O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X

Detalhes bibliográficos
Autor(a) principal: Etcheverry, Susana Beatriz Alvis
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da UCB
Texto Completo: https://bdtd.ucb.br:8443/jspui/handle/tede/2601
Resumo: Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using ??? in a scope of work ??? the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well.
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spelling Dias, Robson Borgeshttp://lattes.cnpq.br/8069653382475080http://lattes.cnpq.br/5993890285233622Etcheverry, Susana Beatriz Alvis2019-06-04T13:47:10Z2019-02-28ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X. 2019. 274 f. Disserta????o (Programa Stricto Sensu em Comunica????o) - Universidade Cat??lica de Bras??lia, Bras??lia, 2019.https://bdtd.ucb.br:8443/jspui/handle/tede/2601Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using ??? in a scope of work ??? the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well.Inserida em um contexto no qual as rela????es est??o se tornando cada vez mais midiatizadas, esta pesquisa teve o prop??sito de analisar as percep????es sobre a utiliza????o - no ??mbito laboral - do aplicativo de mensagens instant??neas WhatsApp Messenger instalado em dispositivos m??veis (smartphones) e seus reflexos na comunica????o interna e na cultura organizacional do ??rg??o X. Os objetivos que nortearam este trabalho foram analisar as percep????es da forma do uso do WhatsApp no seio do ??rg??o X e investigar se a utiliza????o do aplicativo WhatsApp ?? percebida com reflexos nas rotinas de comunica????o interna do ??rg??o X. Para atingir esses objetivos foi realizada uma pesquisa explorat??ria de abordagem qualitativa. A t??cnica de coleta de dados utilizada foi a entrevista semiestruturada, com roteiro pautado nos Operadores Cognitivos do Pensamento Complexo (Mariotti, 2007). A amostra n??o probabil??stica por conveni??ncia foi constitu??da por l??deres do ??rg??o X. As informa????es e os dados obtidos foram analisados por meio da t??cnica da An??lise Textual Discursiva (Moraes, 2003). Os resultados da pesquisa apontaram para a percep????o de que o WhatsApp est?? se consolidando como o meio mais ??gil para viabilizar a comunica????o interna, e que sua utiliza????o tem reflexos, tamb??m, na cultura organizacional.Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2019-06-04T13:46:44Z No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5)Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2019-06-04T13:47:10Z (GMT) No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5)Made available in DSpace on 2019-06-04T13:47:10Z (GMT). No. of bitstreams: 1 SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf: 8462948 bytes, checksum: b0a566550278b37fa52e9924fae1e55b (MD5) Previous issue date: 2019-02-28application/pdfhttps://bdtd.ucb.br:8443/jspui/retrieve/6492/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgporUniversidade Cat??lica de Bras??liaPrograma Stricto Sensu em Comunica????oUCBBrasilEscola de Educa????o, Tecnologia e Comunica????oWhatsAppComunica????o internaCultura organizacionalComunica????o organizacionalOrganizational communicationInternal communicationInstitutional cultureCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOO uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o Xinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UCBinstname:Universidade Católica de Brasília (UCB)instacron:UCBLICENSElicense.txtlicense.txttext/plain; charset=utf-81831https://200.214.135.178:8443/jspui/bitstream/tede/2601/1/license.txtd7d5e5ec75089f122abe937645a56120MD51ORIGINALSusanaBeatrizAlvisEtcheverryDissertacao2019.pdfSusanaBeatrizAlvisEtcheverryDissertacao2019.pdfapplication/pdf8462948https://200.214.135.178:8443/jspui/bitstream/tede/2601/2/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdfb0a566550278b37fa52e9924fae1e55bMD52TEXTSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txtSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txttext/plain673879https://200.214.135.178:8443/jspui/bitstream/tede/2601/3/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.txt9ad03e2c331aa7d7094b9bc44fd461b5MD53THUMBNAILSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgSusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpgimage/jpeg4652https://200.214.135.178:8443/jspui/bitstream/tede/2601/4/SusanaBeatrizAlvisEtcheverryDissertacao2019.pdf.jpg1ea40d9e9526b81da3d37d0fc8f34b54MD54tede/26012019-06-05 01:05:53.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Biblioteca Digital de Teses e Dissertaçõeshttps://bdtd.ucb.br:8443/jspui/
dc.title.por.fl_str_mv O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
title O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
spellingShingle O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
Etcheverry, Susana Beatriz Alvis
WhatsApp
Comunica????o interna
Cultura organizacional
Comunica????o organizacional
Organizational communication
Internal communication
Institutional culture
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
title_full O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
title_fullStr O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
title_full_unstemmed O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
title_sort O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X
author Etcheverry, Susana Beatriz Alvis
author_facet Etcheverry, Susana Beatriz Alvis
author_role author
dc.contributor.advisor1.fl_str_mv Dias, Robson Borges
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/8069653382475080
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/5993890285233622
dc.contributor.author.fl_str_mv Etcheverry, Susana Beatriz Alvis
contributor_str_mv Dias, Robson Borges
dc.subject.por.fl_str_mv WhatsApp
Comunica????o interna
Cultura organizacional
Comunica????o organizacional
topic WhatsApp
Comunica????o interna
Cultura organizacional
Comunica????o organizacional
Organizational communication
Internal communication
Institutional culture
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv Organizational communication
Internal communication
Institutional culture
dc.subject.cnpq.fl_str_mv CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.description.abstract.eng.fl_txt_mv Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using ??? in a scope of work ??? the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well.
