Fã-ativismo na telenovela em família

Detalhes bibliográficos
Autor(a) principal: Arab, Analú Bernasconi
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFSCAR
Texto Completo: https://repositorio.ufscar.br/handle/ufscar/9841
Resumo: If fan-activism actions have already been related to fan engagement in order to achieve a result in relation to their favorite media content, nowadays they are emerging from real-world concernings through consumption bias to be more active in terms of civil rights and political participation. In Clarina fandom it was possible to notice these two perspectives in a fusion, in which fans mobilized so that Clara and Marina´s romance was not discarded from the soap opera Em família by the channel network Rede Globo. Simultaneously, fans wanted the romance could be expressed throughout affection displaying and intimacy just as naturally and highlighted as a heterosexual couple on a soup opera. The fan activists of Clarina fandom appropriately demanded from Rede Globo their right to take part in their culture in a way that has never been seen before in Brazilian soap opera production. The achievement of the kiss and Clara and Marina´s marriage represented their victory against prejudice and the legitimation of their civil rights considering what they have called "Brazilian family". If the fan-activism of Clarina fandom was so expressive, it is because Brazilian soap operas still have significant cultural representativeness and its increasing power to approach polemic themes from daily social issues can transform soap operas into discussion areas about civil, religious, political and moral conflicts in the current convergence culture. However, in order to evaluate the performance of a contemporary soap opera, it is necessary to take into account not only its audience in the broadcast format, but also in the multiple media platforms and the power of engagement that it promotes.
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spelling Arab, Analú BernasconiMassarolo, João Carloshttp://lattes.cnpq.br/3308336910966465http://lattes.cnpq.br/090480571813370889322561-21b7-43d2-9d3f-56a79f0b87aa2018-04-26T19:53:16Z2018-04-26T19:53:16Z2015-08-04ARAB, Analú Bernasconi. Fã-ativismo na telenovela em família. 2015. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9841.https://repositorio.ufscar.br/handle/ufscar/9841If fan-activism actions have already been related to fan engagement in order to achieve a result in relation to their favorite media content, nowadays they are emerging from real-world concernings through consumption bias to be more active in terms of civil rights and political participation. In Clarina fandom it was possible to notice these two perspectives in a fusion, in which fans mobilized so that Clara and Marina´s romance was not discarded from the soap opera Em família by the channel network Rede Globo. Simultaneously, fans wanted the romance could be expressed throughout affection displaying and intimacy just as naturally and highlighted as a heterosexual couple on a soup opera. The fan activists of Clarina fandom appropriately demanded from Rede Globo their right to take part in their culture in a way that has never been seen before in Brazilian soap opera production. The achievement of the kiss and Clara and Marina´s marriage represented their victory against prejudice and the legitimation of their civil rights considering what they have called "Brazilian family". If