Convocation regimes for environmentalism in Brazilian business magazines
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Brazilian journalism research (Online) |
Texto Completo: | https://bjr.sbpjor.org.br/bjr/article/view/403 |
Resumo: | The tensions between the liberal-capitalist discourse and the antagonistic discourses of environmentalism are of special interest in Brazil. This paper outlines a study of the convocation regimes employed in environmental reports published in 2010 in the two most prominent Brazilian economics and business magazines, whose communication contracts propose the modalization of executives and companies towards economic success. Its objective is to analyze how enunciators thematize environmental antagonisms while keeping their general communication contract within the liberal-capitalist paradigm. The enunciator constitutes a regime of sameness/otherness, where sameness is built upon the terms of the reformist orientation of environmentalism, while deep ecology and radical ecology are presented as othernesses. The nodal points that connect the chains of equivalence of the discursive field of environmentalism, in terms of environmental reformist sameness, or “sustainability,” are technology and efficient management, which return the reader to the original communication agreement. |
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Brazilian journalism research (Online) |
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Convocation regimes for environmentalism in Brazilian business magazinesBusiness magazinesliberal-capitalism discourseothernessenvironmentalismsustainability.The tensions between the liberal-capitalist discourse and the antagonistic discourses of environmentalism are of special interest in Brazil. This paper outlines a study of the convocation regimes employed in environmental reports published in 2010 in the two most prominent Brazilian economics and business magazines, whose communication contracts propose the modalization of executives and companies towards economic success. Its objective is to analyze how enunciators thematize environmental antagonisms while keeping their general communication contract within the liberal-capitalist paradigm. The enunciator constitutes a regime of sameness/otherness, where sameness is built upon the terms of the reformist orientation of environmentalism, while deep ecology and radical ecology are presented as othernesses. The nodal points that connect the chains of equivalence of the discursive field of environmentalism, in terms of environmental reformist sameness, or “sustainability,” are technology and efficient management, which return the reader to the original communication agreement. Brazilian Association of Journalism Researchers (SBPJor)2012-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://bjr.sbpjor.org.br/bjr/article/view/40310.25200/BJR.v8n2.2012.403Brazilian journalism research; Vol. 8 No. 2: (December 2012): Audiovisual Journalism: from tradition to the New Paradigms - English version; 173-191Brazilian journalism research; v. 8 n. 2: (December 2012): Audiovisual Journalism: from tradition to the New Paradigms - English version; 173-1911981-98541808-4079reponame:Brazilian journalism research (Online)instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)instacron:SBPJORporhttps://bjr.sbpjor.org.br/bjr/article/view/403/409Copyright (c) 2017 Brazilian Journalism Reasearchinfo:eu-repo/semantics/openAccessAidar Prado, Jose LuizPrates, Vinicius2017-08-14T15:45:26Zoai:ojs.emnuvens.com.br:article/403Revistahttps://bjr.sbpjor.org.br/bjrONGhttps://bjr.sbpjor.org.br/bjr/oaibjreditor@gmail.com||bjreditor@gmail.com1981-98541808-4079opendoar:2017-08-14T15:45:26Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)false |
dc.title.none.fl_str_mv |
Convocation regimes for environmentalism in Brazilian business magazines |
title |
Convocation regimes for environmentalism in Brazilian business magazines |
spellingShingle |
Convocation regimes for environmentalism in Brazilian business magazines Aidar Prado, Jose Luiz Business magazines liberal-capitalism discourse otherness environmentalism sustainability. |
title_short |
Convocation regimes for environmentalism in Brazilian business magazines |
title_full |
Convocation regimes for environmentalism in Brazilian business magazines |
title_fullStr |
Convocation regimes for environmentalism in Brazilian business magazines |
title_full_unstemmed |
Convocation regimes for environmentalism in Brazilian business magazines |
title_sort |
Convocation regimes for environmentalism in Brazilian business magazines |
author |
Aidar Prado, Jose Luiz |
author_facet |
Aidar Prado, Jose Luiz Prates, Vinicius |
author_role |
author |
author2 |
Prates, Vinicius |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Aidar Prado, Jose Luiz Prates, Vinicius |
dc.subject.por.fl_str_mv |
Business magazines liberal-capitalism discourse otherness environmentalism sustainability. |
topic |
Business magazines liberal-capitalism discourse otherness environmentalism sustainability. |
description |
The tensions between the liberal-capitalist discourse and the antagonistic discourses of environmentalism are of special interest in Brazil. This paper outlines a study of the convocation regimes employed in environmental reports published in 2010 in the two most prominent Brazilian economics and business magazines, whose communication contracts propose the modalization of executives and companies towards economic success. Its objective is to analyze how enunciators thematize environmental antagonisms while keeping their general communication contract within the liberal-capitalist paradigm. The enunciator constitutes a regime of sameness/otherness, where sameness is built upon the terms of the reformist orientation of environmentalism, while deep ecology and radical ecology are presented as othernesses. The nodal points that connect the chains of equivalence of the discursive field of environmentalism, in terms of environmental reformist sameness, or “sustainability,” are technology and efficient management, which return the reader to the original communication agreement. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-12-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://bjr.sbpjor.org.br/bjr/article/view/403 10.25200/BJR.v8n2.2012.403 |
url |
https://bjr.sbpjor.org.br/bjr/article/view/403 |
identifier_str_mv |
10.25200/BJR.v8n2.2012.403 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://bjr.sbpjor.org.br/bjr/article/view/403/409 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Brazilian Journalism Reasearch info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Brazilian Journalism Reasearch |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Brazilian Association of Journalism Researchers (SBPJor) |
publisher.none.fl_str_mv |
Brazilian Association of Journalism Researchers (SBPJor) |
dc.source.none.fl_str_mv |
Brazilian journalism research; Vol. 8 No. 2: (December 2012): Audiovisual Journalism: from tradition to the New Paradigms - English version; 173-191 Brazilian journalism research; v. 8 n. 2: (December 2012): Audiovisual Journalism: from tradition to the New Paradigms - English version; 173-191 1981-9854 1808-4079 reponame:Brazilian journalism research (Online) instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) instacron:SBPJOR |
instname_str |
Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) |
instacron_str |
SBPJOR |
institution |
SBPJOR |
reponame_str |
Brazilian journalism research (Online) |
collection |
Brazilian journalism research (Online) |
repository.name.fl_str_mv |
Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor) |
repository.mail.fl_str_mv |
bjreditor@gmail.com||bjreditor@gmail.com |
_version_ |
1799304158536269824 |