STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | preprint |
Idioma: | spa |
Título da fonte: | SciELO Preprints |
Texto Completo: | https://preprints.scielo.org/index.php/scielo/preprint/view/6488 |
Resumo: | Globalization and world development have increased competition in the markets and challenges to companies, situations that arise in the Department of San Marcos, one of the country's most critical and important commercial points. In this context, the sustainability of family MSMEs is essential and complex, for which they lack specific instruments that make it easier for them to achieve it; for this reason, a study was carried out to design a strategic management model adapted to its characteristics and challenges. The investigation was of a mixed approach. The existing situation was diagnosed, different theoretical and applied contributions were evaluated, and a model was designed using theoretical and empirical methods, mainly the survey technique. The fundamental results were the disclosure of the deficiencies and threats they face and the creation of the projected model, whose implementation could help owners, managers, and collaborators to make correct and timely decisions in the operation of their businesses, maintaining the family character, which that will contribute to its stability and the economic and social development of the territory and the country. This article presents a synthesis of the work carried out. |
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STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALAMODELO DE GESTIÓN ESTRATÉGICA PARA LA SOSTENIBILIDAD DE LAS MIPYMES FAMILIARES DEL DEPARTAMENTO DE SAN MARCOS, GUATEMALAMODELO DE GESTÃO ESTRATÉGICA PARA A SUSTENTABILIDADE DAS MPMES FAMILIARES NO DEPARTAMENTO DE SAN MARCOS, GUATEMALAPlanejamento estratégicomodelo de gestão estratégicaMPMEsMPMEs familiaresdesafios empresariaisStrategic planningstrategic management modelMSMEsfamily MSMEsbusiness challengesPlaneación estratégicamodelo de gestión estratégicaMiPymesMiPymes familiaresretos empresarialesGlobalization and world development have increased competition in the markets and challenges to companies, situations that arise in the Department of San Marcos, one of the country's most critical and important commercial points. In this context, the sustainability of family MSMEs is essential and complex, for which they lack specific instruments that make it easier for them to achieve it; for this reason, a study was carried out to design a strategic management model adapted to its characteristics and challenges. The investigation was of a mixed approach. The existing situation was diagnosed, different theoretical and applied contributions were evaluated, and a model was designed using theoretical and empirical methods, mainly the survey technique. The fundamental results were the disclosure of the deficiencies and threats they face and the creation of the projected model, whose implementation could help owners, managers, and collaborators to make correct and timely decisions in the operation of their businesses, maintaining the family character, which that will contribute to its stability and the economic and social development of the territory and the country. This article presents a synthesis of the work carried out.La globalización y el desarrollo mundial han incrementado la competencia en los mercados y los retos a las empresas, situaciones que se presentan en el Departamento de San Marcos, uno de los puntos comerciales más álgidos e importantes del país. En ese contexto, la sostenibilidad de las MiPymes familiares es importante y compleja, para lo cual carecen de instrumentos específicos; realidad que motivó ejecutar un estudio con el objetivo de diseñar un modelo de gestión estratégica adaptado a sus características y desafíos. La investigación fue de enfoque mixto, se diagnosticó la situación existente, se evaluaron diferentes aportes teóricos y aplicados y se diseñó un modelo mediante la utilización de métodos teóricos y empíricos y principalmente la técnica de la encuesta. Los resultados fundamentales fueron: la revelación de sus deficiencias y amenazas que enfrentan y la creación del modelo proyectado, cuya implementación podría servir a propietarios, directivos y colaboradores para tomar decisiones acertadas y oportunas en la operación de sus negocios, manteniendo el carácter familiar, lo que contribuirá a su estabilidad y al desarrollo económico y social del territorio y del país. En el presente artículo se expone una síntesis del trabajo realizado.A globalização e o desenvolvimento mundial aumentaram a competição nos mercados e os desafios às empresas, situações que surgem no Departamento de San Marcos, um dos pontos comerciais mais críticos e importantes do país. Neste contexto, a sustentabilidade da família MiPymes é importante e complexa, para a qual carecem de instrumentos específicos; realidade que motivou a realização de um estudo com o objetivo de desenhar um modelo de gestão estratégica adaptado às suas características e desafios. A investigação teve uma abordagem mista, diagnosticou-se a situação existente, avaliaram-se diferentes contributos teóricos e aplicados e desenhou-se um modelo através da utilização de métodos teóricos e empíricos e principalmente da técnica de inquérito. Os resultados fundamentais foram: a divulgação das suas deficiências e ameaças que enfrentam e a criação do modelo projetado, cuja implementação poderá ajudar os proprietários, gestores e colaboradores a tomarem decisões corretas e atempadas na condução dos seus negócios, mantendo o caráter familiar, o que contribuirá para a sua estabilidade e para o desenvolvimento económico e social do território e do país. Este artigo apresenta uma síntese do trabalho realizado.SciELO PreprintsSciELO PreprintsSciELO Preprints2023-07-21info:eu-repo/semantics/preprintinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://preprints.scielo.org/index.php/scielo/preprint/view/648810.1590/SciELOPreprints.6488spahttps://preprints.scielo.org/index.php/scielo/article/view/6488/12345Copyright (c) 2023 Aroldo Alberto Santistéban Orozco, Jorge Ruperto Rodríguez Lópezhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessOrozco, Aroldo Alberto SantistébanLópez, Jorge Ruperto Rodríguezreponame:SciELO Preprintsinstname:Scientific Electronic Library Online (SCIELO)instacron:SCI2023-07-21T19:44:49Zoai:ops.preprints.scielo.org:preprint/6488Servidor de preprintshttps://preprints.scielo.org/index.php/scieloONGhttps://preprints.scielo.org/index.php/scielo/oaiscielo.submission@scielo.orgopendoar:2023-07-21T19:44:49SciELO Preprints - Scientific Electronic Library Online (SCIELO)false |
