A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria

Detalhes bibliográficos
Autor(a) principal: Garré, Bárbara Hees
Data de Publicação: 2021
Outros Autores: Costa, Suélem
Tipo de documento: Artigo
Idioma: por
Título da fonte: Conjectura: filosofia e educação
Texto Completo: http://www.ucs.br/etc/revistas/index.php/conjectura/article/view/8225
Resumo: The present article aims to problematize the discourse of weight loss as seen in contemporary media. A theoretical and conceptual discussion regarding a politic of the body as a target to Michel Foucault’s power technologies was conducted, taking as empirical corpus selected articles from some editions of the Dieting section of AnaMaria, a magazine published on a weekly basis both in print and electronically. The analysis uses foucauldian tools to challenge discursivities that reverberate throughout various environments of social circulation and endorse the fabrication of a beauty standard. Such standard seems to be the aesthetic model currently standing, in which bodies “must” be slim. It is understood that subjects’ bodies are fabrications consistent with the historical and social context in which they are inserted and are subjectified by and within the power relations in which they are engaged. It seems there is a process of subjectification operated not only by the magazine, but by contemporary media in general, via a subtle and inviting interpellation. In this article, the media is taken as a cultural pedagogy that teaches, educates, and fabricates subjects and subjectivities above and beyond school walls. The theoretical and methodological framework for this research uses analytical tools taken from concepts by the philosopher Michel Foucault. This research brought the understanding that there are processes of subjectification that accompany subjects’ entire lives, here particularly, modes of subjectification related to a body that must transform into one that is considered “normal”, healthy, beautiful and happy.Keywords: Weight loss in discourse. Power relations. Body
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spelling A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMariaUma política do corpo como alvo das tecnologias de poder em Michel Foucault: tensionamentos aos discursos que circulam na revista AnaMariaEducaçãoThe present article aims to problematize the discourse of weight loss as seen in contemporary media. A theoretical and conceptual discussion regarding a politic of the body as a target to Michel Foucault’s power technologies was conducted, taking as empirical corpus selected articles from some editions of the Dieting section of AnaMaria, a magazine published on a weekly basis both in print and electronically. The analysis uses foucauldian tools to challenge discursivities that reverberate throughout various environments of social circulation and endorse the fabrication of a beauty standard. Such standard seems to be the aesthetic model currently standing, in which bodies “must” be slim. It is understood that subjects’ bodies are fabrications consistent with the historical and social context in which they are inserted and are subjectified by and within the power relations in which they are engaged. It seems there is a process of subjectification operated not only by the magazine, but by contemporary media in general, via a subtle and inviting interpellation. In this article, the media is taken as a cultural pedagogy that teaches, educates, and fabricates subjects and subjectivities above and beyond school walls. The theoretical and methodological framework for this research uses analytical tools taken from concepts by the philosopher Michel Foucault. This research brought the understanding that there are processes of subjectification that accompany subjects’ entire lives, here particularly, modes of subjectification related to a body that must transform into one that is considered “normal”, healthy, beautiful and happy.Keywords: Weight loss in discourse. Power relations. BodyO presente artigo tem como objetivo problematizar o discurso de emagrecimento presente na mídia contemporânea. Para tanto, foi realizada uma discussão teórico-conceitual acerca de uma política de corpo como alvo das tecnologias de poder em Michel Foucault, tomando-se, como corpus empírico, reportagens da seção “dieta” de alguns exemplares das edições semanais da revista AnaMaria. Tal revista é uma mídia impressa e eletrônica, com periodicidade semanal. Na análise, utilizam-se ferramentas foucaultianas para tensionar e provocar fissuras em discursividades que reverberam pelos mais diversos ambientes de circulação social e que corroboram a fabricação de um padrão corporal. Tal padrão parece ser o modelo estético vigente na atualidade, segundo o qual os corpos “devem” ser magros. Compreende-se que o corpo dos sujeitos é fabricação condizente com os contextos histórico e social aos quais pertencem, e que tais corpos são subjetivados pelas e nas relações de poder em que estão inseridos. Entende-se que há um processo de subjetivação operacionalizado não só pela revista, mas também pela mídia contemporânea em geral, através de uma interpelação sutil e convidativa. Toma-se a mídia como uma pedagogia cultural, que ensina, educa e fabrica sujeitos e subjetividades para além dos muros escolares. O referencial teórico-metodológico operou com alguns conceitos do filósofo Michel Foucault como ferramentas de análise. A pesquisa possibilitou compreender que existem processos de subjetivação que perpassam a vida dos sujeitos, aqui especialmente, modos de subjetivação atrelados ao corpo que deve transformar-se num corpo considerado normal, saudável, belo e feliz.Palavras-chave: Emagrecimento em discurso. Relações de poder. CorpoUniversidade de Caxias do SulGarré, Bárbara HeesCosta, Suélem2021-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttp://www.ucs.br/etc/revistas/index.php/conjectura/article/view/822510.18226/21784612.v26.e021014Conjectura: filosofia e educação; v. 26 (2021); e021014CONJECTURA: filosofia e educação; v. 26 (2021); e0210142178-46120103-1457reponame:Conjectura: filosofia e educaçãoinstname:Universidade de Caxias do Sul (UCS)instacron:UCSporhttp://www.ucs.br/etc/revistas/index.php/conjectura/article/view/8225/pdfDireitos autorais 2021 CONJECTURA: filosofia e educaçãoinfo:eu-repo/semantics/openAccess2021-10-19T14:41:25ZRevista
