Guava Jam packaging determinant attributes in consumer buying decision
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Outros Autores: | , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Food Science and Technology (Campinas) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003 |
Resumo: | Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam. |
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Guava Jam packaging determinant attributes in consumer buying decisionfocus groupguava jampackagingUsing packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam.Sociedade Brasileira de Ciência e Tecnologia de Alimentos2011-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003Food Science and Technology v.31 n.3 2011reponame:Food Science and Technology (Campinas)instname:Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)instacron:SBCTA10.1590/S0101-20612011000300003info:eu-repo/semantics/openAccessDantas,Maria Inês SouzaNakajima,VâniaRosa,Damiana DinizAndrade,Fábia OliveiraCanzian,CamilaMartino,Hércia Stampini Duarteeng2011-10-21T00:00:00Zoai:scielo:S0101-20612011000300003Revistahttp://www.scielo.br/ctaONGhttps://old.scielo.br/oai/scielo-oai.php||revista@sbcta.org.br1678-457X0101-2061opendoar:2011-10-21T00:00Food Science and Technology (Campinas) - Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA)false |
dc.title.none.fl_str_mv |
Guava Jam packaging determinant attributes in consumer buying decision |
title |
Guava Jam packaging determinant attributes in consumer buying decision |
spellingShingle |
Guava Jam packaging determinant attributes in consumer buying decision Dantas,Maria Inês Souza focus group guava jam packaging |
title_short |
Guava Jam packaging determinant attributes in consumer buying decision |
title_full |
Guava Jam packaging determinant attributes in consumer buying decision |
title_fullStr |
Guava Jam packaging determinant attributes in consumer buying decision |
title_full_unstemmed |
Guava Jam packaging determinant attributes in consumer buying decision |
title_sort |
Guava Jam packaging determinant attributes in consumer buying decision |
author |
Dantas,Maria Inês Souza |
author_facet |
Dantas,Maria Inês Souza Nakajima,Vânia Rosa,Damiana Diniz Andrade,Fábia Oliveira Canzian,Camila Martino,Hércia Stampini Duarte |
author_role |
author |
author2 |
Nakajima,Vânia Rosa,Damiana Diniz Andrade,Fábia Oliveira Canzian,Camila Martino,Hércia Stampini Duarte |
author2_role |
author author author author author |
dc.contributor.author.fl_str_mv |
Dantas,Maria Inês Souza Nakajima,Vânia Rosa,Damiana Diniz Andrade,Fábia Oliveira Canzian,Camila Martino,Hércia Stampini Duarte |
dc.subject.por.fl_str_mv |
focus group guava jam packaging |
topic |
focus group guava jam packaging |
description |
Using packaging and labels to lure consumers and to communicate product benefits directly on the shelf is a competitive advantage factor in the food industry sector. The label is especially effective since besides supplying basic details, such as weight, ingredients, and instructions in compliance with governmental regulations, it attracts consumers' attention and the desire to buy and which often becomes synonymous to the brand name. The objective of this study was to obtain detailed information on consumers' attitudes, opinions, behavior, and concepts regarding guava jam packaging using the focus group technique. The results showed that label color and design, packaging type and information, and brand name and price are determinant attributes in the consumers' decision to buy guava jam. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0101-20612011000300003 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/S0101-20612011000300003 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos |
publisher.none.fl_str_mv |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos |
dc.source.none.fl_str_mv |
Food Science and Technology v.31 n.3 2011 reponame:Food Science and Technology (Campinas) instname:Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) instacron:SBCTA |
instname_str |
Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) |
instacron_str |
SBCTA |
institution |
SBCTA |
reponame_str |
Food Science and Technology (Campinas) |
collection |
Food Science and Technology (Campinas) |
repository.name.fl_str_mv |
Food Science and Technology (Campinas) - Sociedade Brasileira de Ciência e Tecnologia de Alimentos (SBCTA) |
repository.mail.fl_str_mv |
||revista@sbcta.org.br |
_version_ |
1752126316475318272 |