The influence of digital marketing tools on generating business from a personal stylist

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Franciele Zambeli
Data de Publicação: 2019
Outros Autores: Guerra, Susi, Bernardi, Flávia Camargo, Biegelmeyer, Uiliam Hahn, Camargo, Maria Emilia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Contabilidade e Gestão
Texto Completo: https://www.revistas.udesc.br/index.php/reavi/article/view/16235
Resumo: Digital marketing is increasingly present in people's daily lives, even if not very much perceived. It simplifies the lives of everyone involved in the process. Likewise, the theme "fashion" has gained relevance because people understand that they need to take care of appearance, both in personal and professional environment. Thus, this article seeked to identify which digital marketing strategies influenced the business generation of a personal stylist. The research was carried out using a qualitative method, of the exploratory type with a convenience sampling. The data analysis was performed through the interpretation of a semi-structured interview conducted with a personal stylist who is working for five years in this segment. Through the realized research, it was realized that digital marketing is a strong influencer in the generation of business and to narrow relationship with the customers.
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spelling The influence of digital marketing tools on generating business from a personal stylistLa influencia de las herramientas del marketing digital en la generación de negocio de una estilista personalA influência das ferramentas do marketing digital na geração de negócio de uma personal stylistMarketingModaPersonal StylistMarketingFashionPersonal StylistMarketingModaEstilista PersonalDigital marketing is increasingly present in people's daily lives, even if not very much perceived. It simplifies the lives of everyone involved in the process. Likewise, the theme "fashion" has gained relevance because people understand that they need to take care of appearance, both in personal and professional environment. Thus, this article seeked to identify which digital marketing strategies influenced the business generation of a personal stylist. The research was carried out using a qualitative method, of the exploratory type with a convenience sampling. The data analysis was performed through the interpretation of a semi-structured interview conducted with a personal stylist who is working for five years in this segment. Through the realized research, it was realized that digital marketing is a strong influencer in the generation of business and to narrow relationship with the customers.El marketing digital está cada vez más presente en el cotidiano de las personas, aunque no muy percibido, simplifica la vida de todos los involucrados en el proceso. Asimismo, el tema “moda” ha ido cobrando relevancia, ya que las personas entienden que necesitan cuidar su apariencia, tanto en lo personal como en lo profesional. Así, este artículo busca identificar qué estrategias de marketing digital influyen en la generación de negocios de una estilista personal. La investigación se realizó a través de un método cualitativo, de tipo exploratorio. Por lo tanto, el análisis de datos se realizó a través de la interpretación de una entrevista semiestructurada realizada con una estilista personal que trabaja en este segmento desde hace cinco años. A través de la investigación realizada se percibió que el marketing digital es un fuerte influenciador en la generación de negocios y en el estrechamiento de la relación con los clientes.O marketing digital está cada vez mais presente no cotidiano das pessoas, mesmo que não muito percebido, simplifica a vida de todos os envolvidos no processo. Da mesma forma, o tema “moda” vem ganhando relevância, pois as pessoas entendem que precisam cuidar da aparência, tanto no quesito pessoal quanto profissional. Assim, este artigo procura identificar quais estratégias de marketing digital influenciam na geração de negócios de uma personal stylist. A pesquisa foi realizada através de método qualitativo, do tipo exploratória . Portanto, a análise de dados realizou-se por meio da interpretação de entrevista semiestruturada realizada com uma personal stylist atuante há cinco anos nesse segmento. Por meio da pesquisa realizada percebeu-se que o marketing digital é um forte influenciador na geração de negócios e no estreitamento do relacionamento com os clientes.Universidade do Estado de Santa Catarina — UDESC2019-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/1623510.5965/2316419008112019062Revista Brasileira de Contabilidade e Gestão; Vol. 8 No. 15 (2019); 062-072Revista Brasileira de Contabilidade e Gestão; Vol. 8 Núm. 15 (2019); 062-072Revista Brasileira de Contabilidade e Gestão; v. 8 n. 15 (2019); 062-0722764-747110.5965/2764747108152019reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/16235/10851Copyright (c) 2019 REAVI - Revista Eletrônica do Alto Vale do Itajaíhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRibeiro, Franciele ZambeliGuerra, SusiBernardi, Flávia CamargoBiegelmeyer, Uiliam HahnCamargo, Maria Emilia2023-09-21T13:50:07Zoai::article/16235Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2023-09-21T13:50:07Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The influence of digital marketing tools on generating business from a personal stylist
La influencia de las herramientas del marketing digital en la generación de negocio de una estilista personal
A influência das ferramentas do marketing digital na geração de negócio de uma personal stylist
title The influence of digital marketing tools on generating business from a personal stylist
spellingShingle The influence of digital marketing tools on generating business from a personal stylist
Ribeiro, Franciele Zambeli
Marketing
Moda
Personal Stylist
Marketing
Fashion
Personal Stylist
Marketing
Moda
Estilista Personal
title_short The influence of digital marketing tools on generating business from a personal stylist
title_full The influence of digital marketing tools on generating business from a personal stylist
title_fullStr The influence of digital marketing tools on generating business from a personal stylist
title_full_unstemmed The influence of digital marketing tools on generating business from a personal stylist
title_sort The influence of digital marketing tools on generating business from a personal stylist
author Ribeiro, Franciele Zambeli
author_facet Ribeiro, Franciele Zambeli
Guerra, Susi
Bernardi, Flávia Camargo
Biegelmeyer, Uiliam Hahn
Camargo, Maria Emilia
author_role author
author2 Guerra, Susi
Bernardi, Flávia Camargo
Biegelmeyer, Uiliam Hahn
Camargo, Maria Emilia
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Ribeiro, Franciele Zambeli
Guerra, Susi
Bernardi, Flávia Camargo
Biegelmeyer, Uiliam Hahn
Camargo, Maria Emilia
dc.subject.por.fl_str_mv Marketing
Moda
Personal Stylist
Marketing
Fashion
Personal Stylist
Marketing
Moda
Estilista Personal
topic Marketing
Moda
Personal Stylist
Marketing
Fashion
Personal Stylist
Marketing
Moda
Estilista Personal
description Digital marketing is increasingly present in people's daily lives, even if not very much perceived. It simplifies the lives of everyone involved in the process. Likewise, the theme "fashion" has gained relevance because people understand that they need to take care of appearance, both in personal and professional environment. Thus, this article seeked to identify which digital marketing strategies influenced the business generation of a personal stylist. The research was carried out using a qualitative method, of the exploratory type with a convenience sampling. The data analysis was performed through the interpretation of a semi-structured interview conducted with a personal stylist who is working for five years in this segment. Through the realized research, it was realized that digital marketing is a strong influencer in the generation of business and to narrow relationship with the customers.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/16235
10.5965/2316419008112019062
url https://www.revistas.udesc.br/index.php/reavi/article/view/16235
identifier_str_mv 10.5965/2316419008112019062
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/16235/10851
dc.rights.driver.fl_str_mv Copyright (c) 2019 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 REAVI - Revista Eletrônica do Alto Vale do Itajaí
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; Vol. 8 No. 15 (2019); 062-072
Revista Brasileira de Contabilidade e Gestão; Vol. 8 Núm. 15 (2019); 062-072
Revista Brasileira de Contabilidade e Gestão; v. 8 n. 15 (2019); 062-072
2764-7471
10.5965/2764747108152019
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
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