An analysis of media success as capitalization of contemporary subjects

Detalhes bibliográficos
Autor(a) principal: Barbosa Soares, Thiago
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Pesquisa Qualitativa (Online)
Texto Completo: https://editora.sepq.org.br/rpq/article/view/613
Resumo: Success is not a mere lexical item. The success feeds and fosters a huge market capillarated by mainstream media and self-help literature. With the objective of analyzing the mechanisms of constitution of the repercussion of success in the media and in self-help literature, we chose three works whose syntagm success is manifested in their respective titles, in such a way that they arouse senses of social determination about their functioning: " Beyond the top: success and your happiness have no limits” (2011); "Success within reach" (2010) and "Total Success Manual" (2000). For this, we will use the conceptual and methodological apparatus of Discourse Analysis derived from the works of Michel Pêcheux. Thus, we perceive that self-help literature has different characteristics from the means of success; in each of which success is described in some way, creating a discursive formation, while it establishes the ideological formation of a successful market.
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spelling An analysis of media success as capitalization of contemporary subjectsUn análisis del éxito de los medios como capitalización de sujetos contemporáneosDiscourse analysisVoices of SuccessSuccess themesSuccessSelf helpAnálisis del discursoVoces de ÉxitoTemas de éxitoÉxitoAutoayudaSuccess is not a mere lexical item. The success feeds and fosters a huge market capillarated by mainstream media and self-help literature. With the objective of analyzing the mechanisms of constitution of the repercussion of success in the media and in self-help literature, we chose three works whose syntagm success is manifested in their respective titles, in such a way that they arouse senses of social determination about their functioning: " Beyond the top: success and your happiness have no limits” (2011); "Success within reach" (2010) and "Total Success Manual" (2000). For this, we will use the conceptual and methodological apparatus of Discourse Analysis derived from the works of Michel Pêcheux. Thus, we perceive that self-help literature has different characteristics from the means of success; in each of which success is described in some way, creating a discursive formation, while it establishes the ideological formation of a successful market.El éxito no es un mero elemento léxico. El éxito alimenta y fomenta un enorme mercado capilarizado por los principales medios de comunicación y la literatura de autoayuda. Con el objetivo de analizar los mecanismos de constitución de la repercusión del éxito en los medios y en la literatura de autoayuda, elegimos tres obras cuyo sintagma éxito se manifiesta en sus respectivos títulos, de manera que suscitan sentidos de determinación social sobre su funcionamiento: “Más allá de la cima: el éxito y tu felicidad no tienen límites” (2011); "Éxito al alcance de la mano" (2010) y "Manual de éxito total" (2000). Para ello, utilizaremos el aparato conceptual y metodológico del Análisis del Discurso derivado de los trabajos de Michel Pêcheux. Así, percibimos que la literatura de autoayuda tiene características diferentes a los medios de éxito; en cada uno de los cuales se describe de alguna manera el éxito.Sociedade de Estudos e Pesquisas Qualitativos - SE&PQ2023-10-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editora.sepq.org.br/rpq/article/view/61310.33361/RPQ.2023.v.11.n.28.613Qualitative Research Journal ; Vol. 11 No. 28 (2023): Setembro/Dezembro: Publicação Contínua; 787-804Revista Pesquisa Qualitativa; v. 11 n. 28 (2023): Setembro/Dezembro: Publicação Contínua; 787-8042525-82221809-025710.33361/RPQ.v.11.n.28reponame:Revista Pesquisa Qualitativa (Online)instname:Sociedade Brasileira de Estudos e Pesquisa Qualitativos (SE&PQ)instacron:SE&PQporhttps://editora.sepq.org.br/rpq/article/view/613/385Copyright (c) 2023 Revista Pesquisa Qualitativahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBarbosa Soares, Thiago2023-10-16T18:21:15Zoai:editora.sepq.org.br:article/613Revistahttps://editora.sepq.org.br/index.php/rpq/indexONGhttps://editora.sepq.org.br/index.php/rpq/oai||revista.rpq@gmail.com2525-82221809-0257opendoar:2023-10-16T18:21:15Revista Pesquisa Qualitativa (Online) - Sociedade Brasileira de Estudos e Pesquisa Qualitativos (SE&PQ)false