the fan-activism of Clarina fandom was so expressive, it is because Brazilian soap operas still have significant cultural representativeness and its increasing power to approach polemic themes from daily social issues can transform soap operas into discussion areas about civil, religious, political and moral conflicts in the current convergence culture. However, in order to evaluate the performance of a contemporary soap opera, it is necessary to take into account not only its audience in the broadcast format, but also in the multiple media platforms and the power of engagement that it promotes.Se as ações de fã-ativismo já estiveram relacionadas com o engajamento de fãs para se atingir algum resultado em relação ao seu conteúdo de mídia preferido, atualmente elas emergem de preocupações com o mundo real, em que se busca pelo viés do consumo a exigência de direitos cívicos e a participação política. No fandom Clarina foi possível avistar essas duas perspectivas em uma fusão única, na qual as fãs se mobilizaram para que o romance entre Clara e Marina não fosse descartado na telenovela Em Família pela emissora Rede Globo e, ao mesmo tempo, pudesse ser expresso por meio de demonstrações de carinho, afeto e intimidade com a mesma naturalidade e evidência de um casal heterossexual em uma telenovela. As fã-ativistas de Clarina souberam exigir da emissora seus direitos de participar de sua cultura de uma forma nunca antes vista na produção da telenovela brasileira: a conquista do beijo e do casamento entre Clara e Marina representaram para elas a vitória contra o preconceito e a legitimação de seus direitos cívicos perante o que chamaram de “família brasileira”. Se o fã-ativismo do fandom Clarina tomou tal expressão, é porque a telenovela brasileira ainda exerce significativa representatividade em nossa cultura e a sua destreza para levantar temáticas provenientes de problematizações sociais presentes no cotidiano da realidade social pode torná-la cada vez mais um espaço de embates cívicos, religiosos, políticos e morais na atual cultura da convergência. Contudo, para se avaliar o desempenho de uma telenovela contemporânea é preciso levar em conta não apenas a sua audiência no formato broadcast, mas também nas múltiplas plataformas de mídia e no poder de engajamento que ela promove.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)porUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Imagem e Som - PPGISUFSCarTelenovela brasileiraHomossexualidadeFã-ativismoFandom ClarinaBrazilian soap operaHomosexualityFan-activismLINGUISTICA, LETRAS E ARTES::ARTES::ARTES DO VIDEOFã-ativismo na telenovela em famíliainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisOnline6003b03fb99-763e-4bc4-bb97-3b3a40934d36info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALARAB_Analú_2017.pdfARAB_Analú_2017.pdfapplication/pdf3648450https://repositorio.ufscar.br/bitstream/ufscar/9841/1/ARAB_Anal%c3%ba_2017.pdf7425c923708b61550a638b7e2053b7daMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstream/ufscar/9841/2/license.txtae0398b6f8b235e40ad82cba6c50031dMD52TEXTARAB_Analú_2017.pdf.txtARAB_Analú_2017.pdf.txtExtracted texttext/plain605056https://repositorio.ufscar.br/bitstream/ufscar/9841/3/ARAB_Anal%c3%ba_2017.pdf.txt4d659fe21b5072422f42f248191fce67MD53THUMBNAILARAB_Analú_2017.pdf.jpgARAB_Analú_2017.pdf.jpgIM Thumbnailimage/jpeg5703https://repositorio.ufscar.br/bitstream/ufscar/9841/4/ARAB_Anal%c3%ba_2017.pdf.jpg32c53c5596917ef115a63ecc724ada01MD54ufscar/98412023-09-18 