The family agriculture fair in Iturama-MG and the region and the effects of pandemic situation in commercialization

• Autor(a) principal: Soares Sanches, João Lucas
• Data de Publicação: 2022
• Outros Autores: Martins, Julia Piethra, Fernandes da Conceição, Ariane
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Sapienza (Curitiba)
• Texto Completo: https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/247
• topic: agricultura familiar; pandemia; comercialização; redes sociais; feiras; agricultura familiar; pandemia, marketing, redes sociales, ferias.; family farming; pandemic, marketing, social networks, fairs

As March of 2020, Brazil became part of the countries affected by the COVID-19 virus and began to take a series of measures in order to contain the virus. In the municipality of Iturama-MG it was no different, and one of the first measures, after the city hall was the suspension of the fair for family farming in Iturama and region (FAFIR). Farmers and family farmers saw their main marketing channels paralyzed, in addition to their own, most of them considered to be considered at risk, making them, thus, at the mercy of their own luck, since both as fairs were held. forbidden to function with regard to institutional purchases, mainly as directed towards school meals, also stopped being carried out. Faced with this context, a survey sought to understand how farmers and family farmers in Iturama-MG and the region are marketing their products, based on the difficulties encountered in the face of a pandemic generated by the new coronavirus, which in turn has repercussions of several times and intensities. on the production, distribution and supply of food