Universal Church of the Kingdom of God and the religious marketing
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/12998 |
Resumo: | Several studies have show that the decline in Catholic Church attendance, as a result of its ongoing stagnant policy that does not attempt to win back or retain its flock, apart from its general neglect as to the financial situation, may have influenced the rise of new religious institutions. But the reasons behind the growing number of evangelicals, especially followers of the Universal Church of the Kingdom of God have yet to be seriously studied. Could it be that the leaders of this denomination have been using conventional marketing tools to support its expansion? And what would such tools be? Within this scarcely investigated context, the object of the present study has to propose a methodology and an instrument to appraise the profile of the followers’ entry and permanence. |
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Universal Church of the Kingdom of God and the religious marketingIgreja Universal do Reino de Deus e marketing religiosoMarketing service. Religion. Universal Church.Igreja Universal. Marketing de serviços. Religião.Several studies have show that the decline in Catholic Church attendance, as a result of its ongoing stagnant policy that does not attempt to win back or retain its flock, apart from its general neglect as to the financial situation, may have influenced the rise of new religious institutions. But the reasons behind the growing number of evangelicals, especially followers of the Universal Church of the Kingdom of God have yet to be seriously studied. Could it be that the leaders of this denomination have been using conventional marketing tools to support its expansion? And what would such tools be? Within this scarcely investigated context, the object of the present study has to propose a methodology and an instrument to appraise the profile of the followers’ entry and permanence. Estudos têm apontado que o decaimento da Igreja Católica, por manter uma política estagnada que não possui um movimento de reconquista e manutenção de seus adeptos e pelo descaso quanto à situação financeira desses adeptos, pode ter influenciado o surgimento de novas instituições religiosas. O questionamento dos motivos para o crescimento tão elevado do número de evangélicos e, em especial, dos adeptos da Igreja Universal do Reino de Deus (IURD) continua ainda pouco estudado. Estariam os dirigentes dessa ordem utilizando ferramentas do marketing convencional para sua expansão? E quais seriam essas ferramentas? O objetivo do presente artigo é, a partir do estudo das características operacionais da IURD e das ferramentas mercadológicas por ela utilizadas, propor uma metodologia de avaliação do perfil de ingresso e permanência dos adeptos. Para tanto, estudou-se a bibliografia nacional sobre os temas, coletaram-se dados de ingressantes na IURD e realizaram-se oito visitas a suas igrejas.Universidade Nove de Julho - UNINOVE2007-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1299810.5585/ijsm.v3i1.51Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 53-62Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 53-622176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/12998/6453Copyright (c) 2019 Iberoamerican Journal of Strategic Managementinfo:eu-repo/semantics/openAccessMorais, UbirajaraFigueiredo, Larissa Zeggio PerezZanotta, Egydio Barbosa2019-09-20T13:40:45Zoai:https://periodicos.uninove.br:article/12998Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-20T13:40:45Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Universal Church of the Kingdom of God and the religious marketing Igreja Universal do Reino de Deus e marketing religioso |
title |
Universal Church of the Kingdom of God and the religious marketing |
spellingShingle |
Universal Church of the Kingdom of God and the religious marketing Morais, Ubirajara Marketing service. Religion. Universal Church. Igreja Universal. Marketing de serviços. Religião. |
title_short |
Universal Church of the Kingdom of God and the religious marketing |
title_full |
Universal Church of the Kingdom of God and the religious marketing |
title_fullStr |
Universal Church of the Kingdom of God and the religious marketing |
title_full_unstemmed |
Universal Church of the Kingdom of God and the religious marketing |
title_sort |
Universal Church of the Kingdom of God and the religious marketing |
author |
Morais, Ubirajara |
author_facet |
Morais, Ubirajara Figueiredo, Larissa Zeggio Perez Zanotta, Egydio Barbosa |
author_role |
author |
author2 |
Figueiredo, Larissa Zeggio Perez Zanotta, Egydio Barbosa |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Morais, Ubirajara Figueiredo, Larissa Zeggio Perez Zanotta, Egydio Barbosa |
dc.subject.por.fl_str_mv |
Marketing service. Religion. Universal Church. Igreja Universal. Marketing de serviços. Religião. |
topic |
Marketing service. Religion. Universal Church. Igreja Universal. Marketing de serviços. Religião. |
description |
Several studies have show that the decline in Catholic Church attendance, as a result of its ongoing stagnant policy that does not attempt to win back or retain its flock, apart from its general neglect as to the financial situation, may have influenced the rise of new religious institutions. But the reasons behind the growing number of evangelicals, especially followers of the Universal Church of the Kingdom of God have yet to be seriously studied. Could it be that the leaders of this denomination have been using conventional marketing tools to support its expansion? And what would such tools be? Within this scarcely investigated context, the object of the present study has to propose a methodology and an instrument to appraise the profile of the followers’ entry and permanence. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-12-12 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/12998 10.5585/ijsm.v3i1.51 |
url |
https://periodicos.uninove.br/riae/article/view/12998 |
identifier_str_mv |
10.5585/ijsm.v3i1.51 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/12998/6453 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Iberoamerican Journal of Strategic Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Iberoamerican Journal of Strategic Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 53-62 Revista Ibero-Americana de Estratégia; 2004: RIAE v3n1; 53-62 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
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Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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