dc.title.none.fl_str_mv A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
Uma política do corpo como alvo das tecnologias de poder em Michel Foucault: tensionamentos aos discursos que circulam na revista AnaMaria
title A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
spellingShingle A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
Garré, Bárbara Hees
Educação
title_short A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
title_full A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
title_fullStr A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
title_full_unstemmed A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
title_sort A politic of the body as a target to power technologies in Michel Foucault: analyzing discourses published in the magazine AnaMaria
author Garré, Bárbara Hees
author_facet Garré, Bárbara Hees
Costa, Suélem
author_role author
author2 Costa, Suélem
author2_role author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Garré, Bárbara Hees
Costa, Suélem
dc.subject.none.fl_str_mv
dc.subject.por.fl_str_mv Educação
topic Educação
dc.description.none.fl_txt_mv The present article aims to problematize the discourse of weight loss as seen in contemporary media. A theoretical and conceptual discussion regarding a politic of the body as a target to Michel Foucault’s power technologies was conducted, taking as empirical corpus selected articles from some editions of the Dieting section of AnaMaria, a magazine published on a weekly basis both in print and electronically. The analysis uses foucauldian tools to challenge discursivities that reverberate throughout various environments of social circulation and endorse the fabrication of a beauty standard. Such standard seems to be the aesthetic model currently standing, in which bodies “must” be slim. It is understood that subjects’ bodies are fabrications consistent with the historical and social context in which they are inserted and are subjectified by and within the power relations in which they are engaged. It seems there is a process of subjectification operated not only by the magazine, but by contemporary media in general, via a subtle and inviting interpellation. In this article, the media is taken as a cultural pedagogy that teaches, educates, and fabricates subjects and subjectivities above and beyond school walls. The theoretical and methodological framework for this research uses analytical tools taken from concepts by the philosopher Michel Foucault. This research brought the understanding that there are processes of subjectification that accompany subjects’ entire lives, here particularly, modes of subjectification related to a body that must transform into one that is considered “normal”, healthy, beautiful and happy.Keywords: Weight loss in discourse. Power relations. Body
O presente artigo tem como objetivo problematizar o discurso de emagrecimento presente na mídia contemporânea. Para tanto, foi realizada uma discussão teórico-conceitual acerca de uma política de corpo como alvo das tecnologias de poder em Michel Foucault, tomando-se, como corpus empírico, reportagens da seção “dieta” de alguns exemplares das edições semanais da revista AnaMaria. Tal revista é uma mídia impressa e eletrônica, com periodicidade semanal. Na análise, utilizam-se ferramentas foucaultianas para tensionar e provocar fissuras em discursividades que reverberam pelos mais diversos ambientes de circulação social e que corroboram a fabricação de um padrão corporal. Tal padrão parece ser o modelo estético vigente na atualidade, segundo o qual os corpos “devem” ser magros. Compreende-se que o corpo dos sujeitos é fabricação condizente com os contextos histórico e social aos quais pertencem, e que tais corpos são subjetivados pelas e nas relações de poder em que estão inseridos. Entende-se que há um processo de subjetivação operacionalizado não só pela revista, mas também pela mídia contemporânea em geral, através de uma interpelação sutil e convidativa. Toma-se a mídia como uma pedagogia cultural, que ensina, educa e fabrica sujeitos e subjetividades para além dos muros escolares. O referencial teórico-metodológico operou com alguns conceitos do filósofo Michel Foucault como ferramentas de análise. A pesquisa possibilitou compreender que existem processos de subjetivação que perpassam a vida dos sujeitos, aqui especialmente, modos de subjetivação atrelados ao corpo que deve transformar-se num corpo considerado normal, saudável, belo e feliz.Palavras-chave: Emagrecimento em discurso. Relações de poder. Corpo
description The present article aims to problematize the discourse of weight loss as seen in contemporary media. A theoretical and conceptual discussion regarding a politic of the body as a target to Michel Foucault’s power technologies was conducted, taking as empirical corpus selected articles from some editions of the Dieting section of AnaMaria, a magazine published on a weekly basis both in print and electronically. The analysis uses foucauldian tools to challenge discursivities that reverberate throughout various environments of social circulation and endorse the fabrication of a beauty standard. Such standard seems to be the aesthetic model currently standing, in which bodies “must” be slim. It is understood that subjects’ bodies are fabrications consistent with the historical and social context in which they are inserted and are subjectified by and within the power relations in which they are engaged. It seems there is a process of subjectification operated not only by the magazine, but by contemporary media in general, via a subtle and inviting interpellation. In this article, the media is taken as a cultural pedagogy that teaches, educates, and fabricates subjects and subjectivities above and beyond school walls. The theoretical and methodological framework for this research uses analytical tools taken from concepts by the philosopher Michel Foucault. This research brought the understanding that there are processes of subjectification that accompany subjects’ entire lives, here particularly, modes of subjectification related to a body that must transform into one that is considered “normal”, healthy, beautiful and happy.Keywords: Weight loss in discourse. Power relations. Body
publishDate 2021
dc.date.none.fl_str_mv 2021-10-19
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