18:31:14.0oai:repositorio.ufscar.br:ufscar/9841TElDRU7Dh0EgREUgRElTVFJJQlVJw4fDg08gTsODTy1FWENMVVNJVkEKCkNvbSBhIGFwcmVzZW50YcOnw6NvIGRlc3RhIGxpY2Vuw6dhLCB2b2PDqiAobyBhdXRvciAoZXMpIG91IG8gdGl0dWxhciBkb3MgZGlyZWl0b3MgZGUgYXV0b3IpIGNvbmNlZGUgw6AgVW5pdmVyc2lkYWRlCkZlZGVyYWwgZGUgU8OjbyBDYXJsb3MgbyBkaXJlaXRvIG7Do28tZXhjbHVzaXZvIGRlIHJlcHJvZHV6aXIsICB0cmFkdXppciAoY29uZm9ybWUgZGVmaW5pZG8gYWJhaXhvKSwgZS9vdQpkaXN0cmlidWlyIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyAoaW5jbHVpbmRvIG8gcmVzdW1vKSBwb3IgdG9kbyBvIG11bmRvIG5vIGZvcm1hdG8gaW1wcmVzc28gZSBlbGV0csO0bmljbyBlCmVtIHF1YWxxdWVyIG1laW8sIGluY2x1aW5kbyBvcyBmb3JtYXRvcyDDoXVkaW8gb3UgdsOtZGVvLgoKVm9jw6ogY29uY29yZGEgcXVlIGEgVUZTQ2FyIHBvZGUsIHNlbSBhbHRlcmFyIG8gY29udGXDumRvLCB0cmFuc3BvciBhIHN1YSB0ZXNlIG91IGRpc3NlcnRhw6fDo28KcGFyYSBxdWFscXVlciBtZWlvIG91IGZvcm1hdG8gcGFyYSBmaW5zIGRlIHByZXNlcnZhw6fDo28uCgpWb2PDqiB0YW1iw6ltIGNvbmNvcmRhIHF1ZSBhIFVGU0NhciBwb2RlIG1hbnRlciBtYWlzIGRlIHVtYSBjw7NwaWEgYSBzdWEgdGVzZSBvdQpkaXNzZXJ0YcOnw6NvIHBhcmEgZmlucyBkZSBzZWd1cmFuw6dhLCBiYWNrLXVwIGUgcHJlc2VydmHDp8Ojby4KClZvY8OqIGRlY2xhcmEgcXVlIGEgc3VhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyDDqSBvcmlnaW5hbCBlIHF1ZSB2b2PDqiB0ZW0gbyBwb2RlciBkZSBjb25jZWRlciBvcyBkaXJlaXRvcyBjb250aWRvcwpuZXN0YSBsaWNlbsOnYS4gVm9jw6ogdGFtYsOpbSBkZWNsYXJhIHF1ZSBvIGRlcMOzc2l0byBkYSBzdWEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvIG7Do28sIHF1ZSBzZWphIGRlIHNldQpjb25oZWNpbWVudG8sIGluZnJpbmdlIGRpcmVpdG9zIGF1dG9yYWlzIGRlIG5pbmd1w6ltLgoKQ2FzbyBhIHN1YSB0ZXNlIG91IGRpc3NlcnRhw6fDo28gY29udGVuaGEgbWF0ZXJpYWwgcXVlIHZvY8OqIG7Do28gcG9zc3VpIGEgdGl0dWxhcmlkYWRlIGRvcyBkaXJlaXRvcyBhdXRvcmFpcywgdm9jw6oKZGVjbGFyYSBxdWUgb2J0ZXZlIGEgcGVybWlzc8OjbyBpcnJlc3RyaXRhIGRvIGRldGVudG9yIGRvcyBkaXJlaXRvcyBhdXRvcmFpcyBwYXJhIGNvbmNlZGVyIMOgIFVGU0NhcgpvcyBkaXJlaXRvcyBhcHJlc2VudGFkb3MgbmVzdGEgbGljZW7Dp2EsIGUgcXVlIGVzc2UgbWF0ZXJpYWwgZGUgcHJvcHJpZWRhZGUgZGUgdGVyY2Vpcm9zIGVzdMOhIGNsYXJhbWVudGUKaWRlbnRpZmljYWRvIGUgcmVjb25oZWNpZG8gbm8gdGV4dG8gb3Ugbm8gY29udGXDumRvIGRhIHRlc2Ugb3UgZGlzc2VydGHDp8OjbyBvcmEgZGVwb3NpdGFkYS4KCkNBU08gQSBURVNFIE9VIERJU1NFUlRBw4fDg08gT1JBIERFUE9TSVRBREEgVEVOSEEgU0lETyBSRVNVTFRBRE8gREUgVU0gUEFUUk9Dw41OSU8gT1UKQVBPSU8gREUgVU1BIEFHw4pOQ0lBIERFIEZPTUVOVE8gT1UgT1VUUk8gT1JHQU5JU01PIFFVRSBOw4NPIFNFSkEgQSBVRlNDYXIsClZPQ8OKIERFQ0xBUkEgUVVFIFJFU1BFSVRPVSBUT0RPUyBFIFFVQUlTUVVFUiBESVJFSVRPUyBERSBSRVZJU8ODTyBDT01PClRBTULDiU0gQVMgREVNQUlTIE9CUklHQcOHw5VFUyBFWElHSURBUyBQT1IgQ09OVFJBVE8gT1UgQUNPUkRPLgoKQSBVRlNDYXIgc2UgY29tcHJvbWV0ZSBhIGlkZW50aWZpY2FyIGNsYXJhbWVudGUgbyBzZXUgbm9tZSAocykgb3UgbyhzKSBub21lKHMpIGRvKHMpCmRldGVudG9yKGVzKSBkb3MgZGlyZWl0b3MgYXV0b3JhaXMgZGEgdGVzZSBvdSBkaXNzZXJ0YcOnw6NvLCBlIG7Do28gZmFyw6EgcXVhbHF1ZXIgYWx0ZXJhw6fDo28sIGFsw6ltIGRhcXVlbGFzCmNvbmNlZGlkYXMgcG9yIGVzdGEgbGljZW7Dp2EuCg==Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:31:14Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false
dc.title.por.fl_str_mv Fã-ativismo na telenovela em família
title Fã-ativismo na telenovela em família
spellingShingle Fã-ativismo na telenovela em família
Arab, Analú Bernasconi
Telenovela brasileira
Homossexualidade
Fã-ativismo
Fandom Clarina
Brazilian soap opera
Homosexuality
Fan-activism
LINGUISTICA, LETRAS E ARTES::ARTES::ARTES DO VIDEO
title_short Fã-ativismo na telenovela em família
title_full Fã-ativismo na telenovela em família
title_fullStr Fã-ativismo na telenovela em família
title_full_unstemmed Fã-ativismo na telenovela em família
