Consumer perception of Brazilian traced beef

Detalhes bibliográficos
Autor(a) principal: Barcellos,Júlio Otávio Jardim
Data de Publicação: 2012
Outros Autores: Abicht,Alexandre de Melo, Brandão,Fernanda Scharnberg, Canozzi,Maria Eugênia Andrighetto, Collares,Fernando Carbonari
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Brasileira de Zootecnia (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041
Resumo: The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.
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spelling Consumer perception of Brazilian traced beefagribusinesscertificationdifferentiationqualitytraceabilityThe objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.Sociedade Brasileira de Zootecnia2012-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041Revista Brasileira de Zootecnia v.41 n.3 2012reponame:Revista Brasileira de Zootecnia (Online)instname:Sociedade Brasileira de Zootecnia (SBZ)instacron:SBZ10.1590/S1516-35982012000300041info:eu-repo/semantics/openAccessBarcellos,Júlio Otávio JardimAbicht,Alexandre de MeloBrandão,Fernanda ScharnbergCanozzi,Maria Eugênia AndrighettoCollares,Fernando Carbonarieng2012-04-25T00:00:00Zoai:scielo:S1516-35982012000300041Revistahttps://www.rbz.org.br/pt-br/https://old.scielo.br/oai/scielo-oai.php||bz@sbz.org.br|| secretariarbz@sbz.org.br1806-92901516-3598opendoar:2012-04-25T00:00Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ)false
dc.title.none.fl_str_mv Consumer perception of Brazilian traced beef
title Consumer perception of Brazilian traced beef
spellingShingle Consumer perception of Brazilian traced beef
Barcellos,Júlio Otávio Jardim
agribusiness
certification
differentiation
quality
traceability
title_short Consumer perception of Brazilian traced beef
title_full Consumer perception of Brazilian traced beef
title_fullStr Consumer perception of Brazilian traced beef
title_full_unstemmed Consumer perception of Brazilian traced beef
title_sort Consumer perception of Brazilian traced beef
author Barcellos,Júlio Otávio Jardim
author_facet Barcellos,Júlio Otávio Jardim
Abicht,Alexandre de Melo
Brandão,Fernanda Scharnberg
Canozzi,Maria Eugênia Andrighetto
Collares,Fernando Carbonari
author_role author
author2 Abicht,Alexandre de Melo
Brandão,Fernanda Scharnberg
Canozzi,Maria Eugênia Andrighetto
Collares,Fernando Carbonari
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Barcellos,Júlio Otávio Jardim
Abicht,Alexandre de Melo
Brandão,Fernanda Scharnberg
Canozzi,Maria Eugênia Andrighetto
Collares,Fernando Carbonari
dc.subject.por.fl_str_mv agribusiness
certification
differentiation
quality
traceability
topic agribusiness
certification
differentiation
quality
traceability
description The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.
publishDate 2012
dc.date.none.fl_str_mv 2012-03-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/S1516-35982012000300041
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Sociedade Brasileira de Zootecnia
publisher.none.fl_str_mv Sociedade Brasileira de Zootecnia
dc.source.none.fl_str_mv Revista Brasileira de Zootecnia v.41 n.3 2012
reponame:Revista Brasileira de Zootecnia (Online)
instname:Sociedade Brasileira de Zootecnia (SBZ)
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reponame_str Revista Brasileira de Zootecnia (Online)
collection Revista Brasileira de Zootecnia (Online)
repository.name.fl_str_mv Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ)
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