Resilience in trade fairs: A study in Brazilian context

Detalhes bibliográficos
Autor(a) principal: Gerhard, Felipe
Data de Publicação: 2018
Outros Autores: Peñaloza, Verónica
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Interações (Campo Grande. Online)
Texto Completo: https://interacoes.ucdb.br/interacoes/article/view/1699
Resumo: This research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.
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spelling Resilience in trade fairs: A study in Brazilian contextresiliencetrade fairssocial representationThis research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.Universidade Católica Dom Bosco2018-10-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfimage/pnghttps://interacoes.ucdb.br/interacoes/article/view/169910.20435/inter.v19i4.1699Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-869Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-869Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-8691984-042X1518-7012reponame:Interações (Campo Grande. Online)instname:Universidade Católica Dom Bosco (UCDB)instacron:UCDBenghttps://interacoes.ucdb.br/interacoes/article/view/1699/pdfhttps://interacoes.ucdb.br/interacoes/article/view/1699/2192Copyright (c) 2018 Interações (Campo Grande)info:eu-repo/semantics/openAccessGerhard, FelipePeñaloza, Verónica2020-09-09T10:16:24Zoai:ojs.multitemasucdb.emnuvens.com.br:article/1699Revistahttps://www.scielo.br/j/inter/PRIhttps://old.scielo.br/oai/scielo-oai.php||interacoes@ucdb.br|| igor@ucdb.br||suzantoniazzo@ucdb.br1984-042X1518-7012opendoar:2020-09-09T10:16:24Interações (Campo Grande. Online) - Universidade Católica Dom Bosco (UCDB)false
dc.title.none.fl_str_mv Resilience in trade fairs: A study in Brazilian context
title Resilience in trade fairs: A study in Brazilian context
spellingShingle Resilience in trade fairs: A study in Brazilian context
Gerhard, Felipe
resilience
trade fairs
social representation
title_short Resilience in trade fairs: A study in Brazilian context
title_full Resilience in trade fairs: A study in Brazilian context
title_fullStr Resilience in trade fairs: A study in Brazilian context
title_full_unstemmed Resilience in trade fairs: A study in Brazilian context
title_sort Resilience in trade fairs: A study in Brazilian context
author Gerhard, Felipe
author_facet Gerhard, Felipe
Peñaloza, Verónica
author_role author
author2 Peñaloza, Verónica
author2_role author
dc.contributor.author.fl_str_mv Gerhard, Felipe
Peñaloza, Verónica
dc.subject.por.fl_str_mv resilience
trade fairs
social representation
topic resilience
trade fairs
social representation
description This research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.
publishDate 2018
dc.date.none.fl_str_mv 2018-10-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://interacoes.ucdb.br/interacoes/article/view/1699
10.20435/inter.v19i4.1699
url https://interacoes.ucdb.br/interacoes/article/view/1699
identifier_str_mv 10.20435/inter.v19i4.1699
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://interacoes.ucdb.br/interacoes/article/view/1699/pdf
https://interacoes.ucdb.br/interacoes/article/view/1699/2192
dc.rights.driver.fl_str_mv Copyright (c) 2018 Interações (Campo Grande)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Interações (Campo Grande)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
image/png
dc.publisher.none.fl_str_mv Universidade Católica Dom Bosco
publisher.none.fl_str_mv Universidade Católica Dom Bosco
dc.source.none.fl_str_mv Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-869
Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-869
Interações (Campo Grande); Interações v. 19, n. 4, out./dez. 2018; 855-869
1984-042X
1518-7012
reponame:Interações (Campo Grande. Online)
instname:Universidade Católica Dom Bosco (UCDB)
instacron:UCDB
instname_str Universidade Católica Dom Bosco (UCDB)
instacron_str UCDB
institution UCDB
reponame_str Interações (Campo Grande. Online)
collection Interações (Campo Grande. Online)
repository.name.fl_str_mv Interações (Campo Grande. Online) - Universidade Católica Dom Bosco (UCDB)
repository.mail.fl_str_mv ||interacoes@ucdb.br|| igor@ucdb.br||suzantoniazzo@ucdb.br
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