VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO
Autor(a) principal: | |
---|---|
Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do UNICENTRO |
Texto Completo: | http://tede.unicentro.br:8080/jspui/handle/jspui/1197 |
Resumo: | Related to Resource Based View (RBV) Theory, it is known that the resources are linked to the organizations development, thus Nijmeijer, Huijsman and Fabbricotti (2014) assert that different projects must have distinct results, when professionals who use the franchise system as model, they must consider its business project to get better results. By these perspectives, it was researched the used resources, presuming that franchised enterprises and not franchised have different resources. The research wants to answer the question: Is there difference to use of resources between franchised enterprises and not franchised already established in Guarapuava town? Do these resources constitute main factor to enterprises development? The goal is to analyse if there is difference to use the resources between franchised and not franchised already established in Guarapuava town and if these resources may determine enterprises development. The research justifies through observed development in the eating segment and, also, in the franchising development, according to Brazilian Franchising Association (2018) the eating segment represents the biggest franchised invoicing. Related to methodological aspect this research has had quantitative approach, with descriptive character, field survey with primary data and ex-post-facto procedure. In order to structure the research, the resources were divided in four aspects, according to Barney and Hesterly (2007): Phisical Capital Resource, Human Capital Resource, Organizational Capital Resource and Financial Capital Resource. To collect the data, it was used printed questionnaires, which were delivery personally to investigated the population. Those resources were measured by Likert scale with 5 points, after that they were submitted to Kolmogorov and Smirnov tests in order to verify the data normality, statistics average tests, alpha Cronbach, correlation test of Spearman, Pearson correlation, test T and linear regression, to prove or refuse three hypotheses, the first is: Resources (physical capital, human capital, organizational capital, financial capital) are different between franchised enterprises and not franchised already established; the second: Development of franchised enterprises is different and better than the ones are not franchised; and the third: Resources (physical capital, human capital, organizational capital, financial capital) persuade the enterprises development. Results from the first hypotheses are proved by descriptive statistics tests and test T, thus the resources are different between franchised enterprises and not franchised. Therefore, the franchised enterprises conquer up average compared to not franchised enterprises in all constructs. However, the hypothesis number 2, which had its validity tested by descriptive statistics and T test, the results show that this hypothesis is not confirm, because the statistics data show similar average between the two groups, franchised and not franchised. The third and last hypothesis, which had its approval tested by linear regression, this was partial confirmed, because only the human capital have meaningful influence on development, this construct explains more than 30% of its development, and the others were explained by variables not deliberate at this research. Others resources do not have direct relation, although was observed that even it does not have a direct influence on development, the physical capital resources and financial capital resources have major persuasion on invoicing variation. |
id |
UCEN_1e27382626d4d7d7fffcc4e8e8cbf716 |
---|---|
oai_identifier_str |
oai:localhost:jspui/1197 |
network_acronym_str |
UCEN |
network_name_str |
Biblioteca Digital de Teses e Dissertações do UNICENTRO |
repository_id_str |
|
spelling |
Raifur, Leohttp://lattes.cnpq.br/8921045564871253004.644.489-05http://lattes.cnpq.br/3083829046323898Castilho, Sandro2019-09-25T11:36:47Z2019-06-26Castilho, Sandro. VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração - Mestrado Profissional) - Universidade Estadual do Centro-Oeste, Guarapuava - PR.http://tede.unicentro.br:8080/jspui/handle/jspui/1197Related to Resource Based View (RBV) Theory, it is known that the resources are linked to the organizations development, thus Nijmeijer, Huijsman and Fabbricotti (2014) assert that different projects must have distinct results, when professionals who use the franchise system as model, they must consider its business project to get better results. By these perspectives, it was researched the used resources, presuming that franchised enterprises and not franchised have different resources. The research wants to answer the question: Is there difference to use of resources between franchised enterprises and not franchised already established in Guarapuava town? Do these resources constitute main factor to enterprises development? The goal is to analyse if there is difference to use the resources between franchised and not franchised already established in Guarapuava town and if these resources may determine enterprises development. The research justifies through observed