dc.title.none.fl_str_mv |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA MODELO DE GESTIÓN ESTRATÉGICA PARA LA SOSTENIBILIDAD DE LAS MIPYMES FAMILIARES DEL DEPARTAMENTO DE SAN MARCOS, GUATEMALA MODELO DE GESTÃO ESTRATÉGICA PARA A SUSTENTABILIDADE DAS MPMES FAMILIARES NO DEPARTAMENTO DE SAN MARCOS, GUATEMALA |
title |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
spellingShingle |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA Orozco, Aroldo Alberto Santistéban Planejamento estratégico modelo de gestão estratégica MPMEs MPMEs familiares desafios empresariais Strategic planning strategic management model MSMEs family MSMEs business challenges Planeación estratégica modelo de gestión estratégica MiPymes MiPymes familiares retos empresariales |
title_short |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
title_full |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
title_fullStr |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
title_full_unstemmed |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
title_sort |
STRATEGIC MANAGEMENT MODEL FOR THE SUSTAINABILITY OF FAMILY MSMES IN THE DEPARTMENT OF SAN MARCOS, GUATEMALA |
author |
Orozco, Aroldo Alberto Santistéban |
author_facet |
Orozco, Aroldo Alberto Santistéban López, Jorge Ruperto Rodríguez |
author_role |
author |
author2 |
López, Jorge Ruperto Rodríguez |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Orozco, Aroldo Alberto Santistéban López, Jorge Ruperto Rodríguez |
dc.subject.por.fl_str_mv |
Planejamento estratégico modelo de gestão estratégica MPMEs MPMEs familiares desafios empresariais Strategic planning strategic management model MSMEs family MSMEs business challenges Planeación estratégica modelo de gestión estratégica MiPymes MiPymes familiares retos empresariales |
topic |
Planejamento estratégico modelo de gestão estratégica MPMEs MPMEs familiares desafios empresariais Strategic planning strategic management model MSMEs family MSMEs business challenges Planeación estratégica modelo de gestión estratégica MiPymes MiPymes familiares retos empresariales |
description |
Globalization and world development have increased competition in the markets and challenges to companies, situations that arise in the Department of San Marcos, one of the country's most critical and important commercial points. In this context, the sustainability of family MSMEs is essential and complex, for which they lack specific instruments that make it easier for them to achieve it; for this reason, a study was carried out to design a strategic management model adapted to its characteristics and challenges. The investigation was of a mixed approach. The existing situation was diagnosed, different theoretical and applied contributions were evaluated, and a model was designed using theoretical and empirical methods, mainly the survey technique. The fundamental results were the disclosure of the deficiencies and threats they face and the creation of the projected model, whose implementation could help owners, managers, and collaborators to make correct and timely decisions in the operation of their businesses, maintaining the family character, which that will contribute to its stability and the economic and social development of the territory and the country. This article presents a synthesis of the work carried out. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-07-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/preprint info:eu-repo/semantics/publishedVersion |
format |
preprint |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://preprints.scielo.org/index.php/scielo/preprint/view/6488 10.1590/SciELOPreprints.6488 |
url |
https://preprints.scielo.org/index.php/scielo/preprint/view/6488 |
identifier_str_mv |
10.1590/SciELOPreprints.6488 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://preprints.scielo.org/index.php/scielo/article/view/6488/12345 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Aroldo Alberto Santistéban Orozco, Jorge Ruperto Rodríguez López https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Aroldo Alberto Santistéban Orozco, Jorge Ruperto Rodríguez López https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
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application/pdf |
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SciELO Preprints SciELO Preprints SciELO Preprints |
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SciELO Preprints SciELO Preprints SciELO Preprints |
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reponame:SciELO Preprints instname:Scientific Electronic Library Online (SCIELO) instacron:SCI |
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Scientific Electronic Library Online (SCIELO) |
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SCI |
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SciELO Preprints |
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SciELO Preprints |
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SciELO Preprints - Scientific Electronic Library Online (SCIELO) |
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1797047812310958080 |