THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH

Detalhes bibliográficos
Autor(a) principal: Cordeiro, Maria
Data de Publicação: 2023
Outros Autores: Hubert, Dalby Dienstbach, Barboza, Polyana
Tipo de documento: preprint
Idioma: por
Título da fonte: SciELO Preprints
Texto Completo: https://preprints.scielo.org/index.php/scielo/preprint/view/7018
Resumo: This work focuses on the public debate on social media platforms that address environmental issues in Brazil. It aims to map and analyze the conceptualization mechanisms that guide the construction of meanings underlying the discursive dispute involving the theme of agribusiness in news links circulating on Facebook (Meta, Inc.). Based on methodological tools for analyzing online social networks (Ruediger, 2017), a search syntax (Dienstbach et al., 2021) related to the topic of agribusiness and its execution in the CrowdTangle application ( Meta, Inc.). With this, around 3.1 thousand posts made in Portuguese were identified, on public Facebook pages and groups, between January 1st and February 1st, 2023. From this, possible relationships between textual regularities were analyzed. of posts and discursive aspects ‒ related to social, historical and political factors ‒ linked to these regularities, based on the theoretical and analytical collection of a socio-cognitive approach to language and discourse (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Results show that news links circulating on Facebook conceptualize, for the most part, agribusiness from a perspective guided by production success and profit. Persistence in numerical figures supports cognitive models of a growing ECONOMY and decreasing HUNGER. Another frequent fact is the VILLAINIZATION of the management of former president Bolsonaro (PSL) and his ministers, through allegedly secretive actions.
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spelling THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACHLA DISPUTA DISCURSIVA EN AGRONEGOCIOS EN FACEBOOK: UN ENFOQUE SOCIOCOGNITIVODISPUTA DISCURSIVA DO AGRONEGÓCIO NO FACEBOOK: UMA ABORDAGEM SOCIOCOGNITIVAagronegóciodisputa discursivamídia socialFacebookanálise de redes sociaisagribusinessdiscursive contentionsocial mediaFacebooksocial network analysisagronegocioscontenidos discursivosredes socialesFacebookanálisis de redes socialesThis work focuses on the public debate on social media platforms that address environmental issues in Brazil. It aims to map and analyze the conceptualization mechanisms that guide the construction of meanings underlying the discursive dispute involving the theme of agribusiness in news links circulating on Facebook (Meta, Inc.). Based on methodological tools for analyzing online social networks (Ruediger, 2017), a search syntax (Dienstbach et al., 2021) related to the topic of agribusiness and its execution in the CrowdTangle application ( Meta, Inc.). With this, around 3.1 thousand posts made in Portuguese were identified, on public Facebook pages and groups, between January 1st and February 1st, 2023. From this, possible relationships between textual regularities were analyzed. of posts and discursive aspects ‒ related to social, historical and political factors ‒ linked to these regularities, based on the theoretical and analytical collection of a socio-cognitive approach to language and discourse (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Results show that news links circulating on Facebook conceptualize, for the most part, agribusiness from a perspective guided by production success and profit. Persistence in numerical figures supports cognitive models of a growing ECONOMY and decreasing HUNGER. Another frequent fact is the VILLAINIZATION of the management of former president Bolsonaro (PSL) and his ministers, through allegedly secretive actions.Este trabajo se centra en el debate público en plataformas de redes sociales que abordan cuestiones ambientales en Brasil. Tiene como objetivo mapear y analizar los mecanismos de conceptualización que orientan la construcción de significados subyacentes a la disputa discursiva que involucra el tema de los agronegocios en enlaces de noticias que circulan en Facebook (Meta, Inc.). Basado en herramientas metodológicas de análisis de redes sociales en línea (Ruediger, 2017), se desarrolló una sintaxis de búsqueda (Dienstbach et al., 2021) relacionada con el tema de agronegocios y su ejecución en la aplicación CrowdTangle (Meta, Inc.). Con esto, se identificaron alrededor de 3,1 mil publicaciones realizadas en portugués, en páginas y grupos públicos de Facebook, entre el 1 de enero y el 1 de febrero de 2023. A partir de esto, se analizaron posibles relaciones entre regularidades textuales de publicaciones y aspectos discursivos ‒ relacionados con lo social, factores históricos y políticos vinculados a estas regularidades, a partir de la recopilación teórica y analítica de un enfoque sociocognitivo del lenguaje y el discurso (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Los resultados muestran que los enlaces de noticias que circulan en Facebook conceptualizan, en su mayor parte, los agronegocios desde una perspectiva guiada por el éxito de la producción y las ganancias. La persistencia de las cifras numéricas respalda los modelos cognitivos de una ECONOMÍA en crecimiento y un HAMBRE en disminución. Otro hecho frecuente es la VILLAINIZACIÓN de la gestión del expresidente Bolsonaro (PSL) y sus ministros, a través de acciones supuestamente secretistas.Este trabalho se debruça sobre o debate público em plataformas de mídias sociais que abordam questões ambientais no Brasil. Tem o objetivo de mapear e analisar os mecanismos de conceptualização que orientam a construção dos significados subjacentes à disputa discursiva envolvendo a temática do agronegócio em links de notícias que circulam no Facebook (Meta, Inc.). Com base em ferramentas metodológicas de análise de redes sociais on-line (Ruediger, 2017), procede-se à elaboração de uma sintaxe de busca (Dienstbach et al., 2021) relativa ao tema do agronegócio e à sua execução na aplicação CrowdTangle (Meta, Inc.). Com isso, identificaram-se cerca de 3,1 mil postagens feitas em português, em páginas e grupos públicos do