As relações dialógicas nos memes: a carnavalização como ato de resistência à hegemonia de poder na política brasileira.

• Autor(a) principal: Cavalcante, Francilene Leite
• Data de Publicação: 2023
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UNICAP
• Texto Completo: http://tede2.unicap.br:8080/handle/tede/1718
• topic: Teses; Análise do discurso; Interpretação oral; Lingüística; Identidade social; Memes; Theses; Speech analysis; Oral interpretation; Linguistics; Social identity; LINGUISTICA, LETRAS E ARTES::ARTES

This thesis stems from a study which observed discursive practices in the digital social network Facebook, through political memes on the internet, between 2019 and 2020. This research was based on the assumption that the selected genre is characterized by a “natural logic” (dis)order of the objects and by the representation “by reverse” of facts regarding the “official life”. The matter of interest for this study was: how did the memetic productions, by embodying the carnivalesque aesthetics in their practices, related to controversial issues related to the post- 2018 Brazilian presidential election policy, break social hierarchies' power? Hence, the research aimed to reflect on how the carnivalization images are embodied in memes and shape an ambivalent aesthetic, through which subjects can live their freedoms and constitute responsible acts inside and outside this immense “public square”, understood here as digital social networks. Our specific goals were, the research aimed to: (i) to contextualize the statements placed from the double orientation of the reality, that considers temporal, spatial and ideological circumstances – which so much guide how they constitute the discourse; (ii) to present the semiotic resources that point to the verbal-visual dimension of utterances as elements that participate in the whole compositional genre; (iii) to understand the notions which involve the carnivalesque cosmovision in the coronation-dethronement as a biunivocal ambivalent ritual in the memetic productions; and, finally, (iv) to reflect on how these popular demonstrations incorporate carnivalized ideas and break the social hierarchies of power in the official life. From the theoretical point of view, this thesis joins the perspective of dialogic genre studies according to Bakhtin (2016), Voloshinov (2017) and Medvedev (2016). The theoretical methodologyfoundation that conducts this work is the Philosophical-discursive Method (BAKHTIN, 2002, 2011; MEDVIÉDEV, 2016; VOLÓCHINOV, 2017, 2019), proposed by the so-called Circle of Bakhtin, that helps understanding the object of study, through analyzes predominantly qualitative/interpretive with which it proposes to dialogically reflect from data extracted from digital social networks. The corpus to be analyzed in this study consists of six memes collected on Facebook, between 2019 and 2020. The results show that political internet memes, have, in the features, carnivalesque property in their aesthetics that endorses the flash, which grants certain freedom to those who use semiotic resources in the verbal-visual construction of memes, through various forms such as: parodies, degradations, profanations, crownings and decrownings, accompanied by criticism and/or mockery. The (dis)order of the “natural logic” of objects is perceived through the carnivalesque language and the “upside down” representation of facts regarding "the official life” in memetic productions, which is decisive as one of the great elements of resistance to Brazilian political hegemony.