerican Journal of Strategic Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-134 Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-134 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
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Revista Ibero-Americana de Estratégia (RIAE) |
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RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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