dc.description.abstract.por.fl_txt_mv Inserida em um contexto no qual as rela????es est??o se tornando cada vez mais midiatizadas, esta pesquisa teve o prop??sito de analisar as percep????es sobre a utiliza????o - no ??mbito laboral - do aplicativo de mensagens instant??neas WhatsApp Messenger instalado em dispositivos m??veis (smartphones) e seus reflexos na comunica????o interna e na cultura organizacional do ??rg??o X. Os objetivos que nortearam este trabalho foram analisar as percep????es da forma do uso do WhatsApp no seio do ??rg??o X e investigar se a utiliza????o do aplicativo WhatsApp ?? percebida com reflexos nas rotinas de comunica????o interna do ??rg??o X. Para atingir esses objetivos foi realizada uma pesquisa explorat??ria de abordagem qualitativa. A t??cnica de coleta de dados utilizada foi a entrevista semiestruturada, com roteiro pautado nos Operadores Cognitivos do Pensamento Complexo (Mariotti, 2007). A amostra n??o probabil??stica por conveni??ncia foi constitu??da por l??deres do ??rg??o X. As informa????es e os dados obtidos foram analisados por meio da t??cnica da An??lise Textual Discursiva (Moraes, 2003). Os resultados da pesquisa apontaram para a percep????o de que o WhatsApp est?? se consolidando como o meio mais ??gil para viabilizar a comunica????o interna, e que sua utiliza????o tem reflexos, tamb??m, na cultura organizacional.
description Within the context in which relationships are becoming more mediatized, this research has the aim of analyzing the perceptions about using ??? in a scope of work ??? the app of instant messages WhatsApp Messenger installed in mobile devices (smartphones) and its reflexes on the internal communication and the institutional culture of Organization X. The objectives that guide this work were analyzing the perceptions of the way WhatsApp is used inside the Organization X and investigating whether the WhatsApp use is perceived with impact on the internal communication routines of Organization X. To reach these goals it was conducted an exploratory research of qualitative approach. The technique of data collection used was a semi structured interview, with the script based on the Cognitive Operators of Complex Thought (Mariotti, 2007). The non-probability sample was for convenience made of the Organization X leaders. The information and data collected were analyzed by the Textual Discursive Analysis technique (Moraes, 2003). The results of the research indicated to the perception that WhatsApp is consolidating itself as the most agile way of promoting internal communication, and that its use has reflexes on the institutional culture as well.
publishDate 2019
dc.date.accessioned.fl_str_mv 2019-06-04T13:47:10Z
dc.date.issued.fl_str_mv 2019-02-28
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dc.identifier.citation.fl_str_mv ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X. 2019. 274 f. Disserta????o (Programa Stricto Sensu em Comunica????o) - Universidade Cat??lica de Bras??lia, Bras??lia, 2019.
dc.identifier.uri.fl_str_mv https://bdtd.ucb.br:8443/jspui/handle/tede/2601
identifier_str_mv ETCHEVERRY, Susana Beatriz Alvis. O uso do aplicativo de mensagens Whatsapp e a percep????o de seus reflexos na comunica????o interna e na cultura organizacional no ??rg??o X. 2019. 274 f. Disserta????o (Programa Stricto Sensu em Comunica????o) - Universidade Cat??lica de Bras??lia, Bras??lia, 2019.
url https://bdtd.ucb.br:8443/jspui/handle/tede/2601
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dc.publisher.program.fl_str_mv Programa Stricto Sensu em Comunica????o
dc.publisher.initials.fl_str_mv UCB
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Escola de Educa????o, Tecnologia e Comunica????o
publisher.none.fl_str_mv Universidade Cat??lica de Bras??lia
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