dc.title.none.fl_str_mv An analysis of media success as capitalization of contemporary subjects
Un análisis del éxito de los medios como capitalización de sujetos contemporáneos
title An analysis of media success as capitalization of contemporary subjects
spellingShingle An analysis of media success as capitalization of contemporary subjects
Barbosa Soares, Thiago
Discourse analysis
Voices of Success
Success themes
Success
Self help
Análisis del discurso
Voces de Éxito
Temas de éxito
Éxito
Autoayuda
title_short An analysis of media success as capitalization of contemporary subjects
title_full An analysis of media success as capitalization of contemporary subjects
title_fullStr An analysis of media success as capitalization of contemporary subjects
title_full_unstemmed An analysis of media success as capitalization of contemporary subjects
title_sort An analysis of media success as capitalization of contemporary subjects
author Barbosa Soares, Thiago
author_facet Barbosa Soares, Thiago
author_role author
dc.contributor.author.fl_str_mv Barbosa Soares, Thiago
dc.subject.por.fl_str_mv Discourse analysis
Voices of Success
Success themes
Success
Self help
Análisis del discurso
Voces de Éxito
Temas de éxito
Éxito
Autoayuda
topic Discourse analysis
Voices of Success
Success themes
Success
Self help
Análisis del discurso
Voces de Éxito
Temas de éxito
Éxito
Autoayuda
description Success is not a mere lexical item. The success feeds and fosters a huge market capillarated by mainstream media and self-help literature. With the objective of analyzing the mechanisms of constitution of the repercussion of success in the media and in self-help literature, we chose three works whose syntagm success is manifested in their respective titles, in such a way that they arouse senses of social determination about their functioning: " Beyond the top: success and your happiness have no limits” (2011); "Success within reach" (2010) and "Total Success Manual" (2000). For this, we will use the conceptual and methodological apparatus of Discourse Analysis derived from the works of Michel Pêcheux. Thus, we perceive that self-help literature has different characteristics from the means of success; in each of which success is described in some way, creating a discursive formation, while it establishes the ideological formation of a successful market.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editora.sepq.org.br/rpq/article/view/613
10.33361/RPQ.2023.v.11.n.28.613
url https://editora.sepq.org.br/rpq/article/view/613
identifier_str_mv 10.33361/RPQ.2023.v.11.n.28.613
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editora.sepq.org.br/rpq/article/view/613/385
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Pesquisa Qualitativa
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Pesquisa Qualitativa
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sociedade de Estudos e Pesquisas Qualitativos - SE&PQ
publisher.none.fl_str_mv Sociedade de Estudos e Pesquisas Qualitativos - SE&PQ
dc.source.none.fl_str_mv Qualitative Research Journal ; Vol. 11 No. 28 (2023): Setembro/Dezembro: Publicação Contínua; 787-804
Revista Pesquisa Qualitativa; v. 11 n. 28 (2023): Setembro/Dezembro: Publicação Contínua; 787-804
2525-8222
1809-0257
10.33361/RPQ.v.11.n.28
reponame:Revista Pesquisa Qualitativa (Online)
instname:Sociedade Brasileira de Estudos e Pesquisa Qualitativos (SE&PQ)
instacron:SE&PQ
instname_str Sociedade Brasileira de Estudos e Pesquisa Qualitativos (SE&PQ)
instacron_str SE&PQ
institution SE&PQ
reponame_str Revista Pesquisa Qualitativa (Online)
collection Revista Pesquisa Qualitativa (Online)
repository.name.fl_str_mv Revista Pesquisa Qualitativa (Online) - Sociedade Brasileira de Estudos e Pesquisa Qualitativos (SE&PQ)
repository.mail.fl_str_mv ||revista.rpq@gmail.com
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