Consumer perception of Brazilian traced beef
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Revista Brasileira de Zootecnia (Online) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041 |
Resumo: | The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool. |
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Consumer perception of Brazilian traced beefagribusinesscertificationdifferentiationqualitytraceabilityThe objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool.Sociedade Brasileira de Zootecnia2012-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041Revista Brasileira de Zootecnia v.41 n.3 2012reponame:Revista Brasileira de Zootecnia (Online)instname:Sociedade Brasileira de Zootecnia (SBZ)instacron:SBZ10.1590/S1516-35982012000300041info:eu-repo/semantics/openAccessBarcellos,Júlio Otávio JardimAbicht,Alexandre de MeloBrandão,Fernanda ScharnbergCanozzi,Maria Eugênia AndrighettoCollares,Fernando Carbonarieng2012-04-25T00:00:00Zoai:scielo:S1516-35982012000300041Revistahttps://www.rbz.org.br/pt-br/https://old.scielo.br/oai/scielo-oai.php||bz@sbz.org.br|| secretariarbz@sbz.org.br1806-92901516-3598opendoar:2012-04-25T00:00Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ)false |
dc.title.none.fl_str_mv |
Consumer perception of Brazilian traced beef |
title |
Consumer perception of Brazilian traced beef |
spellingShingle |
Consumer perception of Brazilian traced beef Barcellos,Júlio Otávio Jardim agribusiness certification differentiation quality traceability |
title_short |
Consumer perception of Brazilian traced beef |
title_full |
Consumer perception of Brazilian traced beef |
title_fullStr |
Consumer perception of Brazilian traced beef |
title_full_unstemmed |
Consumer perception of Brazilian traced beef |
title_sort |
Consumer perception of Brazilian traced beef |
author |
Barcellos,Júlio Otávio Jardim |
author_facet |
Barcellos,Júlio Otávio Jardim Abicht,Alexandre de Melo Brandão,Fernanda Scharnberg Canozzi,Maria Eugênia Andrighetto Collares,Fernando Carbonari |
author_role |
author |
author2 |
Abicht,Alexandre de Melo Brandão,Fernanda Scharnberg Canozzi,Maria Eugênia Andrighetto Collares,Fernando Carbonari |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Barcellos,Júlio Otávio Jardim Abicht,Alexandre de Melo Brandão,Fernanda Scharnberg Canozzi,Maria Eugênia Andrighetto Collares,Fernando Carbonari |
dc.subject.por.fl_str_mv |
agribusiness certification differentiation quality traceability |
topic |
agribusiness certification differentiation quality traceability |
description |
The objective of this study was to determine consumers understanding of beef traceability, identifying how consumers value this meat and traceability elements to be presented on retail shelves. The method used in this study was a survey through the internet applying the Sphinx software. The sample consisted of 417 consumers, mostly living in Porto Alegre, Brazil. Consumers are aware of certified beef, consider it important, but this is not a demand. As to traced beef, most consumers (62.4%) are in favor of mandatory traceability of beef cattle in Brazil, but 86.6% disagree with the destination of traced beef only to the foreign market. The majority of people are willing to pay more for traced beef and consider traceability a market opportunity, used as a differentiating tool. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-03-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982012000300041 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/S1516-35982012000300041 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Sociedade Brasileira de Zootecnia |
publisher.none.fl_str_mv |
Sociedade Brasileira de Zootecnia |
dc.source.none.fl_str_mv |
Revista Brasileira de Zootecnia v.41 n.3 2012 reponame:Revista Brasileira de Zootecnia (Online) instname:Sociedade Brasileira de Zootecnia (SBZ) instacron:SBZ |
instname_str |
Sociedade Brasileira de Zootecnia (SBZ) |
instacron_str |
SBZ |
institution |
SBZ |
reponame_str |
Revista Brasileira de Zootecnia (Online) |
collection |
Revista Brasileira de Zootecnia (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Zootecnia (Online) - Sociedade Brasileira de Zootecnia (SBZ) |
repository.mail.fl_str_mv |
||bz@sbz.org.br|| secretariarbz@sbz.org.br |
_version_ |
1750318149530550272 |