title_sort Fã-ativismo na telenovela em família
author Arab, Analú Bernasconi
author_facet Arab, Analú Bernasconi
author_role author
dc.contributor.authorlattes.por.fl_str_mv http://lattes.cnpq.br/0904805718133708
dc.contributor.author.fl_str_mv Arab, Analú Bernasconi
dc.contributor.advisor1.fl_str_mv Massarolo, João Carlos
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/3308336910966465
dc.contributor.authorID.fl_str_mv 89322561-21b7-43d2-9d3f-56a79f0b87aa
contributor_str_mv Massarolo, João Carlos
dc.subject.por.fl_str_mv Telenovela brasileira
Homossexualidade
Fã-ativismo
Fandom Clarina
topic Telenovela brasileira
Homossexualidade
Fã-ativismo
Fandom Clarina
Brazilian soap opera
Homosexuality
Fan-activism
LINGUISTICA, LETRAS E ARTES::ARTES::ARTES DO VIDEO
dc.subject.eng.fl_str_mv Brazilian soap opera
Homosexuality
Fan-activism
dc.subject.cnpq.fl_str_mv LINGUISTICA, LETRAS E ARTES::ARTES::ARTES DO VIDEO
description If fan-activism actions have already been related to fan engagement in order to achieve a result in relation to their favorite media content, nowadays they are emerging from real-world concernings through consumption bias to be more active in terms of civil rights and political participation. In Clarina fandom it was possible to notice these two perspectives in a fusion, in which fans mobilized so that Clara and Marina´s romance was not discarded from the soap opera Em família by the channel network Rede Globo. Simultaneously, fans wanted the romance could be expressed throughout affection displaying and intimacy just as naturally and highlighted as a heterosexual couple on a soup opera. The fan activists of Clarina fandom appropriately demanded from Rede Globo their right to take part in their culture in a way that has never been seen before in Brazilian soap opera production. The achievement of the kiss and Clara and Marina´s marriage represented their victory against prejudice and the legitimation of their civil rights considering what they have called "Brazilian family". If the fan-activism of Clarina fandom was so expressive, it is because Brazilian soap operas still have significant cultural representativeness and its increasing power to approach polemic themes from daily social issues can transform soap operas into discussion areas about civil, religious, political and moral conflicts in the current convergence culture. However, in order to evaluate the performance of a contemporary soap opera, it is necessary to take into account not only its audience in the broadcast format, but also in the multiple media platforms and the power of engagement that it promotes.
publishDate 2015
dc.date.issued.fl_str_mv 2015-08-04
dc.date.accessioned.fl_str_mv 2018-04-26T19:53:16Z
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dc.identifier.citation.fl_str_mv ARAB, Analú Bernasconi. Fã-ativismo na telenovela em família. 2015. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9841.
dc.identifier.uri.fl_str_mv https://repositorio.ufscar.br/handle/ufscar/9841
identifier_str_mv ARAB, Analú Bernasconi. Fã-ativismo na telenovela em família. 2015. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2015. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9841.
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Câmpus São Carlos
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publisher.none.fl_str_mv Universidade Federal de São Carlos
Câmpus São Carlos
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