Corporate social responsibility as a competitive differential for the organizations success

Detalhes bibliográficos
Autor(a) principal: Primolan, Luiz Valdeci
Data de Publicação: 2007
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/13004
Resumo: The success of a company isn’t entailed just to the success of its products or ser­vices. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, commu­nity and environment – they form an interdependence network which is the sup­port basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.
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spelling Corporate social responsibility as a competitive differential for the organizations successA responsabilidade social corporativa como um fator de diferenciação na competitividade das organizaçõesCompetitive advantage. Organizations and civic image. Social responsibility.Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.The success of a company isn’t entailed just to the success of its products or ser­vices. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, commu­nity and environment – they form an interdependence network which is the sup­port basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.O êxito de uma empresa não está vinculado apenas ao sucesso de seu produto ou serviço. Ele é fruto de uma série de ‘pequenos sucessos’ numa complexa rede de articulações e relacionamentos de pessoas e da forma como elas conduzem os processos dentro e fora da empresa. Todos, indiscriminadamente – funcioná­rios, fornecedores, clientes, comunidade e meio ambiente –, formam uma rede de interdependência que é a base de sustentação para uma organização de suces­so. Nesse contexto, este estudo propõe uma discussão acerca da importância da responsabilidade social corporativa como diferencial competitivo para o êxito das organizações, abordando-a como item de sua estratégia. Os resultados deste es­tudo, de base bibliográfica, apontam que as organizações que desenvolvem ações de responsabilidade social conseguem diferenciar-se de seus concorrentes e são valorizadas por seus clientes.Universidade Nove de Julho - UNINOVE2007-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1300410.5585/ijsm.v3i1.57Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-134Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-1342176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/13004/6459Copyright (c) 2019 Iberoamerican Journal of Strategic Managementinfo:eu-repo/semantics/openAccessPrimolan, Luiz Valdeci2019-09-20T13:40:45Zoai:https://periodicos.uninove.br:article/13004Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-20T13:40:45Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Corporate social responsibility as a competitive differential for the organizations success
A responsabilidade social corporativa como um fator de diferenciação na competitividade das organizações
title Corporate social responsibility as a competitive differential for the organizations success
spellingShingle Corporate social responsibility as a competitive differential for the organizations success
Primolan, Luiz Valdeci
Competitive advantage. Organizations and civic image. Social responsibility.
Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.
title_short Corporate social responsibility as a competitive differential for the organizations success
title_full Corporate social responsibility as a competitive differential for the organizations success
title_fullStr Corporate social responsibility as a competitive differential for the organizations success
title_full_unstemmed Corporate social responsibility as a competitive differential for the organizations success
title_sort Corporate social responsibility as a competitive differential for the organizations success
author Primolan, Luiz Valdeci
author_facet Primolan, Luiz Valdeci
author_role author
dc.contributor.author.fl_str_mv Primolan, Luiz Valdeci
dc.subject.por.fl_str_mv Competitive advantage. Organizations and civic image. Social responsibility.
Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.
topic Competitive advantage. Organizations and civic image. Social responsibility.
Organizações e imagem cívica. Responsabilidade social. Vantagem competitiva.
description The success of a company isn’t entailed just to the success of its products or ser­vices. It is the result of a small successes series in a complex of articulations chain, people’s relationships and the way they lead their process inside and outside the company. Everyone, indiscriminately – employees, suppliers, customers, commu­nity and environment – they form an interdependence network which is the sup­port basis for a successful organization. In this context, this study aims a discussion concerning the importance of the corporative social responsibility as a competitive differential for the organizations success, taking it as an item of their strategy. The result of this bibliographically based piece of research show that the organizations that develops social responsibility actions differ from their competitors and arevalued by their clients.
publishDate 2007
dc.date.none.fl_str_mv 2007-12-12
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dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 125-134
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