SOCIAL MEDIA FOR PROMOTION AND COMMERCIALIZATION IN FAMILY FARMING: a resource application perspective

• Autor(a) principal: Rossi Scalco, Andrea
• Data de Publicação: 2023
• Outros Autores: Fracari de Souza, Amanda, Hengler Côrrea Bernardo, Cristiane, Bernardo, Roberto, Satolo, Eduardo Guilherme
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/18012
• topic: Agricultura familiar; Plataformas digitais de comercialização; Plataformas digitais de promoção; Revisão Sistemática de Literatura; Mídias sociais.; Agricultura familiar; Plataformas de promoción digital; Revisión Sistemática de la Literatura; Redes Sociales; utilização das mídias sociais de promoção e comercialização na agricultura familiar; Family farming; Digital marketing platforms; Digital promotion platforms; Systematic Review of Literature; Social media.; the use of social media for promotion and commercialization in family farming; el uso de las redes sociales para la promoción y comercialización en la agricultura familiar

Family farming provides food diversityworldwide. If, on the one hand, there is itsproductive efficiency, within the scope ofthe management of diverse cultures, on theother hand, there is the challenge in thepromotion and commercialization of familyfarming products. This article seeks to,through a Systematic Literature Review (SLR)and the use of the StArt tool, analyze theresearch published in the databases Scopusand Web of Science, so as to verify the useof social media for promotion andcommercialization in family farming. Theresults indicate that the use of social mediain family farming is beneficial, bringingpositive results, however, it lacks incentives,investments, and attention from publicpolicies.