THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR

Detalhes bibliográficos
Autor(a) principal: Elfi Azhar, Muhammad
Data de Publicação: 2019
Outros Autores: ., JUFRIZEN, Andi Prayogi, Muhammad, Sari, Maya
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Hospitalidade
Texto Completo: https://www.revhosp.org/hospitalidade/article/view/786
Resumo: This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.
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spelling THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIRMarketing MixService QualitySatisfactionLoyaltyTouristsThis study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.Universidade Anhembi Morumbi2019-01-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionBlind Peer-reviewed ArticleArtículo revisado por paresArtigo avaliado por blind peer reviewapplication/pdftext/htmlhttps://www.revhosp.org/hospitalidade/article/view/78610.21714/2179-9164.2018v15n2.007Revista Hospitalidade; 2018. V.15 n2; 125-1382179-91641807-975Xreponame:Revista Hospitalidadeinstname:Universidade Anhembi Morumbi (ANHEMBI)instacron:UAMenghttps://www.revhosp.org/hospitalidade/article/view/786/pdfhttps://www.revhosp.org/hospitalidade/article/view/786/htmlCopyright (c) 2019 Revista Hospitalidadeinfo:eu-repo/semantics/openAccessElfi Azhar, Muhammad., JUFRIZENAndi Prayogi, MuhammadSari, Maya2019-01-30T21:38:26Zoai:ojs.emnuvens.com.br:article/786Revistahttps://www.revhosp.org/hospitalidadePRIhttps://www.revhosp.org/hospitalidade/oairevhosp@revhosp.org||sergiomoretti@uol.com.br2179-91641807-975Xopendoar:2019-01-30T21:38:26Revista Hospitalidade - Universidade Anhembi Morumbi (ANHEMBI)false
dc.title.none.fl_str_mv THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
title THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
spellingShingle THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
Elfi Azhar, Muhammad
Marketing Mix
Service Quality
Satisfaction
Loyalty
Tourists
title_short THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
title_full THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
title_fullStr THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
title_full_unstemmed THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
title_sort THE ROLE OF MARKETING MIX AND SERVICE QUALITY ON TOURIST SATISFACTION AND LOYALTY AT SAMOSIR
author Elfi Azhar, Muhammad
author_facet Elfi Azhar, Muhammad
., JUFRIZEN
Andi Prayogi, Muhammad
Sari, Maya
author_role author
author2 ., JUFRIZEN
Andi Prayogi, Muhammad
Sari, Maya
author2_role author
author
author
dc.contributor.author.fl_str_mv Elfi Azhar, Muhammad
., JUFRIZEN
Andi Prayogi, Muhammad
Sari, Maya
dc.subject.por.fl_str_mv Marketing Mix
Service Quality
Satisfaction
Loyalty
Tourists
topic Marketing Mix
Service Quality
Satisfaction
Loyalty
Tourists
description This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Blind Peer-reviewed Article
Artículo revisado por pares
Artigo avaliado por blind peer review
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revhosp.org/hospitalidade/article/view/786
10.21714/2179-9164.2018v15n2.007
url https://www.revhosp.org/hospitalidade/article/view/786
identifier_str_mv 10.21714/2179-9164.2018v15n2.007
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.revhosp.org/hospitalidade/article/view/786/pdf
https://www.revhosp.org/hospitalidade/article/view/786/html
dc.rights.driver.fl_str_mv Copyright (c) 2019 Revista Hospitalidade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Revista Hospitalidade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidade Anhembi Morumbi
publisher.none.fl_str_mv Universidade Anhembi Morumbi
dc.source.none.fl_str_mv Revista Hospitalidade; 2018. V.15 n2; 125-138
2179-9164
1807-975X
reponame:Revista Hospitalidade
instname:Universidade Anhembi Morumbi (ANHEMBI)
instacron:UAM
instname_str Universidade Anhembi Morumbi (ANHEMBI)
instacron_str UAM
institution UAM
reponame_str Revista Hospitalidade
collection Revista Hospitalidade
repository.name.fl_str_mv Revista Hospitalidade - Universidade Anhembi Morumbi (ANHEMBI)
repository.mail.fl_str_mv revhosp@revhosp.org||sergiomoretti@uol.com.br
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