development in the eating segment and, also, in the franchising development, according to Brazilian Franchising Association (2018) the eating segment represents the biggest franchised invoicing. Related to methodological aspect this research has had quantitative approach, with descriptive character, field survey with primary data and ex-post-facto procedure. In order to structure the research, the resources were divided in four aspects, according to Barney and Hesterly (2007): Phisical Capital Resource, Human Capital Resource, Organizational Capital Resource and Financial Capital Resource. To collect the data, it was used printed questionnaires, which were delivery personally to investigated the population. Those resources were measured by Likert scale with 5 points, after that they were submitted to Kolmogorov and Smirnov tests in order to verify the data normality, statistics average tests, alpha Cronbach, correlation test of Spearman, Pearson correlation, test T and linear regression, to prove or refuse three hypotheses, the first is: Resources (physical capital, human capital, organizational capital, financial capital) are different between franchised enterprises and not franchised already established; the second: Development of franchised enterprises is different and better than the ones are not franchised; and the third: Resources (physical capital, human capital, organizational capital, financial capital) persuade the enterprises development. Results from the first hypotheses are proved by descriptive statistics tests and test T, thus the resources are different between franchised enterprises and not franchised. Therefore, the franchised enterprises conquer up average compared to not franchised enterprises in all constructs. However, the hypothesis number 2, which had its validity tested by descriptive statistics and T test, the results show that this hypothesis is not confirm, because the statistics data show similar average between the two groups, franchised and not franchised. The third and last hypothesis, which had its approval tested by linear regression, this was partial confirmed, because only the human capital have meaningful influence on development, this construct explains more than 30% of its development, and the others were explained by variables not deliberate at this research. Others resources do not have direct relation, although was observed that even it does not have a direct influence on development, the physical capital resources and financial capital resources have major persuasion on invoicing variation.A partir da Teoria da Visão Baseada em Recursos (VBR), entende-se que os recursos estão diretamente ligados ao desempenho das organizações, nesse sentido Nijmeijer, Huijsman e Fabbricotti (2014) afirmam que diferentes projetos têm diferentes resultados, de forma que os profissionais que usam o sistema de franquia como modelo, devem considerar o projeto do seu negócio para conseguirem melhores resultados. A partir destas perspectivas, foram pesquisados os recursos utilizados, presumindo-se que as empresas franqueadas e não franqueadas possuem recursos diferentes. A pesquisa buscar responder a seguinte questão: Existe diferença no uso de recursos entre empresas franqueadas e não franqueadas estabelecidas na cidade de Guarapuava? Esses recursos constituem fator determinante para o desempenho dessas empresas? O objetivo é analisar se existe diferença no uso de recursos entre empresas franqueadas e não franqueadas estabelecidas na cidade de Guarapuava e se esses recursos são determinantes do desempenho dessas empresas. A pesquisa justifica-se pelo desempenho observado no segmento de alimentação e, também, no desempenho das franquias, conforme a Associação Brasileira de Franquias (2018), que afirma ser o ramo de alimentação que apresenta maior representatividade no faturamento das franquias. Quanto aos aspectos metodológicos, este estudo teve abordagem quantitativa, de caráter descritiva, com levantamento de campo de dados primários e procedimentos ex-post-facto. Para a estruturação da pesquisa, os recursos foram divididos em quatros aspectos, conforme Barney e Hesterly (2007): Recursos de Capital Físico, Recursos de Capital Humano, Recursos de Capital Organizacional e Recursos de Capital Financeiro. Para coleta de dados, foram utilizados questionários impressos, os quais foram entregues pessoalmente à população investigada. Tais recursos foram medidos pela escala Likert de 5 pontos, para na sequência serem submetidos ao teste de Kolmogorov e Smirnov para verificar a normalidade dos dados, testes estatísticos como média, alfa de Cronbach, testes de correlação de Spearman, correlação de Pearson, teste T e regressão linear, para comprovar ou refutar três hipóteses, sendo a primeira: Os recursos (capital físico, capital humano, capital organizacional, capital financeiro) são diferentes entre empresas franqueadas e não franqueadas; a segunda: O desempenho de empresas franqueadas é diferente e melhor que as empresas não franqueadas; e a terceira: Os recursos (capital físico, capital humano, capital organizacional, capital financeiro) influenciam o desempenho da empresa. Os resultados referentes à primeira hipótese foram confirmados por meio de testes de estatística descritiva e teste T, visto que os recursos se mostraram diferentes entre as empresas franqueadas e não franqueadas. Dessa