Facebook, entre 1º de janeiro e 1º de fevereiro de 2023. A partir disso, analisam-se as possíveis relações entre as regularidades textuais das postagens e aspectos discursivos ‒ relativos a fatores social, histórico e político ‒ atrelados a essas regularidades, a partir do acervo teórico e analítico de uma abordagem sociocognitiva da linguagem e do discurso (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Resultados mostram que links de notícias que circulam no Facebook conceptualizam, na sua maioria, o agronegócio sob um viés pautado pelo sucesso da produção e pelo lucro. A persistência em cifras numéricas sustenta modelos cognitivos de ECONOMIA em crescimento e de FOME em decrescimento. Outro dado frequente é a VILANIZAÇÃO da gestão do ex-presidente Bolsonaro (PSL) e seus ministros, através de ações alegadamente sigilosas.SciELO PreprintsSciELO PreprintsSciELO Preprints2023-10-03info:eu-repo/semantics/preprintinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://preprints.scielo.org/index.php/scielo/preprint/view/701810.1590/SciELOPreprints.7018porhttps://preprints.scielo.org/index.php/scielo/article/view/7018/13300Copyright (c) 2023 Maria Cordeiro, Dalby Dienstbach Hubert, Polyana Barbozahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCordeiro, MariaHubert, Dalby DienstbachBarboza, Polyanareponame:SciELO Preprintsinstname:Scientific Electronic Library Online (SCIELO)instacron:SCI2023-09-19T14:31:58Zoai:ops.preprints.scielo.org:preprint/7018Servidor de preprintshttps://preprints.scielo.org/index.php/scieloONGhttps://preprints.scielo.org/index.php/scielo/oaiscielo.submission@scielo.orgopendoar:2023-09-19T14:31:58SciELO Preprints - Scientific Electronic Library Online (SCIELO)false
dc.title.none.fl_str_mv THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
LA DISPUTA DISCURSIVA EN AGRONEGOCIOS EN FACEBOOK: UN ENFOQUE SOCIOCOGNITIVO
DISPUTA DISCURSIVA DO AGRONEGÓCIO NO FACEBOOK: UMA ABORDAGEM SOCIOCOGNITIVA
title THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
spellingShingle THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
Cordeiro, Maria
agronegócio
disputa discursiva
mídia social
Facebook
análise de redes sociais
agribusiness
discursive contention
social media
Facebook
social network analysis
agronegocios
contenidos discursivos
redes sociales
Facebook
análisis de redes sociales
title_short THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
title_full THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
title_fullStr THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
title_full_unstemmed THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
title_sort THE DISCURSIVE DISPUTE IN AGRIBUSINESS ON FACEBOOK: A SOCIOCOGNITIVE APPROACH
author Cordeiro, Maria
author_facet Cordeiro, Maria
Hubert, Dalby Dienstbach
Barboza, Polyana
author_role author
author2 Hubert, Dalby Dienstbach
Barboza, Polyana
author2_role author
author
dc.contributor.author.fl_str_mv Cordeiro, Maria
Hubert, Dalby Dienstbach
Barboza, Polyana
dc.subject.por.fl_str_mv agronegócio
disputa discursiva
mídia social
Facebook
análise de redes sociais
agribusiness
discursive contention
social media
Facebook
social network analysis
agronegocios
contenidos discursivos
redes sociales
Facebook
análisis de redes sociales
topic agronegócio
disputa discursiva
mídia social
Facebook
análise de redes sociais
agribusiness
discursive contention
social media
Facebook
social network analysis
agronegocios
contenidos discursivos
redes sociales
Facebook
análisis de redes sociales
description This work focuses on the public debate on social media platforms that address environmental issues in Brazil. It aims to map and analyze the conceptualization mechanisms that guide the construction of meanings underlying the discursive dispute involving the theme of agribusiness in news links circulating on Facebook (Meta, Inc.). Based on methodological tools for analyzing online social networks (Ruediger, 2017), a search syntax (Dienstbach et al., 2021) related to the topic of agribusiness and its execution in the CrowdTangle application ( Meta, Inc.). With this, around 3.1 thousand posts made in Portuguese were identified, on public Facebook pages and groups, between January 1st and February 1st, 2023. From this, possible relationships between textual regularities were analyzed. of posts and discursive aspects ‒ related to social, historical and political factors ‒ linked to these regularities, based on the theoretical and analytical collection of a socio-cognitive approach to language and discourse (Langacker, 1987; Wodak, 2006; Van Dijk, 2017). Results show that news links circulating on Facebook conceptualize, for the most part, agribusiness from a perspective guided by production success and profit. Persistence in numerical figures supports cognitive models of a growing ECONOMY and decreasing HUNGER. Another frequent fact is the VILLAINIZATION of the management of former president Bolsonaro (PSL) and his ministers, through allegedly secretive actions.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/preprint
info:eu-repo/semantics/publishedVersion
format preprint
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://preprints.scielo.org/index.php/scielo/preprint/view/7018
10.1590/SciELOPreprints.7018
url https://preprints.scielo.org/index.php/scielo/preprint/view/7018
identifier_str_mv 10.1590/SciELOPreprints.7018
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://preprints.scielo.org/index.php/scielo/article/view/7018/13300
dc.rights.driver.fl_str_mv Copyright (c) 2023 Maria Cordeiro, Dalby Dienstbach Hubert, Polyana Barboza
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Maria Cordeiro, Dalby Dienstbach Hubert, Polyana Barboza
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
dc.source.none.fl_str_mv reponame:SciELO Preprints
instname:Scientific Electronic Library Online (SCIELO)
instacron:SCI
instname_str Scientific Electronic Library Online (SCIELO)
instacron_str SCI
institution SCI
reponame_str SciELO Preprints
collection SciELO Preprints
repository.name.fl_str_mv SciELO Preprints - Scientific Electronic Library Online (SCIELO)
repository.mail.fl_str_mv scielo.submission@scielo.org
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