Learning on Instagram and digital fashion influencers: characteristics and components based on Paulo Freire

• Autor(a) principal: Silva, Lair Barroso Arraes Rocha
• Data de Publicação: 2023
• Outros Autores: Palavecini, Andressa Carla, Pépece, Olga Maria Coutinho
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Ensino em Artes, Moda e Design
• Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/23570
• topic: Paulo Freire; consumo de moda; influenciadoras digitais; Paulo Freire; fashion consumption; digital influencers; Consommation de mode; Influenceurs de la mode; Paulo Freire

In contemporary times, learning spaces have been undergoing changes, as well as the agents participating in this process. One of the environments that emerge as a learning territory are digital social networks, in the case of this study, Instagram. In this context, as sharing agents of a theme that can be taught and learned, there are digital fashion influencers. We seek to identify the characteristics and components of these professionals that allow the teaching of transmitted content. For this, we use the concept of educator constituted in a Freirean tradition. Through the realization of a rich and diverse methodology, structured from the netnographic method, we identified nine components that make the teaching and learning process possible. These components were grouped into three characteristics: individual, relational, and contextual and language.