forma, as empresas franqueadas conquistaram média superior as das empresas não franqueadas em todos os constructos. Todavia, a hipótese número 2, que teve sua validade testada pelos testes de estatística descritiva e teste T, os resultados apontaram que tal hipótese não se confirmou, pois os dados estatísticos apresentaram médias semelhantes entre os dois grupos, franqueados e não franqueados. Referente à terceira e última hipótese, a qual teve sua validação testada por meio da regressão linear, esta foi parcialmente confirmada, porque apenas o capital humano tem influência significativa sob o desempenho, sendo que este constructo explica mais de 30% do desempenho, e o restante explicados por variáreis não contempladas neste estudo. Os demais recursos não têm relação direta, contudo foi observado que apesar de não influenciar diretamente no desempenho, os recursos de capital físico e os recursos de capital financeiro têm influência relevante na variação do faturamento.Submitted by Fabiano Jucá (fjuca@unicentro.br) on 2019-09-25T11:36:47Z No. of bitstreams: 1 SANDRO CASTILHO.pdf: 2228215 bytes, checksum: 59f970d37ce9e93a30147203641e64a6 (MD5)Made available in DSpace on 2019-09-25T11:36:47Z (GMT). No. of bitstreams: 1 SANDRO CASTILHO.pdf: 2228215 bytes, checksum: 59f970d37ce9e93a30147203641e64a6 (MD5) Previous issue date: 2019-06-26Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede.unicentro.br:8080/jspui/retrieve/4352/SANDRO%20CASTILHO.pdf.jpgporUniversidade Estadual do Centro-OestePrograma de Pós-Graduação em Administração (Mestrado Profissional)UNICENTROBrasilUnicentro::Departamento de AdministraçãoDesempenhoVBRRecursosFranquiaPerformanceRBVResourceFrancheCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOVISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃOResource Based view: comparative analysis between franchised and not franchised from service field of eating.info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-2696880226584888370600600600600707589920940887420180240354326327782212075167498588264571info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do UNICENTROinstname:Universidade Estadual do Centro-Oeste (UNICENTRO)instacron:UNICENTROTHUMBNAILSANDRO CASTILHO.pdf.jpgSANDRO CASTILHO.pdf.jpgimage/jpeg3907http://localhost:8080/tede/bitstream/jspui/1197/4/SANDRO+CASTILHO.pdf.jpg410223f1b9ab3d93605cedb13244f348MD54TEXTSANDRO CASTILHO.pdf.txtSANDRO CASTILHO.pdf.txttext/plain168144http://localhost:8080/tede/bitstream/jspui/1197/3/SANDRO+CASTILHO.pdf.txt7a282085e315e78a238c88a1f2eea7b4MD53ORIGINALSANDRO CASTILHO.pdfSANDRO CASTILHO.pdfapplication/pdf2228215http://localhost:8080/tede/bitstream/jspui/1197/2/SANDRO+CASTILHO.pdf59f970d37ce9e93a30147203641e64a6MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/jspui/1197/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51jspui/11972020-07-08 01:07:36.629oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.unicentro.br:8080/jspui/PUBhttp://tede.unicentro.br/tde_oai/oai3.phprepositorio@unicentro.br||fabianoqueiroz@yahoo.com.bropendoar:2020-07-08T04:07:36Biblioteca Digital de Teses e Dissertações do UNICENTRO - Universidade Estadual do Centro-Oeste (UNICENTRO)false |
dc.title.por.fl_str_mv |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
dc.title.alternative.eng.fl_str_mv |
Resource Based view: comparative analysis between franchised and not franchised from service field of eating. |
title |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
spellingShingle |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO Castilho, Sandro Desempenho VBR Recursos Franquia Performance RBV Resource Franche CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
title_full |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
title_fullStr |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
title_full_unstemmed |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
title_sort |
VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO |
author |
Castilho, Sandro |
author_facet |
Castilho, Sandro |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Raifur, Leo |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/8921045564871253 |
dc.contributor.authorID.fl_str_mv |
004.644.489-05 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/3083829046323898 |
dc.contributor.author.fl_str_mv |
Castilho, Sandro |
contributor_str_mv |
Raifur, Leo |
dc.subject.por.fl_str_mv |
Desempenho VBR Recursos Franquia |
topic |
Desempenho VBR Recursos Franquia Performance RBV Resource Franche CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
Performance RBV Resource Franche |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Related to Resource Based View (RBV) Theory, it is known that the resources are linked to the organizations development, thus Nijmeijer, Huijsman and Fabbricotti (2014) assert that different projects must have distinct results, when professionals who use the franchise system as model, they must consider its business project to get better results. By these perspectives, it was researched the used resources, presuming that franchised enterprises and not franchised have different resources. The research wants to answer the question: Is there difference to use of resources between franchised enterprises and not franchised already established in Guarapuava town? Do these resources constitute main factor to enterprises development? The goal is to analyse if there is difference to use the resources between franchised and not franchised already established in Guarapuava town and if these resources may determine enterprises development. The research justifies through observed development in the eating segment and, also, in the franchising development, according to Brazilian Franchising Association (2018) the eating segment represents the biggest franchised invoicing. Related to methodological aspect this research has had quantitative approach, with descriptive character, field survey with primary data and ex-post-facto procedure. In order to structure the research, the resources were divided in four aspects, according to Barney and Hesterly (2007): Phisical Capital Resource, Human Capital Resource, Organizational Capital Resource and Financial Capital Resource. To collect the data, it was used printed questionnaires, which were delivery personally to investigated the population. Those resources were measured by Likert scale with 5 points, after that they were submitted to Kolmogorov and Smirnov tests in order to verify the data normality, statistics average tests, alpha Cronbach, correlation test of Spearman, Pearson correlation, test T and linear regression, to prove or refuse three hypotheses, the first is: Resources (physical capital, human capital, organizational capital, financial capital) are different between franchised enterprises and not franchised already established; the second: Development of franchised enterprises is different and better than the ones are not franchised; and the third: Resources (physical capital, human capital, organizational capital, financial capital) persuade the enterprises development. Results from the first hypotheses are proved by descriptive statistics tests and test T, thus the resources are different between franchised enterprises and not franchised. Therefore, the franchised enterprises conquer up average compared to not franchised enterprises in all constructs. However, the hypothesis number 2, which had its validity tested by descriptive statistics and T test, the results show that this hypothesis is not confirm, because the statistics data show similar average between the two groups, franchised and not franchised. The third and last hypothesis, which had its approval tested by linear regression, this was partial confirmed, because only the human capital have meaningful influence on development, this construct explains more than 30% of its development, and the others were explained by variables not deliberate at this research. Others resources do not have direct relation, although was observed that even it does not have a direct influence on development, the physical capital resources and financial capital resources have major persuasion on invoicing variation. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-09-25T11:36:47Z |
dc.date.issued.fl_str_mv |
2019-06-26 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Castilho, Sandro. VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração - Mestrado Profissional) - Universidade Estadual do Centro-Oeste, Guarapuava - PR. |
dc.identifier.uri.fl_str_mv |
http://tede.unicentro.br:8080/jspui/handle/jspui/1197 |
identifier_str_mv |
Castilho, Sandro. VISÃO BASEADA EM RECURSOS: ANÁLISE COMPARATIVA ENTRE EMPRESAS FRANQUEADAS E NÃO FRANQUEADAS DO SETOR DE SERVIÇOS DE ALIMENTAÇÃO. 2019. 83 f. Dissertação (Programa de Pós-Graduação em Administração - Mestrado Profissional) - Universidade Estadual do Centro-Oeste, Guarapuava - PR. |
url |
http://tede.unicentro.br:8080/jspui/handle/jspui/1197 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-2696880226584888370 |
dc.relation.confidence.fl_str_mv |
600 600 600 600 |
dc.relation.department.fl_str_mv |
7075899209408874201 |
dc.relation.cnpq.fl_str_mv |
8024035432632778221 |
dc.relation.sponsorship.fl_str_mv |
2075167498588264571 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual do Centro-Oeste |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Administração (Mestrado Profissional) |
dc.publisher.initials.fl_str_mv |
UNICENTRO |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Unicentro::Departamento de Administração |
publisher.none.fl_str_mv |
Universidade Estadual do Centro-Oeste |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do UNICENTRO instname:Universidade Estadual do Centro-Oeste (UNICENTRO) instacron:UNICENTRO |
instname_str |
Universidade Estadual do Centro-Oeste (UNICENTRO) |
instacron_str |
UNICENTRO |
institution |
UNICENTRO |
reponame_str |
Biblioteca Digital de Teses e Dissertações do UNICENTRO |
collection |
Biblioteca Digital de Teses e Dissertações do UNICENTRO |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/jspui/1197/4/SANDRO+CASTILHO.pdf.jpg http://localhost:8080/tede/bitstream/jspui/1197/3/SANDRO+CASTILHO.pdf.txt http://localhost:8080/tede/bitstream/jspui/1197/2/SANDRO+CASTILHO.pdf http://localhost:8080/tede/bitstream/jspui/1197/1/license.txt |
bitstream.checksum.fl_str_mv |
410223f1b9ab3d93605cedb13244f348 7a282085e315e78a238c88a1f2eea7b4 59f970d37ce9e93a30147203641e64a6 bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações do UNICENTRO - Universidade Estadual do Centro-Oeste (UNICENTRO) |
repository.mail.fl_str_mv |
repositorio@unicentro.br||fabianoqueiroz@yahoo.com.br |
_version_ |
1811733817730269184 |